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Friday 23 October 2015

Solent win at Magazine Academy Awards

Congratulations to third year BA (Hons) Magazine Journalism students Alice Freeman, Iga Kozakiewicz-Schlegel, Josie Tague and Aiden Dalby who won Best Original Concept at the Magazine Academy Awards.

Their magazine, Tucked, gives an intimate insight into the UK drag scene. It has already received great feedback, with drag queens saying: “finally, it’s about time someone did this!” Hundreds of queens and enthusiasts responded to the students’ survey to help form the basis of the magazine.

We caught up with them to find out more about their magazine, the ceremony and their time at Solent.

Tucked magazine was the brain-child of Iga and Alice from a previous project. The idea stuck with us, and then when the magazine production unit came along, we were given the opportunity to pitch the idea to group members Josie and Aiden. A mutual agreement and some ‘punny’ name generation later, Tucked was born!

tucked-students

We looked at a number of magazines targeted at the LGBTQ community, some of which covered drag content, but we were surprised not to find a magazine that solely focused on drag. We created a brand eye of existing publications and used websites such as BRAD to gain a clearer understanding of where Tucked would stand in the current market.

Once our concept was ready, we took to social media to conduct a number of surveys so we could get real audience feedback. We posted on TwitterFacebookInstagram, and drag queen forums, and shared our idea there. The response was great; the enthusiasm from the community to help us get the magazine going filled us with excitement and determination to get it done, and to do it as well as we could. We aimed to get one hundred responses to our survey but very quickly we had reached that goal and we capped it when we reached two hundred.

With Solent being such a hub of creativity, we have thrived in an environment of like-minded individuals. During the creation of the magazine we contacted drag queens to star in the shoots in Solent’s photography studios. We also rented out camera equipment from the fully-stocked media hatch, and having access to all of the Mac’s in the University pre-loaded with the full Adobe Creative Suite was invaluable.

 

We looked at a number of magazines targeted at the LGBTQ community, some of which covered drag content, but we were surprised not to find a magazine that solely focused on drag. We created a brand eye of existing publications and used websites such as BRAD to gain a clearer understanding of where Tucked would stand in the current market.

Once our concept was ready, we took to social media to conduct a number of surveys so we could get real audience feedback. We posted on TwitterFacebookInstagram, and drag queen forums, and shared our idea there. The response was great; the enthusiasm from the community to help us get the magazine going filled us with excitement and determination to get it done, and to do it as well as we could. We aimed to get one hundred responses to our survey but very quickly we had reached that goal and we capped it when we reached two hundred.

With Solent being such a hub of creativity, we have thrived in an environment of like-minded individuals. During the creation of the magazine we contacted drag queens to star in the shoots in Solent’s photography studios. We also rented out camera equipment from the fully-stocked media hatch, and having access to all of the Mac’s in the University pre-loaded with the full Adobe Creative Suite was invaluable.

tucked-selfie

After the ceremony, we were approached by several of the entrants who were told us how impressed they were with our magazine and the fact that we were only second year students when Tucked was produced. We met a lovely group of journalism graduates from the University of Lincoln who were very jealous of the magazine specialist course we study on. The Editor of Good House Keeping offered us all work experience, so that’s definitely something we will be following up on!

We can’t pass a newsstand without obsessing over new covers, we’ll never pass up a free magazine and our bookcases look like the archives of WH Smith’s because we’re just so passionate about magazines. Studying BA (Hons) Magazine Journalism at Solent has fired up our passion to be creative. Our studies have included feature writing, magazine production, layout design, magazine business, and law for journalists, as well as other areas that are key to our futures in the publishing industry.

Whilst creating Tucked, the support and guidance we received from former-Programme Group Leader Mary Hogarth, and the rest of the journalism team, was second-to-none. Sharing her own expertise, Mary also bought in a roster of industry professionals for us to pitch our concepts to, including past editor of Readers Digest, Gill Hudson. We also owe it to each other – the enthusiasm and commitment we share for the subject matter, and the project was what kept our heads above the water.

Getting into the swing of our third year on a high, we’re currently working on digital magazine concepts and beginning to work towards our Final Major Projects. Our experience creating Tucked will be vital towards the development of those projects, and receiving the award has only instilled our confidence further.

Beyond university, we always said there was a future for Tucked. What better proof is there than this award?

Alice Freeman, Iga Kozakiewicz-Schlegel, Josie Tague and Aiden Dalby

#TeamTucked