Graeme Smith

Graeme Smith MA, DipM, MCIM, MIDM, AFHEA

Senior Lecturer

School of Business, Law and Communications

023 8201 6495 ext. 6495 Room no. SMY020

Biography

Graeme is an experienced head of business improvement and business change with a proven track record in strategy and business consultancy in sales and market development and customer service.

His experience includes delivering CRM strategy; the development and design of customer service centre capability; defining cost to serve in a service environment; identifying process failure; and designing customer experience performance monitors to improve customer experience.

He specialises in strategy and business planning consultancy setting key performance indicators, that answer key performance questions, for the balanced scorecards in a sales and market development environment.

Graeme is a senior lecturer in advertising and delivers units on three-year and accelerated pathways. He is responsible for the effective development and delivery of the subject, ensuring the advertising course enhances the student experience and supports the strategic priority of the School and student employability.

He is conducting postgraduate research in Knowledge Management through Storytelling and Narrative. This research will study the role of stories, through a semiotic approach, across the knowledge management continuum and seeks to model how stories manage and facilitate knowledge transfer. 

Taught courses

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BA (Hons) Marketing
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BA (Hons) Marketing with Advertising
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BA (Hons) Public Relations and Communication

Further information

  1. Industry experience

    Follow the link below to find out more about Graeme's experience in industry.
    • 2014: Director of Cearnag Ruadh Consulting
    • 2012-2015: International College Portsmouth (ICP) at University of Portsmouth
    • 2004-2010: Strategy and Business Planning Consultant (sales and market development)
    • 1999-2004: CRM Strategy Manager / Business Improvement Consultant
    • 1992-2004: Marketing information and research analyst
    • 1986-1992: Corporate public relations

  2. Teaching experience

    Graeme has many years' experience teaching at higher education level. Follow the link below to find out more.

    2010-2016 Solent University
    University lecturer and teacher on undergraduate and postgraduate degree courses, and professional Chartered Institute of Marketing (CIM) professional qualifications. Student dissertation supervisor. Additionally, supervising students in achieving direct and digital marketing certification from the Institute of Direct Marketing.

    2012-2015 International College Portsmouth (ICP) at University of Portsmouth
    International College Portsmouth (ICP) at University of Portsmouth, lecturing to level four international students on entry to undergraduate degree courses at University of Portsmouth. Foundation and pre-masters (marketing) pathway management for students entering University of Portsmouth.

  3. Research interests

    Graeme is conducting postgraduate research in Knowledge Management through Storytelling and Narrative. Follow the link for more details.
    1. Locate and define stages in the knowledge continuum; and the process that enriches and transforms symbols into information that facilitate the transfer of knowledge.
    2. Locate and define, through original fieldwork research, the essential idiosyncrasies of stories, through a semiotic approach. To understand how storytelling through actors and narrative as artefacts contribute to the transfer of knowledge in successful knowledge transfer projects.
    3. Evaluate and define the effectiveness of a semiotic model that can be applied to successfully transfer knowledge in knowledge management projects.

  4. Recent publications

    Follow the link below to find out more about Graeme's published work.
    • Semiotics as Strategy. Semiofest 2013, Barcelona, May 2013.
    • Young, T. and N. Milton (2011). "Knowledge Management for Sales and Marketing: A Practitioner's Guide ": 196 pages, Woodhead Publishing - Cambridge.
    • Social Networking and the Transfer of Knowledge. European Journal on Knowledge Management, Apr 2009.
    • Social Networking and the Transfer of Knowledge. 9th European Conference on Knowledge Management – Southampton, United Kingdom, Sep 2008.

  5. Awards

    Follow the link below for a list of Graeme's academic and professional awards
    • MA Marketing Management
    • DipM - Diploma in Marketing (CIM)
    • MCIM - Member of the Chartered Institute of Marketing
    • MIDM - Member of the Institute of Direct Marketing
    • AFHEA - Associate Fellow of the Higher Education Academy