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About the course

Offering the ideal blend of marketing fundamentals and specialists modules in advertising, this innovative professionally-focused course is the ideal introduction to these dynamic, creative and challenging industries. From account management, media planning and the creative team, to analytics and strategy, the course provides a rounded programme – ideal for developing your understanding of the industry and identifying the career that’s right for you.

With extensive links with the business community, marketing groups and industry associations, the degree course offers plenty of chances to build your professional network and real-world experience – as well as ensuring the course content is up to date with the modern marketing environment and current best practice.

The course has a strong focus on developing skills and work-related opportunities to enhance your CV, with everything from live client briefs and real-world projects to visits to leading agencies in places like Bristol and London. See your learning put into practice and chat to industry professionals about your careers. Attend guest lectures by industry experts. Take part in networking opportunities such as the annual Meet the Professionals event, vital for your successful future career.

You will also have the exciting opportunity to take part in international student events, such as the pan-European Intensive Project advertising initiative, or International Marketing Week – a fantastic opportunity, travelling to a European partner university to work on a live project with multinational organisations such as Mercedes-Benz.

Solent University is the only UK university to be part of the International Marketing Network and the Intensive Project network, giving you a unique opportunity to broaden your experience and enhance your skills.

As well as such practical experience, you will have the option to undertake additional professional qualifications such as the Chartered Institute of Marketing (CIM) Certificate, the Institute of Data and Marketing (IDM) Certificate, Target Group Index (TGI) certification and the Adobe Creative Suite certification.

Plus for those interested in setting up their own business, you can learn essential freelancing and entrepreneurial skills – perfect for today’s quickly changing job market. 

If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years.
Placement year
This course offers additional qualifications for you to obtain with your degree.
Additional qualification
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year.
Top-up option

Students learn from a team with a broad range of academic and industry experience.

What does this course lead to?

With strong demand for talented professionals, a career in marketing and advertising is a rewarding and smart choice. And the industry offers an exceptionally diverse range of career options, with examples including:

  • Account management/planning
  • Creative advertising
  • Brand management
  • Strategic marketing
  • Media planning
  • Research and analytics
  • Social media
  • Digital marketing
  • Marketing management
  • Campaign management

Who is this course for?

Open to students from a range of academic backgrounds, the course is for you if you are passionate about advertising and creative concepts, and aspire to a career in marketing, advertising, business, PR, customer insight, marketing strategy and analytics.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2020/21 academic year are:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £13,260 per year
UK, EU and Channel Island placement year fees: £1,385
International placement year fees: £1,800

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

Optional costs:

CIM: Students looking to gain a module award towards the CIM Certificate in Professional Marketing will have additional CIM costs (annual student membership fees and exam fees), which are also subject to change and are payable directly to the CIM.

IDM certification: £120 (2019 exam fee) partially offset by access to bursary grant funding.

Trips, agency visits and international travel may have additional costs.

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

96 - 112 UCAS tariff points from A-levels or equivalent

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into year two or three may be considered for this course.
  • Alternative entry to the course is available through the Foundation Year in Journalism, Advertising and Marketing.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about the UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time  3 years  Apply 
Placement year  4 years  Apply 

Journalism, Advertising and Marketing Foundation Year route:

Mode of study
Full-time  4 years  Apply 
Placement year  5 years  Apply 
Top-up route:

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us

How to apply

What you'll study

Year one

Core modules
  • Marketing Principles
  • Creative Digital Technology
  • Business Enterprise
  • Consumer Behaviour
  • Digital Future
  • Marketing Information and Customer Insight

Year two

Core modules
  • Advertising Account Management and Planning
  • Integrated Marketing Communications
  • The Creative Team
  • Academic and Marketing Research
  • Employability and Work Placement Skills


  • Digital Marketing
  • Customer Experience

Please note: Not all optional modules are guaranteed to run each year.

Year three

Core modules
  • Final Major Project
  • Agency Simulation
  • Direct and Digital Marketing
  • Strategic Marketing


  • International Marketing
  • Arts and NFP Marketing
  • Services Marketing
  • Creative Business Start-up

Please note: Not all optional modules are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Kristian Low academic profile Kristian Low Head of Subject View profile
Viara Breakwell academic profile Viara Breakwell Course Leader View profile
Sally Holland academic profile Sally Holland Senior Lecturer View profile
Laura Campbell academic profile Laura Campbell Senior Lecturer View profile
Graeme Smith academic profile Graeme Smith Senior Lecturer View profile
Lynsey Watt academic profile Lynsey Watt Senior Lecturer View profile
Paul Ansell academic profile Paul Ansell Senior Lecturer View profile
Irma Gineikiene academic profile Irma Gineikiene Senior Lecturer View profile
Dr Jessie Qun Ren academic profile Jessie Qun Ren Senior Lecturer View profile
Michael Head academic profile Michael Head Senior Lecturer View profile
Paul Summers academic profile Paul Summers Senior Lecturer View profile
Nauman Ali academic profile Nauman Ali Lecturer View profile
Rob Dalton academic profile Rob Dalton Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


As a Solent student you’ll have access to a range of facilities, including computer resource centres, bookable study spaces and extensive physical and online media resources at our Mountbatten Library, open 24 hours a day at peak periods.

You will also benefit from the use of dedicated Mac suites, along with professional grade software such as the Adobe Creative Cloud suite and MarkStrat marketing simulation software.

You’ll also be able to benefit from our academic support and career development services, as well as our brand-new on-campus gym and sports complex.

Students will be able to attend Solent's weekly guest lecture series and annual meet the professionals event.

Your future

With the professional qualifications, skills and knowledge that employers are looking for, you’ll have a wide variety of options open to you when you graduate. You could choose to work in a large multinational company or lead a marketing department in a smaller organisation. You’ll also have the business acumen to start your own marketing business. Suitable roles for graduates include:

  • Marketing management
  • Advertising account executive
  • Market research
  • Internet marketing
  • Marketing communications
  • Marketing analyst
  • Product and brand management
  • Direct marketing
  • Public relations
  • Account management
  • Digital and social media
  • Business development
  • Sales
  • Campaign/category management
  • Conference and events management
  • Digital marketing
  • Analytics and CRM.
  • I developed many skills during my degree, these include analytical thinking, strategic planning and developing concepts. This helped me to run a marketing consultancy throughout my final year

    Willian Tebbutt - Online Marketing Lead at Engineius (Graduated 2018)

Industry links

The course team has strong links with industry at a local, regional and national level, leading to a weekly guest lecture programme where leading industry professionals visit Solent to talk to students about current industry practice.

We also hold regular trips to agencies, and a number of modules benefit from live client briefs and industry partners working with you on projects and assessments. While our annual Meet the Professionals event gives you the opportunity to chat face-to-face with Solent graduates whose successful careers in the industry provide an invaluable glimpse into marketing and advertising practice.


The course is accredited by the Chartered Institute of Marketing (CIM). The curriculum is closely aligned to the CIM and provides the benefit of two exemptions for the CIM Certificate in Professional Marketing and one exemption for the Diploma in Professional Marketing. These allow the student to take the minimum of additional examinations to obtain a CIM qualification while they study.

IDM Certificate in Direct and Digital Marketing (Cert DDM)

Based on the syllabus provided by the Institute of Direct Marketing (IDM), your Direct and Digital Marketing unit has been approved and endorsed by the IDM.  This unit gives you direct access to contemporary industry collateral and the opportunity to gain the IDM professional certificate.

The Institute of Data and Marketing (IDM) powers the learning offering of the Data & Marketing Association. The Certificate is designed to give you the opportunity to gain an industry recognised professional qualification whilst at university. Providing you with the key knowledge that will help you hit the ground running in your first marketing job and give you a head-start on your professional learning journey.

You can also obtain the Target Group Index (TGI) certification run by Kantar Media.


Work experience is an essential part of the degree and is assessed at year two (level 5) and year three (level 6) of the programme. Students are expected to source their own work placements, with support and guidance from the course team and the University’s careers service, Solent Futures. The minimum requirement varies, but is not less than 1 week's work experience per academic year.

During the course you will also have the option to carry out a work placement year, offering you the opportunity to gain valuable work experience before going on to your final year of study.

As part of the Employability and Work Placement Skills at the end of the second year (L5), students must complete two separate two-week work experience placements during the summer break between year two (L5) and year three (L6). Support is provided by the unit leader and Solent Futures.

Students are able to participate in industry practice during the course. This can be either in external organisations such as suitable media, communications, media or press offices, or based within the University’s Solent Press or Solent Creatives agencies.

Graduate stories

Jack's story

Jack Galloway - Driving Digital Transformation – Adobe

The course gave me a great overview into both marketing and advertising through a range of diverse modules. Through a variety of solo and team projects, they pushed us all as students to teach ourselves how to learn, and how to work backwards from the end goal to achieve the assignment or project.

Having studied marketing and rising from a foundation year- to a 1st class BA honours degree in four years was challenging, but the continuous support from the course leader and the other tutors gave reassurance to the task ahead and kept me on the straight and narrow, not missing one deadline.

Since leaving Uni, the marketing and advertising degree helped my CV stand out amongst others due to its broad coverage, securing an interview at Adobe on their Graduate scheme. After an 11 hour assessment day I became one of only 4 UK candidates to be selected to become a Sales Development Representative for the UK market

Further study

Enhance your career prospects by continuing your study at Solent.

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