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Portrait image of Emma Pritchard

Emma Pritchard
MA, FHEA, FHEA

Senior Lecturer

Biography

Emma has been with Solent University since 2008. She graduated from the University of Southampton with a BA (Hons) in Fashion. She later accomplished a Master of Arts in International Fashion and Textiles with Marketing in 2010, which allowed her to study within international schools of fashion such as Institute Frances De La Mode, Paris, and the Hoog School Ver De Kunsten in the Netherlands. During her MA studies, Emma was awarded a scholarship towards funding her studies by the Textile Institute, Guild of Weavers.

Before joining Solent University, Emma worked within the UK fashion brand sector for 10 years, for UK and Japanese brands across roles within buying and production for multi-product areas, from men’s to women’s and childrenswear.

Emma has taught a range of fashion branding, law, marketing, business, promotion, innovation, brand management, buying, Multi and Omni channelling modules across the School, working predominately with BA (Hons) Fashion Management with Marketing and BA (Hons) Fashion Buying and Merchandising.

As part of Emma's ongoing personal academic development, she has worked with Central Saint Martins, developing MA short course workshops and the London College of Fashion as a dissertation supervisor.

Currently, Emma is an External Examiner for Nottingham Trent University, for the School of Art and Design UK and Hong Kong faculties for the BA (Hons) International Fashion Business degree courses and Cardiff Metropolitan University for the BA (Hons) Fashion Marketing Management, Fashion Buying and Brand Management and the MSc Fashion Marketing Management courses. She has worked as an External Examiner across Fashion Buying, Business, Marketing and Brand Management degrees for Manchester Metropolitan University, Pearl Academy India and MA courses for Istituto Marangoni UK and Paris faculties. She has also served as an External Assessor for the London College of Fashion the Fashion Business School.

In 2016 and 2020 Emma was nominated by students for a Solent University student, staff award.

Further information

Emma has previously worked as an assistant production manager for Tredia, an assistant buyer for Fat Face and a production coordinator for Ted Baker.

Taught courses

BA (Hons) Fashion Management with Marketing

Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Solent University's...

BA (Hons) Fashion and Beauty Media

Become a fashion and beauty industry storyteller using words, pictures, film, virtual and digital graphics to create the innovative and sustainable editorial and promotional campaigns of the future.