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About the course

Digital marketing is a fast-growing, exciting and expanding field in modern marketing, encompassing a range of interdisciplinary fields including advertising and public relations. Leading on the creation and execution of a digital marketing strategy, the digital marketer identifies and responds to business opportunities and customer need through the relevant digital channels.

Drawing on content marketing and campaign management principles, as well as financial and analytical tools, the digital marketer delivers successful initiatives that meet the needs and aspirations of their organisation.

This degree apprenticeship gives you the skills and professional habits you need to develop your career at the cutting edge of modern marketing, building relevant experience through work-based learning, as well as skills in strategy, research, analytics, development of integrated campaigns and content creation through paid, earned, shared and owned media.

And as an apprentice you will be paid throughout the course, earning while you learn – while successful completion of the degree can also make you eligible for professional registration at associate grade with either the Chartered Institute of Marketing or Institute of Direct and Digital Marketing.

By blending academic study and industry practice, you will gain valuable work experience and get paid while you study. The course is aligned with professional bodies and you have the opportunity to gain additional certification throughout the course, including optional accreditation in Google Analytics.

This course has been accredited by a professional body.
Professional accreditation
You can apply direct to Solent University for this course.
Apply direct
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
You can study this course part-time.
Part time option
This course is an apprenticeship, which is a course that is a blend of study and work. All apprentices must be in employment.

This degree apprenticeship allows you to study and advance your career prospects within your organisation while still earning, and without you (as the student) having any course fees to pay.

What does this course lead to?

This digital marketing apprenticeship is perfect for those already in employment, looking to gain the skills to develop their digital marketing careers.

Who is this course for?

This course is designed for learners with a real passion for or personal experience in digital marketing, looking to combine their studies with paid work, supported by your employer. 

Facts and figures

Fees icon

Fees and costs

Tuition fees

Businesses with an annual payroll above £3million will be classed as a levy paying employer and will be able to use funds accrued in their digital apprenticeship service (DAS) account for payment of the training. Please contact us for guidance on fees if you are a non-levy employer which will cover at least 95% of the costs. The programme cost is £21,000.

You can find out more about funding an apprenticeship and the apprenticeship levy in our guide for employers.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

Optional costs:

Google Analytics certificate: N/A
Certificate in Professional Marketing (two modules): £130 each plus $50 membership affiliate fee
Institute of Direct and Digital Marketing Certificate: £120

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

    Typically candidates will have achieved grade C or above in at least five GCSEs including English and maths, and at least two A-levels or equivalent Level 3 qualifications equivalent to UCAS tariff of 112 points.

    All apprentices must have passed GCSE English and maths on completion of the apprenticeship.

    Candidates may have previously been in a digital marketer role or be able to demonstrate a real passion and personal experience in digital marketing. All offers will be subject to a successful interview with a member of the course team.

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

If you are an employer and would like to have an in-depth conversation with us about potential opportunities, please send a message to or call 023 8201 5066.

If you are currently in work and are interested in undertaking an apprenticeship here at Solent, please speak directly with your employer to see if there is an existing agreement in place.

If you would like more general information about apprenticeships, please see our  apprenticeship homepage.

What you'll study

Year one

Core units
  • Marketing Information and Customer Insight
  • Marketing Principles (CIM)
  • Creative Digital Technology 
  • Business Enterprise 
  • Consumer Behaviour
  • Business Data and Analytics and IT Skills (Google Analytics)

Year two

Core units
  • Managing Marketing in Business
  • Integrated Marketing Communications (CIM)
  • Digital Marketing (CIM)
  • Academic and Marketing Research Skills
  • CRM and Stakeholder Marketing
  • Customer Experience

Year three

Core units
  • Strategic Marketing within the Business
  • International Marketing
  • Direct and Digital Marketing (IDM)
  • Ethics, Issues and Crisis Management 
  • Final Major Project/Work Based Project

Meet the course team

Sally Holland academic profile Sally Holland Course Leader View profile
Viara Breakwell academic profile Viara Breakwell Senior Lecturer View profile
Graeme Smith academic profile Graeme Smith Senior Lecturer View profile
Dr Jessie Qun Ren academic profile Jessie Qun Ren Senior Lecturer View profile
Paul Ansell academic profile Paul Ansell Senior Lecturer View profile
Nauman Ali academic profile Nauman Ali Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

You'll be taught by a team with a broad range of industry and academic experience.

Your future

Graduates of BA (Hons) Digital Marketing apprenticeship will be well prepared for roles including:

  • Digital Marketing Executive/Officer
  • Digital Marketing Account Manager
  • Digital and Social Media Executive
  • Digital Marketing Analyst
  • Digital Marketing Campaign Manager
  • On line and Digital Marketing Lead
  • On-line and E-commerce Marketing Specialist
  • Social Media Specialist
  • Content Marketing Executive
  • Pay Per Click Analyst
  • Search Engine Optimisation Executive
  • Display Advertising Executive
  • Digital Producer
  • Programmatic Executive

Industry links

The course team has experience in developing work-based learning programmes, and professionals from the industry have worked closely with us in providing guest lectures, live briefs, work experience and participating in events. Organisations that have worked with us include Cunard, P&O, Yamaha and McCann.


As an apprenticeship, this programme combines workplace learning and university tuition to provide a fusion of practice and academic study.

The course is delivered in lectures, seminars and workshops, as well as through distance learning, with 20% of your working week set aside for off the job learning – including time at university and independent study. You will be supported by your workplace supervisor/mentor and your course leader.

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