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Jonathan 'Dines' Wilkins in The Spark at Solent University.

Creative director receives honorary fellowship

8 July 2025

Jonathan ‘Dines’ Wilkins, a creative director whose start-up, Studio Blup, has gone on to enjoy global success, has become an Honorary Fellow at Southampton Solent University.

Awarded on Tuesday 8 July, during Solent’s 2025 graduation week, Jonathan’s Honorary Fellowship is in recognition of his inspiring journey, which saw him graduate from the University in 2007 and go on to become a renowned creative director and digital artist.

Jonathan, who is more commonly known as Dines, co-founded Studio Blup straight out of Solent. Starting out small, it has gone on to work with iconic brands such as Nike, Disney and Sony Music. The agency’s approach to design has played a key role in redefining how brands engage with youth culture.

Beyond his role as a creative leader, Dines is also a role model to the next generation. In 2021, he launched Blup: Academy and Blup: Club – platforms which provide mentoring to young creatives from underrepresented communities. Through partnerships with universities, workshops and mentorship, Dines gives emerging talent real-world experience, setting them up for success in the competitive creative industries.

Dines has many accolades to his name, including BIMA (British Interactive Media Association) 100’s Champion for Change award, which recognised him as being at the forefront of leadership and innovation in the industry. On receiving this honour, Dine says:

“Being awarded an Honorary Fellowship by Solent is a full-circle moment that means everything to me. This recognition isn’t just mine - it's for every student chasing something bigger. It proves that with purpose, massive vision, and hard work, you can build something real and shape the future on your terms.”

Dines’ return to Southampton Solent University on Tuesday 8 July, which saw him accept his Honorary Fellowship, is a full-circle moment. His incredible story of success, which undoubtedly will only continue to evolve, shows every graduand, undergrad and future student what is possible when you lead boldly, and with purpose.

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