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About the course

Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared modules. 

As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
You can apply direct to Solent University for this course.
Apply direct
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
You can study this course part-time.
Part time option

The course places a strong emphasis on contemporary content marketing practice.

What does this course lead to?

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Who is this course for?

This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2021/22 academic year are:
UK, EU and Channel Island full-time fees: £8,700
International full-time fees: £14,300
UK and Channel Island part-time fees: £4,350 per year
International and EU part-time fees: Students from outside the UK are usually unable to obtain a visa for part-time study. Please visit our visas and immigration page for more information.

Students in receipt of a postgraduate loan from the Student Loan Company are typically able to pay their tuition fees via instalments.

Following the UK government's confirmation that EU students will no longer be eligible for home fee status benefits, we've made the decision to keep EU full-time tuition fees the same as UK full-time tuition fees for 2021 entry.

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.

The 2021/22 other costs are not yet available. For guidance, previous other costs have been:

Optional costs:
Membership to the IDDM: Prices TBC

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

An honours degree at 2:2 or higher

  • Applicants will need to be interviewed prior to starting this course.
  • If you do not have these qualifications or are unsure of your eligibility please contact the University.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking
  • Duolingo English Language Test - 110 overall with minimum 90 in each component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

Pre-Sessional English programme

The University also offers a Pre-Sessional English Language Course for international students who wish to improve their level of English before starting a degree course.


50%

Solent alumni save up to 50% on their tuition fees

Got a question about this course?

Contact our Solent team:

If you are a UK, EU or EEA applicant please contact admissions@solent.ac.uk 023 8201 5066 If you are an international applicant please contact admissions.international@solent.ac.uk 023 8201 5066

How to apply

Applications for postgraduate courses can be made at any time prior to the start of the course. However, we strongly recommend you apply at your earliest convenience.

Please ensure you upload the following mandatory documents with your application.

  • Two academic references
  • Certified transcripts of qualifications, including English language proficiency if non-UK student
  • Copy of passport
  • Copy of current visa (if applicable)
  • A personal statement
  • Employer sponsor form where appropriate

Please use the links below to apply online:

Full-time:

Part-time:

Starts on 27 September 2021 Starts on 25 September 2021
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Alumni discount

Solent alumni could be eligible for up to a 50% reduction of tuition fees if returning to study a postgraduate course. The discount applied will be dependent on your undergraduate degree classification as follows:

Solent Alumni with a:

  • First (1.1) will be offered a 50% discount to study at PG level
  • 2.1 or 2.2 will be offered a 20% discount to study at PG level

The discount applied will be based on the most recently completed course.

If you are currently a student at Solent University and are continuing on without a break in your studies, your discount will be automatically applied on your return.

If are not following directly on from a course at Solent University, but have studied with us in previous years, you will need to register for the alumni discount.

Click here to register or to find out more

How to apply

What you'll study

Year one

  • Customer Experience
    Learn to manage customers’ journeys in the era of big data, analysing and synthesising complex information, theories and ideas. Develop your understanding of new digital technologies and their impact on customer experience, explore real-world case studies, and learn to communicate your findings as practical recommendations.
  • Strategic Marketing
    This module introduces marketing principles including the role and function of marketing, marketing orientation, consumer marketing, business-to-business marketing and the marketing function within the business.
  • Integrated Marketing Communications
    The module will cover the requirements of marketing as a basis for successful advertising and marketing communications, including methods for identification of consumer needs, target market segmentation and the creation and sustaining of a differential advantage within target segments via the manipulation of the marketing mix.
  • Professional Practice
    This module has been specifically designed to equip Master’s students with an in-depth knowledge of their chosen industry and give them the insight and understanding to enable them to plan their long-term career. 
  • Research Methods
    In this module you will develop the skills and knowledge necessary to define a research project, select a methodological approach appropriate for master’s level, and investigate a key research topic utilising secondary and primary research that is academically rigorous and appropriate to your specialised practice discipline.
  • Master’s Project (Practice Project, Consultancy Project or Dissertation)
    The Master’s Project is where students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to their particular discipline of study. 

Support

Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Mark Joyce academic profile Mark Joyce Course Leader View profile
Dr Jessie Qun Ren academic profile Jessie Qun Ren Senior Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students are encouraged to work with Solent Creatives to gain industry context through live briefs.

Your future

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Industry links

Students participate in live client briefs in most units. For the Professional Practice module, students must undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several modules to suit the needs of their employers.

Previous students on Solent’s marketing courses have benefitted from talks by guest speakers from Google, M&C Saatchi, Mathy & Fran, and Campbell Rowley during the Professional Practice module.

Placements

For the Professional Practice module, students must undertake a placement, project or other experiential learning opportunities as part of a reflective assessment. This must have a focus on industry analysis and personal development planning. The nature and duration of the project is negotiated with the course leader.

Get ready to find your place

You can still experience life at Solent at a virtual open day! Hear from course tutors, take virtual campus and accommodation tours, and chat to us live.

Register for a virtual open day