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About the course

Public relations and communications delivers a fascinating career in a fast-growing and exciting field. From government to business to charities to celebrity superstars, this £14.9 billion industry offers careers in every aspect of modern life and business.

Our publicity study courses ranked 8th out of 17 other UK institutions for student satisfaction (NSS 2019).

At Solent, you will develop the communications skills essential for a career in modern business, plus essential practical skills and experience to stand out from the crowd at interview – working on PR campaigns for real-world clients and learning key communication skills on this dynamic modern degree.

You will explore the modern PR and comms industry, build an in-depth knowledge and critical understanding of public relations practice, get to grips with the digital platforms and multimedia channels that define modern PR, and apply your skills and knowledge through live client briefs from the very start of your degree.

As well as learning all about the latest ideas, techniques and processes in the business, you will have the chance to work with multimedia hardware and software - learning how to produce audio packages or viral videos, and how to use the Adobe Creative Cloud Suite.

Putting your learning into practice is an essential part of this professionally-focused degree, with a minimum of four weeks experience built into the course at the end of the second year (level 5). And on completing the course, you may be eligible for professional registration as an associate of the Chartered Institute of Marketing or the Institute of Direct and Digital Marketing – as well as having the option of accreditation in the APM Project Fundamentals Qualification (PFQ).

This course offers additional qualifications for you to obtain with your degree.
Additional qualification
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
This course has been accredited by a professional body.
Professional accreditation
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year.
Top-up option

Students learn from a team with a variety of industry backgrounds and research interests, and considerable teaching experience.

What does this course lead to?

Public relations is one of the key strengths for any organisation working in any business sector in the UK or worldwide, with an extraordinarily diverse range of career options available.

Who is this course for?

Solent’s PR and Communications Management course is ideally suited to students who are interested in a career at the heart of modern business, enterprise and management. You should have a keen interest in writing, digital media and creative work, and may come from a background in business, media, English, psychology or sociology, or subjects related to these areas.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2020/21 academic year are:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £13,260 per year

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

Compulsory costs

  • Printing one hard copy of Final Major Project: approx. £10

Optional costs

  • Project Fundamentals qualification £156 (non-member) or £136 (member)
  • Institute of Direct and Digital Marketing certificate: approx. £120
  • CIPR membership £34 per year

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

96 - 112 UCAS tariff points from A-levels or equivalent

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Alternative entry to this course is available through the Foundation Year in Journalism, Advertising and Marketing.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time 3 years Apply

Foundation Year in Journalism, Advertising and Marketing route:

Mode of study
Full-time 4 years Apply
Top-up route:

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us

What you'll study

Year one

Core modules
  • Introduction to Public Relations 
  • Marketing Principles (CIM) 
  • Creative Digital Technology
  • Communications Management in Organisations
  • Consumer Behaviour
  • PR in the Community Project

Year two

Core modules
  • PR and Communications in a Digital World
  • Employability and Work Placement Skills
  • Corporate Communications Management 
  • Integrated Marketing Communications (CIM)
  • Digital PR: Internet and Social Media
  • Academic and Marketing Research Skills

Year three

Core modules
  • Final Major Project
  • Project Management
  • Ethics, Issues and Crisis Management
  • PR Strategy and Campaign Management


  • International Marketing
  • Direct and Digital Marketing

Please note: Not all optional modules are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Kristian Low academic profile Kristian Low Head of Subject View profile
Sally Holland academic profile Sally Holland Course Leader View profile
Dr Mark Farwell academic profile Mark Farwell Senior Lecturer View profile
Lynsey Watt academic profile Lynsey Watt Senior Lecturer View profile
Viara Breakwell academic profile Viara Breakwell Senior Lecturer View profile
Paul Ansell academic profile Paul Ansell Senior Lecturer View profile
Graeme Smith academic profile Graeme Smith Senior Lecturer View profile
Rob Dalton academic profile Rob Dalton Lecturer View profile
Irma Gineikiene academic profile Irma Gineikiene Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


You will have access to our modern creative suites, featuring Apple Mac computers with the latest Adobe Creative Cloud Suite and other software. You can also access our dedicated radio production suites, as well as professional-grade film and photography equipment through our media store, including Canon XC15 cameras, lighting equipment and more.

Students may be eligible for professional registration at associate grade with either the Chartered Institute of Marketing or the Institute of Direct and Digital Marketing, and have the chance to take an optional accreditation in the APM Project Fundamentals Qualification (PFQ).

Your future

Public relations is, quite simply, one of the key skills required by any organisation working in any business sector in the UK or indeed the world.

Example roles include: Public Relations Executive, PR Account Manager, Social Media Management, Crisis Management, Media Relations, Investor relations, Event Planning and Management, Internal Communications, Copywriting, Business to Business PR, Strategic Communications Management, Public Affairs / Lobbying, Corporate Social Responsibility, Digital Marketing Executive/Officer, Digital Marketing Account Manager, Digital Marketing Analyst, Digital Marketing Campaign Manager, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive

In the UK, you could choose to work in: banking, beauty, celebrity and entertainment, construction, education, fashion, financial services, government, healthcare, IT and technology, logistics, manufacturing, retail and wholesale services, sport and travel.

  • I loved PR at Solent because of the focus on industry placement. My experiences spurred me to do what I’m doing now.

    Livi Wilkes, graduated 2016. Britain’s Best PR Student Blogger 2015.

  • Come to Solent because the lecturers care, they genuinely care, you’re their top priority.

    Matthew Mackinnon, graduated 2018.

  • Students here produced some outstanding work, some of it of a professional standard that I would have paid for as a client, which I think is the true test of employability skills.

    External Examiner on PR students

  • I love this course and the lecturers offer a lot of support. The facilities are great.

    Mihaela Cosac, Graduate

  • Having lecturers who are professionals in the industry helps prepare you for the real world of PR.

    Paige Hiley, Student

  • This course is for you if you love working with people and want to work in a profession where there are always exciting new projects.

    Laura Bradley, graduated 2017

Industry links

The course team have links with many employers in industry, some of whom provide live briefs and/or guest lectures for our students. Over the last year, these have included:

  • The New Forest Outdoor Centre
  • National Air Traffic Service (NATS)
  • The Carswell Gould agency
  • The Five by Five agency
  • Naomi House
  • Simon Says
  • YCN


Students are encouraged to undertake work experience at the end of level 4, in the summer break, and before level 5 begins. Help to find placements is available from the level leader and from Solent Futures, which offers access to the latest job opportunities and provides a wide range of resources designed to help you get and stay employed.

At the end of level 5, students must complete two, two-week work experience placements, to be undertaken during the summer break between level 5 and level 6. Support is provided by the unit leader and by Solent Futures.

Graduate stories

Thomas's story

Thomas Carr - Marketing Executive at Standard Brands

What is your favourite memory of your time at university?
The whole experience is something I will never forget, the friends I made and the lifestyle I led. If I had to pick one memory, it would be when our lecturer brought in a hostage negotiator! It was an incredibly interesting lesson and it taught us the value and importance of tailoring communication to the situation.

What do you do now and what does your job involve?
I work in the marketing department at Standard Brands (UK) Ltd. I'm involved in tactical planning, scheduling, execution and delivery through multiple media channels across global markets. I'm proud that I took a major role in implementing a new social media strategy for the business, enlisting a new agency to produce engaging social media content across the UK, Ireland and USA.

How did you change as a person during your time at Solent?
I gained a better understanding of the world, I went from a fairly sheltered life to, in a small way, being on my own (although my family were never far away). It taught me to fend for myself and ultimately aided me in evolving into the man I am today.

What advice would you give to someone thinking of studying at Solent?
I would say go for it, it's a great university filled with great lecturers! My sister followed my footsteps and studied at Solent.

Further study

Enhance your career prospects by continuing your study at Solent.

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