BSc (Hons) Business Management with Entrepreneurship
This dynamic course develops your strategies, skills, and visionary mindset, preparing you for a successful career as an entrepreneur.
View courseDr Graeme Smith
PhD, MA, DipM, PGCLTHE, MCIM, FIDM, MIDM, AFHEA
Senior Lecturer
School of Business, Law and Society
Biography
Graeme is an experienced head of business improvement and business change with a proven track record in strategy and business consultancy in sales, strategic market development and customer service.
His experience includes delivering CRM strategy; the development and design of customer service centre capability; defining cost to serve in a service environment; identifying process failure; and designing customer experience performance monitors to improve customer experience.
Graeme is a senior lecturer in advertising and delivers strategy and planning units on undergraduate, postgraduate degree courses and professional industry qualifications. He is responsible for the effective development and delivery of the subject, ensuring the advertising course enhances the student experience and supports the strategic priority of the academic department and student employability.
He specialises in strategy and business planning consultancy diagnosing strategy narrative, discourse and performance in strategy environments.
His research focus is mainly in strategy performance diagnosed through critical discourse analysis on storytelling and narrative within the strategy community. Story-telling and narrative carry ideas of meaning fundamental to human communication. Graeme’s study of critical discourse analysis in strategy scenarios uses semiotic techniques to help define the nature of participant interpretation of strategy artefacts. This analysis provides insight into the world view of key strategy stakeholders and the position they take on strategy, leading to a more proactive and precise form of intervention to change the strategy narrative.
Pure profile
Further information
- 2014: Director of Cearnag Ruadh Consulting
- 2012-2015: International College Portsmouth (ICP) at University of Portsmouth
- 2004-2010: Strategy and Business Planning Consultant (sales and market development)
- 1999-2004: CRM Strategy Manager / Business Improvement Consultant
- 1992-2004: Marketing information and research analyst
- 1986-1992: Corporate public relations
Taught courses
BSc (Hons) Business Management with Digital Innovation
Gain the practice-led skills and industry insights needed for a successful career in business, with a strong focus on digital enterprise and innovation.
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BSc (Hons) International Business Management
Succeed, excel and prosper in the global marketplace with modern management skills. This accredited CMI degree is delivered by our award-winning Solent Business school.
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BSc (Hons) Business Management with Cyber Security
Kickstart a high-impact career! Study business management with cyber security and unlock careers in tech, cyber defence, project management, and digital strategy. Your future in business starts here.
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BEng (Hons) Mechanical Engineering
Design and build mechanical systems and put your knowledge into practice with an engineering degree that delivers hands-on skills and an IET-accredited pathway to professional registration.
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MEng Mechanical Engineering
Develop advanced mechanical engineering skills and knowledge for a cutting-edge career. Gain valuable hands-on experience with industry-standard tools and innovative technologies.
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BEng (Hons) Renewable Energy Engineering
Be at the forefront of energy technology and shape the future of the next generation. Apply your engineering skills to develop efficient uses of valuable global resources.
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MEng Renewable Energy Engineering
Develop advanced expertise in sustainable energy technologies, automation, and smart grids, preparing you for a cutting-edge career solving global energy challenges.
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BEng (Hons) Electronic Engineering
Get ahead in an electronics career with this professionally accredited programme, combining practical challenges, excellent facilities and teaching from industry specialists and academic researchers.
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MEng Electronic Engineering
Gain advanced knowledge in electronic engineering, from circuits to autonomous systems. Develop industry-ready skills for jobs in technology and innovation.
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