New book offers potential solutions for businesses in the post-pandemic era

“We need innovative thinking in relation to the space and place of work, we need notions of acting humanely at the centre of our HR practices, and we need to allow this system-shaking pandemic to reveal with clarity many profound divides embedded in our pre-Covid ‘business-as-usual’ routines according to lecturer in Business Management Dr Boidurjo Rick Mukhopadhyay.

In his newly published book; 'Business, Economy, and Society: Tales from the Pandemic Days’, Dr Mukhopadhyay details the impact of the pandemic on society. He raises tough questions and offers potential solutions for businesses in the post-pandemic era.

The book provides a timely and focused examination of how businesses, particularly SMEs (small and medium enterprises), responded to the challenges of the COVID-19 pandemic. He also suggests the pandemic inspired changes and adaptations which were coming regardless.

Dr Boidurjo Rick Mukhopadhyay comments, “The book highlights the richness and complexity of the impact of COVID-19 on the global business environment. Even though the pandemic is a rare example of a truly global ‘shared experience’, it has affected everyone, every organisation, every country in a different way and each person reading this book will be doing so with a unique lens. In a similar vein, regarding the common themes and underlying trends of the pandemic, the book highlights collective structural changes and solutions to consider. Business processes are changing, moving forward. Going forward blindly is always an option. Having a solid sense of what to look for and how to adapt is much more likely to lead to significant growth. Looking forward, with this book will undoubtedly help both those who are struggling to adapt and those who have begun the process."