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About the course

Got a passion for visual communication? Looking to spend a year specialising in your chosen field? On Southampton Solent University’s promotional media top-up programme you’ll study a range of promotional techniques, marketing theories and cultural contexts, boosting your employability and upgrading your existing qualifications into a full degree in just one year.

Southampton Solent University’s promotional media top-up programme gives students the chance to top up their existing qualifications to a full honours degree, building the essential skills required to secure a career in media, design, marketing, advertising, PR or publishing.

Students specialise their knowledge by picking from a range of optional units. Available units include global media strategies, photography production, media buying, PR, not-for-profit advertising and freelancing skills.

The course is supported by a range of creative organisations including British Design and Art Direction (D&AD) and the Young Creative Network. Past students have also had access to industry professionals and guest speakers from the Work-Club, Saatchi & Saatchi, AKQA, Thinking Juice, Karmarama, the National Advertising Benevolence Society (NABS) and the Internet Advertising Bureau (IAB).

Students learn from an academic team with a wide range of industry experience. Their insight ensures that students are up to speed with the latest industry developments and have support while looking for work placement opportunities.

Learning is supported by a range of industry standard facilities including fully equipped IT centres, video and audio editing software and creative packages from Quark and Adobe.

Built in work experience placement Specialist facilities Further studies Top-up degree

Students tailor the course to suit their ambitions, developing skills that will help them throughout their careers.

What does this course lead to?

Promotional media graduates have gone on to work in a wide range of professions across TV, radio, advertising, online environments, event management and marketing. 

The course equips you for careers in the media and creative industries and the promotional and communications departments of public and commercial organisations. Our experienced tutors ensure that your studies are relevant to the changing technologies and trends in the creative industries. You will emerge as an industry-aware graduate able to offer creative responses and solutions to media communication issues.

Who is this course for?

This top-up course is the ideal way for students with a relevant qualification at HND level (or equivalent) to upgrade their qualification and earn a full honours degree in just one year.

Students are offered a wide range of optional units, selecting the options which best suit their previous experience and career ambitions.

Facts and figures

UCAS codes icon

UCAS codes

Full Time

  • 1 Year Standard Entry W990
Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2018/19 academic year are:

UK and EU full-time fees: £9,250 per year
International full-time fees: £12,500 per year 

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Key entry requirements icon

Key entry requirements

Relevant HND/foundation degree pass with Merit Overall (55 per cent) or 240 CATS points from a relevant three-year degree.

  • GCSE Maths and English at grade C or above.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team: 023 8201 3039

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

How to apply

What you'll study

Year one

Core units

  • Major Project
  • Reading Contemporary Culture
  • Creative Advertising and Promotions


  • Global Media Strategies
  • Photography Production (Image Manipulation)
  • Working in the Creative Industries
  • Solent Live
  • Creating a Web Presence
  • Factual Production
  • Media Planning and Buying
  • Advertising as Persuasion 
  • Online Advertising
  • Direct and Digital Marketing
  • PR Strategy and Campaign Marketing
  • Freelancing at Solent Creatives
  • Approaches to Marketing
  • Not-For-Profit Advertising
  • Creative Entrepreneurial Freelance Practice
  • Curriculum Plus

Please note: Not all optional units are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Richard Berry academic profile Richard Berry Head of Subject View profile
Dr Mark Farwell academic profile Mark Farwell Senior Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


You will have access to our fully equipped IT centre, with both PC and Mac computers featuring video and audio editing programmes and industry-standard software packages such as QuarkXpress and the latest Adobe Creative Suite.

Solent also boasts professional large-format printing facilities and a comprehensive collection of modern film-making and photography equipment, ranging from high-definition (HD) video cameras to DSLR full-frame cameras with a selection of top-quality lenses.

Students also study transferable academic skills including presentation, research and report writing. These will be applied to a final major project. The course is taught with a focus on employability and industry needs. We work closely with communications agencies such as Five by Five, who provide guest lectures, learning resources and live briefs.

Your future

Suitable roles for graduates include:

  • Events management
  • Publishing
  • Public relations
  • Advertising
  • Research
  • Design
  • Photography/photojournalism
  • Film-making
  • Media planning
  • Account management.
  • I am learning new things and everything is so interesting and relevant to the industry – I have never felt more inspired, and enjoy every minute.

    Vanya Dimitrova, Student

Industry links

Course content is developed with input from creative organisations such as Design and Art Direction (D&AD) and Young Creative Network (YCN)

You’ll have access to a wide range of industry professionals and guest speakers, including agencies such as Work-Club, Saatchi and Saatchi, AKQA, Thinking Juice, Karmarama, the National Advertising Benevolence Society (NABS), the Internet Advertising Bureau (IAB) and Bray Leino.

You’ll also have the opportunity to work with real-world clients on live briefs from brands such as Ted Baker, American Airlines, Skoda, Nike, Homebase, Oxfam and the Reading festival.


You’ll have the opportunity to work with industry partners on a variety of live briefs, and learn from professionals who give guest lectures and portfolio surgeries. We work closely with the advertising and design organisation D&AD, Young Creative Network (YCN) and the Institute of Direct and Digital Marketing (IDM).

Students are invited to pitch for freelance work at Solent Creatives, an on-campus creative agency that specialises in connecting students with businesses that need creative help. This is a fantastic opportunity to gain work experience, build a portfolio and make industry contacts.

Further study

Enhance your career prospects by continuing your study at Solent.

Visit us

Our next open day is Saturday 25 November 2017

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