The course team has strong links with industry at a local, regional and national level, leading to a weekly guest lecture programme where leading industry professionals visit Solent to talk to students about current industry practice.
We also hold regular trips to agencies, and a number of modules benefit from live client briefs and industry partners working with you on projects and assessments. While our annual Meet the Professionals event gives you the opportunity to chat face-to-face with Solent graduates whose successful careers in the industry provide an invaluable glimpse into marketing and advertising practice.
The course is accredited by the Chartered Institute of Marketing (CIM). The curriculum is closely aligned to the CIM and provides the benefit of two exemptions for the CIM Certificate in Professional Marketing and one exemption for the Diploma in Professional Marketing. These allow the student to take the minimum of additional examinations to obtain a CIM qualification while they study.
IDM Certificate in Direct and Digital Marketing (Cert DDM)
Based on the syllabus provided by the Institute of Direct Marketing (IDM), your Direct and Digital Marketing unit has been approved and endorsed by the IDM. This unit gives you direct access to contemporary industry collateral and the opportunity to gain the IDM professional certificate.
The Institute of Data and Marketing (IDM) powers the learning offering of the Data & Marketing Association. The Certificate is designed to give you the opportunity to gain an industry recognised professional qualification whilst at university. Providing you with the key knowledge that will help you hit the ground running in your first marketing job and give you a head-start on your professional learning journey.
You can also obtain the Target Group Index (TGI) certification run by Kantar Media.