Whysnianti Basuki

Dr Whysnianti Basuki

Senior Lecturer

School of Business, Law and Communications

023 8201 3497 ext. 3497 Room no. SMY20

Biography

Whysni joined Solent University in 2006 while she was reading her PhD at the University. Whysni's qualifications include an MSc in Social Sciences in Accounting and Management Science from the University of Southampton, an MBA and a PhD from Southampton Solent University. Her PhD topic was 'gender factors in strategic managerial behaviour in small and medium-sized enterprises'. 

As a senior lecturer in Business, Whysni’s main teaching areas are strategic management, small business enterprise, research skills/methods, and undergraduate/master's/PhD supervision. She is currently course leader of BA (Hons) Business Management with programmes, MSc Management, and MSc International Business Management. She is also overseeing the allocation of undergraduate, MBA, and MA Business Studies dissertation supervisors.

Taught courses

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BSc (Hons) International Hospitality Management (Top-up)
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BSc (Hons) International Management (Top-up)
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BSc (Hons) Business Administration (Top-up)
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BSc (Hons) Marketing (Top-up)
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BA (Hons) Business (Professional Development)
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BSc (Hons) Accountancy and Finance (Top-up)
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MSc Management
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BSc (Hons) International Travel and Tourism Management (Top-up)
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MSc International Business Management
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Master of Business Administration

Further information

Research interests

Whysni is an experienced researcher, obtaining her postgraduate certificate in research methods and PhD from Solent University...
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Whysni is an experienced researcher, obtaining her postgraduate certificate in research methods and PhD from Solent University. Her research interests are entrepreneurship (particularly female entrepreneurship and entrepreneurship education) and strategy in small and medium-sized companies. She is currently supervising three PhDs in these areas.

Recent publications

Whysni's recent publications include journal papers, conference papers and case studies. Follow the link below for more information...
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Journal Paper

Basuki, W. and Henderson, S. (2003). 'Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing'. Journal of General Management, 29(2), pp. 70-88.

Other Papers/Case Studies

McLellan, R., Patrick, S., Dinsmore, C., Faustino, A., Almpanis T. and Basuki, W., 2011. 'Working with E-Champions to Enhance Flexible Learning'. Solent Dialogue, vol. 1, pp. 33-39.

McLellan, R., Patrick, S., Dinsmore, C., Faustino, A., Almpanis T.  and Basuki, W., 2011. 'Working with E-Champions to Enhance Flexible Learning'. BMAF Magazine, issue 10, pp. 6-9. 

Watkins, D., Basuki, W., Bernard, R., Bradley, N., Dabic, M., Dou, J., Houbrechts, G., Marinova, B., Perez. J., Terrasse, C. and Tsakirakis, A. (2009). 'How Higher Education Institutions in Europe Deal with the Quality Assurance of their Entrepreneurship Programmes'. Case studies funded by the European Commission.

Conference Papers

Basuki, W, Fakoussa, R. and Bradley, N. (2012). 'Entrepreneurial Intentions of UK University Students'. Paper was presented at the ESU Conference on Entrepreneurship 2012, University of Southern Denmark, Kolding, Denmark, 20 - 24 August 2012.

Basuki, W, Fakoussa, R. and Bradley, N. (2011). 'Entrepreneurship Intention among students'. Paper was presented at the RENTXXV conference, Bodo, Norway, 16 -18 November 2011.

Almpanis T., Patrick, S., McLellan, R., Dinsmore, C., Faustino, A. and Basuki, W., 2010. 'Proposing a Framework for Blended and Flexible Course Design'. In: Kinshuk et al., eds. 'Cognition and Exploratory Learning in Digital Age': 7th International Conference, CELDA2010, Timisoara, Romania, October 15 - 17, 2010. Organised by IADIS International Association for the Development of the Information Society. Conference Proceedings, pp. 263 – 267.

Patrick, S., McLellan, R., Dinsmore, C., Faustino, A., Almpanis, T and Basuki, W., 2010. HEA/BMAF Project – ‘Working with E-Champions to Enhance Flexible Learning’. CAMEL event, Faculty of Business Sport and Enterprise Southampton Solent University, 10th June 2010.

Basuki, W. and Watkins, D. (2009). 'Commercial Loan Officers’ Perceptions of Female Entrepreneurs’ Strategies'. Paper was presented at the ESU Conference on Entrepreneurship 2009, University of Sannio Benevento, Italy, 8 - 13 September 2009.

Watkins, D. and Basuki, W. (2008). 'History and Herstory of the Entrepreneurship Literature: Bibliometrics of Gender in Focus and Production'. Paper was presented at the Academy of Management Annual Meeting, Anaheim, CA, August 2008.

Basuki, W. and Watkins, D. (2006). 'Evolution of the Field of Entrepreneurship: Gender in Production and Focus'. Paper was presented at The Enterprise Development Growth and Expansion (EDGE) Conference, Singapore Management University, Singapore, 3 – 5 July 2006.

Basuki, W., Hyder, L. and Bradley, N.K. (2005). 'Entrepreneurship Education: The Added Value of Consultancy Projects.' Paper was presented at The European Summer University of Entrepreneurship, Paris Dauphine University, Paris, 15 – 22 September 2005.

Basuki, W. and Watkins, D. (2005). 'Gender and Strategic Choice in Entrepreneurial Ventures'. Paper was presented at The Enterprise Development Growth and Expansion (EDGE) Conference, Singapore Management University, Singapore, 11 – 13 July 2005.

Basuki, W., Bradley, N. and Brown, S. (2004). 'A Business Incubation Model Following Higher Education Courses'. Paper was presented at The Fourth European Summer University, Paris Dauphine University, Paris, 24 September – 1 October 2004.

Basuki, W. (2003). 'Studying Strategic Attributes of Entrepreneurs in Small Medium-Sized Enterprises'. Paper was presented at The Third European Summer University, Paris Dauphine University, Paris, 26 June – 3 July 2003.