Solid links with the industry at a local, regional and national level give you access to a well-respected weekly guest lecture programme, where leading industry professionals visit the university to talk about various areas of current industry practice.
We also hold regular trips to agencies, and a number of units benefit from live client briefs and industry partners working with the students on projects and assessments.
And our annual Meet the Professionals event gives you the opportunity to chat face-to-face with former graduates who have established successful careers in the industry and come back to share their experience with current students.
The course is accredited by the Chartered Institute of Marketing (CIM). The curriculum is closely aligned to the CIM and provides two exemptions for the CIM Certificate in Professional Marketing, as well as one exemption for the Diploma in Professional Marketing, reducing the additional examinations you will need to take to obtain a CIM qualification while you study.
IDM Certificate in Direct and Digital Marketing (Cert DDM)
Based on the syllabus provided by the Institute of Direct Marketing (IDM), your Direct and Digital Marketing unit has been approved and endorsed by the IDM. This unit gives you direct access to contemporary industry collateral and the opportunity to gain the IDM professional certificate, an industry-recognised professional qualification you can gain while studying at university.
You can also obtain the Target Group Index (TGI) certification run by Kantar Media and the APM Professional qualification in project management.