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About the course

Solent’s industry-focused music promotion degree is the ideal way to kick-start a career in the music business - whether you are looking to develop artists and brands, enhance your skills and knowledge of marketing, digital media and public relations, or manage fantastic club nights, gigs and tours. The degree is also perfect for musicians who want to learn the skills and strategies needed to build a buzz and generate future success.

During the degree you will create and manage your own campaigns, videos, social media and events, with guidance from industry professionals and leading music industry researchers. You’ll graduate well prepared for a range of industry roles with an enviable portfolio of essential marketing, public relations, digital media, artist development and event management skills.

As a music promotion student you’ll develop your music business skills and knowledge through a unique mix of theory-based and practical assignments taught by music industry professionals and researchers. By working on promotional campaigns, live events, music festivals and entrepreneurial projects you’ll learn more about the music industry - and make contacts that will help you to succeed after graduation. You will also develop your communication, critical thinking, digital media and research skills so that you can remain at the forefront of music industry developments in the future.

Our students are highly active within the Southampton live music scene, with graduates managing and booking venues, and current students working on a range of real-world projects. For over ten years they have been instrumental in creating and managing Solent University’s annual city-wide music festival, SMILEfest, and in the development of our in-house music hub, Solent Music. Through such initiatives, you’ll have the chance to launch and manage your project work, promote live shows and club nights, work on artist development and artist marketing, and create effective public relations campaigns and digital media.

We welcome guest speakers throughout the year, thanks to our extensive network of music industry contacts. Guests have recently included Andy Copping (Live Nation/ Download Festival), Rob da Bank (Bestival), Richard Parsons (Ticketmaster), Russell Warby (live booking agent for Foo Fighters, Jack White), Joel De’Ath (Sony Music), Amanda Maxwell (Boiler Room), Danny Howard (Radio 1), Nick Halkes (manager, The Prodigy), Carl Loben (Editor, DJ magazine), Gary Powell (The Libertines), Gillian Fleet (Domino Records), Jon Davies (Shazam) and Murray Curnow (Wildlife Management, Arctic Monkeys, Royal Blood).

mmf-logo-music

You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
You have the opportunity to obtain a professional membership as part of this degree.
Professional memberships
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
This course has access to Solent's specialist facilities.
Specialist facilities
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies

The course has strong industry links enabling past students to work at a variety of renowned music festivals, live venues, record companies, marketing firms, and other music businesses.

What does this course lead to?

Our graduates have established their own artist agencies, record labels and event promotion businesses, and work in a wide range of music business roles, including digital media management and marketing (for record labels and music bands/brands), public relations, event and tour management, music merchandising, studio management and artist liaison/A&R.

Employers include Polydor Records (Universal Music Group), AEG Presents (The O2 Arena, London), The Official Charts Company, BMG, Sony Music, The Orchard, the Featured Artists Coalition, Prescription PR, Audience UK, A-List Management, SJM Concerts, Communion Records, SC Productions and Live Nation.

Who is this course for?

BA (Hons) Music Promotion is well suited to students who want to pursue a sustainable music business career within a highly varied and fast-moving set of industries, including marketing and PR, live events, tours and festivals, social media, TV and radio promotion, recording and publishing companies and much more.

Students come from a wide range of academic and creative backgrounds, including practising musicians and performers, but all share a passion for music and the music industry, and seek to learn the key skills and knowledge that will advance their future careers in the business.

Facts and figures

UCAS codes icon

UCAS codes

Full Time

  • 3 Years Standard Entry WN35
Fees icon

Fees and costs

Tuition fees

The 2019/20 tuition fees are not yet available. For guidance, the 2018/19 fees were:
UK and EU full-time fees: £9,250 per year
International full-time fees: £12,500 per year

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.

The 2019/20 other costs are not yet available. For guidance, the 2018/19 other costs were:

Year one:
Optional UK study trip: £385

Year two:
Optional European study trip: £715

Year three:
Optional USA study trip: £1,100

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.


Key entry requirements icon

Key entry requirements

112 UCAS tariff points from A-levels or equivalent

  • A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D* or equivalent.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Applicants must attend an interview as part of the application process.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.


Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team:

admissions@solent.ac.uk 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

Please click the link below to apply through UCAS:

Mode of study
Duration
Apply
Full-time  3 years  Apply 
How to apply

What you'll study

Year one

Core units
  • Understanding the Music Industries
  • Popular Music in Context
  • Music Marketing and Promotion
  • Music Media and Public Relations
  • Digital Design for the Music Industries
  • Web Design and Social Media Management

Year two

Core units
  • Mediating Music
  • Live Music Industries
  • Multimedia Promotion
  • Events Management and Marketing
  • Music Media Project

Options

  • Fanzines to Facebook
  • Noise Annoys: Experiments and Alternatives in Popular Music
  • Pop, Politics and Protest
  • Freelancing at Solent Creatives (Media) 2
  • Pop, Politics and Protest
  • Copyright, Piracy and the Music Industries
  • Languages

Please note: Not all optional units are guaranteed to run each year.

Year three

Core units
  • Individual Project
  • Collaborative Project
  • Creative Entrepreneurship
  • Freelancing and Professional Development

Options

  • Festival Cultures
  • Film Music
  • Consuming Music
  • Copyright, Piracy and the Music Industries
  • Freelancing at Solent Creatives
  • Creative Entrepreneurial Freelance Practice
  • Creative Business Start-up
  • Languages

Please note: Not all optional units are guaranteed to run each year.

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Chris Anderton academic profile Chris Anderton Course Leader View profile
Martin James academic profile Martin James Senior Lecturer View profile
Fiona Sturges academic profile Fiona Sturges Senior Lecturer View profile
James Hannam academic profile James Hannam Lecturer View profile
Johnny Hopkins academic profile Johnny Hopkins Lecturer View profile
Louise Morrell academic profile Louise Morrell Lecturer View profile
Debra Geddes academic profile Debra Geddes Associate Lecturer View profile
Andy Rossiter academic profile Andy Rossiter Associate Lecturer View profile
Christopher Lewis academic profile Christopher Lewis Associate Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Facilities

The University provides excellent learning resources and facilities to its students, from campus-wide wireless to extensive library services and dedicated student working spaces with plenty of laptop points. The course uses industry-standard Adobe Creative Suite applications such as Photoshop, InDesign and Dreamweaver, as well as Apple Final Cut Pro.

To aid degree studies, students can also learn a diverse range of complementary skills with access to industry-standard facilities including Mac suites with the latest creative design software, as well as digital reprographics rooms.

The curriculum is built around a mix of practical insights into the music, media and events industries. Music promotion students have collaborated with other courses to organise and manage Solent’s annual live music and industry conference, SMILEfest.

Your future

You will be well prepared for a wide range of roles within the music industries, and may progress to work in areas such as record companies, marketing and brand management, social media management, public relations, events management and promotion, artist management and music publishing. You may also establish your own companies and brands, extend your education to postgraduate studies, or apply your extensive transferable skills to other media and creative industries.

  • I made so many contacts who helped me out and I still stay in contact with them now. One of my favourite things that I did whilst at Solent University would definitely be presenting a student radio show. I really enjoyed it and would play all my favourite songs. I even got to interview Frank Turner, Frightened Rabbit, The Subways, Metronomy and The Vaccines

    Craig Thomas, graduate now working in PR at Murray Chalmers

  • I loved the social element of the course! We had lectures with other popular music courses which gave valuable opportunities to network with performers, managers and producers. The skills I acquired through the degree have definitely helped my career to date. The PR skills I learnt are already massively paying off – I find myself using them nearly every day that I work or go to interviews.

    James Moodie, graduate now social media manager at Vevo

  • I like this course as I get to be creative, listen to music and learn about marketing and events too.

    Jenny Gates, Student

Industry links

We have strong links with the music, media and entertainment industries, including membership of UK Music’s Academic Partnership and an Educational Associateship with the Music Managers Forum. Many of our graduates are working for major music business organisations and we regularly invite them back to the University to offer guidance and contacts to current students. As a Music Promotion student you will also benefit from a programme of high-profile guest lecturers. Past speakers include:

  • Rob Da Bank (Radio 1, Bestival)
  • Nick Halkes (Incentive Records and Management)
  • Andy Copping (Vice President of Live Nation UK)
  • James McMahon (Editor, Kerrang!)
  • Kate Head (PR for Taylor Swift, Tinchy Stryder and many others)
  • Colin Lester (manager of Craig David and Arctic Monkeys)
  • Mark Cann (Glastonbury festival)
  • Russell Warby (Vice President, WME Entertainment)
  • Alan McGee (Founder, Creation Records)
  • Gillian Porter (Hall or Nothing PR, Reading Festival, Stone Roses, Radiohead)
  • Steve Cheney (stage manager, Glastonbury Festival, Latitude Festival, Leeds Festival)
  • Sarah Cole (event management and consultancy, SC Productions)
  • Roxy Robinson (event consultant, Kendal Calling, From the Fields Ltd)
  • Amanda Maxwell (Boiler Room)
  • Annie Nightingale (BBC Radio 1)
  • Jon Davies (Shazam)
  • Joel De’Ath (Sony Music)
  • Marcus Russell (Manager, Catfish & the Bottlemen)
  • Charley Bezer (Head of PR, Live Nation)
  • Murray Curnow (Wildlife Management - Arctic Monkeys, Royal Blood)

We have a ten-year history of working at Glastonbury Festival as one of its major broadcast media producers, as well as an exclusive partnership with the Association of Independent Festivals and unique academic partnerships with Bestival and Camp Bestival.

Our in-house Solent Music initiative helps students to host concerts, guest speaker workshops and other student projects.

Placements

There are many work experience opportunities available throughout the course, allowing you to create an impressive portfolio and build a network of contacts.

Work experience includes our roster of summertime music festivals. Past students have worked at Bestival, Glastonbury, Camp Bestival, Blissfields, Pulse, Butserfest and SMILE festival, our very own annual music and media industries event.

Southampton is a fantastic city filled with exciting music venues, providing plenty of opportunities to build professional experience. Work experience opportunities are also available on a variety of projects throughout the year and you’ll be encouraged to seek work experience whenever you can.

Further study

Enhance your career prospects by continuing your study at Solent.

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