Dr Whysnianti Basuki

Associate Professor

School of Business, Law and Society

whysnianti.basuki@solent.ac.uk

Room no. RM319

Biography

Dr Whysnianti Basuki is an Associate Professor in Business in the Department of Business and Law at Southampton Solent University.

Whysni’s main teaching areas are management research methods and entrepreneurship. Her other responsibilities at the University are leading the Regenerative Enterprise and Entrepreneurship Research Group, serving as Postgraduate Research Lead for Business and Law, and supervising postgraduate taught students and PhD students.

In terms of research, Whysni’s main research interests are located within female entrepreneurship, entrepreneurship education, and entrepreneurial intention. Whysni is very passionate in supporting female entrepreneurs to run and grow their business. In her works she seeks to develop understanding of the challenges/barriers that are faced by female entrepreneurs. Based on her research findings, she organised workshops for these female entrepreneurs with the aim to reduce the challenges/barriers these female entrepreneurs faced.

Still in research, Whysni was involved in research projects related to entrepreneurship education and entrepreneurial intention, such as 'How Higher Education Institutions in Europe Deal with the Quality Assurance of their Entrepreneurship Programmes', 'Mandatory Entrepreneurship Education and its impact on student’s entrepreneurial intentions', and 'Personal values in the formation of entrepreneurial motivations: a cross-country study'.

In terms of reviewing activities, Whysni has reviewed papers for publication for several entrepreneurship journals (e.g. Journal of Global Entrepreneurship Research, International Journal of Entrepreneurship and Small Business, Journal of Enterprising Communities: People and Places in the Global Economy, and the International Journal of Entrepreneurial Venturing) and conferences (eg, the Diana Female Entrepreneurship conference and Academy of Management). In addition, she is currently serving as a member of the Editorial Board of two international journals, and is a member of the Scientific and Publication Committee of the European University Network on Entrepreneurship.

In terms of organising conferences, Whysni has organised several, including the ESU (European University Network on Entrepreneurship) 2015 Conference and Doctoral Programme and annual Southampton Solent University Student Conference since 2022. Most recently, she organised the ESU 2025 Conference and Doctoral Programme, held on 1-6 September 2025. More information about the ESU2025 conference is available on the ESU website.

Pure profile

View Whysni's profile on Pure

Further information

Whysni’s research interests are in the entrepreneurship topic areas (particularly female entrepreneurship, entrepreneurship education, and entrepreneurial intention).

She successfully supervised five PhD students to complete their PhD. Currently, she is supervising two PhD students and is looking to supervise PhD students in these areas. Please contact Whysni to discuss your PhD project proposal.

Peer-reviewed journal articles

Hueso, J. A., Jaén, I., Liñán, F., and Basuki, W. (2020). The influence of collectivistic personal values on the formation of entrepreneurial intentions. International Small Business Journal, 38 (5), 449-473.

Basuki, W., and Henderson, S. (2003). Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing. Journal of General Management, 29(2), pp. 70-88. Available at http://journals.sagepub.com/doi/abs/10.1177/030630700302900205

Journal paper

Basuki, W. and Henderson, S. (2003). 'Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing'. Journal of General Management, 29(2), pp. 70-88.

Other papers/case studies

McLellan, R., Patrick, S., Dinsmore, C., Faustino, A., Almpanis T. and Basuki, W., 2011. 'Working with E-Champions to Enhance Flexible Learning'. Solent Dialogue, vol. 1, pp. 33-39.

McLellan, R., Patrick, S., Dinsmore, C., Faustino, A., Almpanis T. and Basuki, W., 2011. 'Working with E-Champions to Enhance Flexible Learning'. BMAF Magazine, issue 10, pp. 6-9.

Watkins, D., Basuki, W., Bernard, R., Bradley, N., Dabic, M., Dou, J., Houbrechts, G., Marinova, B., Perez. J., Terrasse, C. and Tsakirakis, A. (2009). 'How Higher Education Institutions in Europe Deal with the Quality Assurance of their Entrepreneurship Programmes'. Case studies funded by the European Commission.

Book chapter

Lockyer, J., Chukwuma-Nwuba, E. O., Irene, B., and Basuki, W. (2024). The Inculcation of Entrepreneurship into Tertiary Education: An Evaluation of the Impact of Policy Driven Entrepreneurship Education in Emerging Economies. In Crammond, R., and Hyams-Ssekasi, D. (Eds). Entrepreneurship Education and Internationalisation: Cases, Collaborations and Contexts. Routledge.

Conference papers

Hueso, J. A., Jaén, I., Liñán, F., and Basuki, W. (2017). Personal values in the formation of entrepreneurial motivations: a cross-country study. ESU Conference in Entrepreneurship 2017, Leuphana University, Luneburg, Germany, 4-9 September 2017.

Wareham, B., and Basuki, W. (2017). Values and Entrepreneurial Intention of UK Graduates. British Undergraduate Conference, Bournemouth, 25-26 May 2017.

Basuki, W. (2017). Female Entrepreneurs and Growth Strategies. Women Entrepreneurship Conference Bangkok, Bangkok University, Thailand, 3-5 April 2017.

Basuki, W. (2015). Strategic Managerial Behaviour and Attributes of Female Entrepreneurs in Small and Medium-sized Enterprises in the UK. Women Entrepreneurship Conference Bangkok, Bangkok University, Thailand, 22-24 June 2015.

Basuki, W. and Bradley, N. (2014). Entrepreneurial Intentions of UK University Students: New Data. FBSE Conference, Southampton Solent University, 12th June 2014.

Basuki, W, Fakoussa, R. and Bradley, N. (2012). 'Entrepreneurial Intentions of UK University Students'. Paper was presented at the ESU Conference on Entrepreneurship 2012, University of Southern Denmark, Kolding, Denmark, 20 - 24 August 2012.

Basuki, W, Fakoussa, R. and Bradley, N. (2011). 'Entrepreneurship Intention among students'. Paper was presented at the RENTXXV conference, Bodo, Norway, 16 -18 November 2011.

Almpanis T., Patrick, S., McLellan, R., Dinsmore, C., Faustino, A. and Basuki, W., 2010. 'Proposing a Framework for Blended and Flexible Course Design'. In: Kinshuk et al., eds. 'Cognition and Exploratory Learning in Digital Age': 7th International Conference, CELDA2010, Timisoara, Romania, October 15 - 17, 2010. Organised by IADIS International Association for the Development of the Information Society. Conference Proceedings, pp. 263 – 267.

Patrick, S., McLellan, R., Dinsmore, C., Faustino, A., Almpanis, T and Basuki, W., 2010. HEA/BMAF Project – ‘Working with E-Champions to Enhance Flexible Learning’. CAMEL event, Faculty of Business Sport and Enterprise Southampton Solent University, 10th June 2010.

Basuki, W. and Watkins, D. (2009). 'Commercial Loan Officers’ Perceptions of Female Entrepreneurs’ Strategies'. Paper was presented at the ESU Conference on Entrepreneurship 2009, University of Sannio Benevento, Italy, 8 - 13 September 2009.

Watkins, D. and Basuki, W. (2008). 'History and Herstory of the Entrepreneurship Literature: Bibliometrics of Gender in Focus and Production'. Paper was presented at the Academy of Management Annual Meeting, Anaheim, CA, August 2008.

Basuki, W. and Watkins, D. (2006). 'Evolution of the Field of Entrepreneurship: Gender in Production and Focus'. Paper was presented at The Enterprise Development Growth and Expansion (EDGE) Conference, Singapore Management University, Singapore, 3 – 5 July 2006.

Basuki, W., Hyder, L. and Bradley, N.K. (2005). 'Entrepreneurship Education: The Added Value of Consultancy Projects.' Paper was presented at The European Summer University of Entrepreneurship, Paris Dauphine University, Paris, 15 – 22 September 2005.

Basuki, W. and Watkins, D. (2005). 'Gender and Strategic Choice in Entrepreneurial Ventures'. Paper was presented at The Enterprise Development Growth and Expansion (EDGE) Conference, Singapore Management University, Singapore, 11 – 13 July 2005.

Basuki, W., Bradley, N. and Brown, S. (2004). 'A Business Incubation Model Following Higher Education Courses'. Paper was presented at The Fourth European Summer University, Paris Dauphine University, Paris, 24 September – 1 October 2004.

Basuki, W. (2003). 'Studying Strategic Attributes of Entrepreneurs in Small Medium-Sized Enterprises'. Paper was presented at The Third European Summer University, Paris Dauphine University, Paris, 26 June – 3 July 2003.

Academic magazines

McLellan, R., Patrick, S., Dinsmore, C., Faustino, A., Almpanis, T., and Basuki, W. (2011). Working with E-Champions to Enhance Flexible Learning. Solent Dialoque, vol 1, pp. 33-39.

McLellan, R., Patrick, S., Dinsmore, C., Faustino, A., Almpanis, T., and Basuki, W. (2011). Working with E-Champions to Enhance Flexible Learning. BMAF Magazine, issue 10, pp. 6-9.

Reports

Henderson, S., Basuki, W., Shah, Z., and Nichols, E. (2015). Evaluation on a European Commission funded project: Building European Environment and Maritime Skills. This evaluation project and the project itself were funded by European Commission through INTERREG Programme France (Channel) – England, Priority 2: Build partnerships for cross-border economic development and centers of excellence.

McLellan, R., Patrick, S., Dinsmore, C., Faustino, A., Almpanis, T., and Basuki, W. (2011). Working with E-Champions to Enhance Flexible Learning. Project funded by Higher Education Academy.

Watkins, D., Basuki, B., Bernard, R., Bradley, N., Dabic, M., Dou, J., Houbrechts, G., Marinova, B., Perez, J., Terrasse, C., and Tsakirakis, A. (2009). How Higher Education Institutions in Europe Deal with the Quality Assurance of their Entrepreneurship Programmes. Case studies funded by the European Commission.

The challenges of female entrepreneurs to grow their business. A comparison study between the UK and Sweden.

A Guide to Entrepreneurship Literature Reviews, published by Edward Elgar, Publishing in 2027. Book editors: Hans Landström, Lund U., Sweden, Whysnianti Basuki, Southampton Solent University, UK, Alain Fayolle, IDRAC Business School, France, Kim Klyver, University of Southern Denmark, Denmark, and Francisco Liñán, University of Seville, Spain. For more information, please visit the ESU website.

Taught courses

BSc (Hons) Business Management

Develop the skills, confidence and real-world experience you’ll need to succeed in the world of business or excel as an entrepreneur with our top-ranked, CMI-accredited Business Management degree.

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BSc (Hons) Business Management with Entrepreneurship

This dynamic course develops your strategies, skills, and visionary mindset, preparing you for a successful career as an entrepreneur.

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BSc (Hons) Business Management with Digital Innovation

Gain the practice-led skills and industry insights needed for a successful career in business, with a strong focus on digital enterprise and innovation.

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BSc (Hons) International Business Management

Succeed, excel and prosper in the global marketplace with modern management skills. This accredited CMI degree is delivered by our award-winning Solent Business school.

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BSc (Hons) Business Management with Marketing

Flourish in a business career and gain the strategic management and creative marketing skills to become a successful future leader on this CMI accredited course.

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BSc (Hons) Business Management with Finance

Become a business innovator and gain financial expertise. With Solent awarded Outstanding Higher Education Provider of the year, this CMI accredited degree prepares you for rewarding career.

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BSc (Hons) Cyber Security

Want to protect the world from hackers, viruses and cyber-attacks? This practice-led degree combines networking, ethical hacking and threat analysis with hands-on labs and industry-aligned learning.

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MBA Global Master of Business Administration (Financial Management)

Advance your career by gaining strategic financial insight, global business acumen, and leadership skills to prepare for senior financial management roles.

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MBA Global Master of Business Administration

Add value to your organisation with a graduate MBA from Solent. Develop a deeper understanding of business and the challenges facing today's global economy.

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