Kathryn has over 15 years’ experience in account planning at leading creative agencies including Dare, DLKW and Karmarama. During this time she has worked on campaigns for big brands like Halifax, Morrisons, BBC, Plusnet, Flybe and Thatchers cider.
She still works full time as Associate Director of Strategy at McCann Bristol working across a broad portfolio of clients.
Kathryn has taught account management and planning and agency simulation on the advertising and marketing courses at Solent since 2011. She has experience as a dissertation tutor and has mentored many junior staff in industry.
Gender and diversity in the advertising workplace
Links between advertising industry and academia
Gold IPA Effectiveness Award Winner
Charles Channon Prize for New Learning – IPA Effectiveness Awards
Euro Effie Finalists
IPA Woman of Tomorrow
WACL Future Leaders Prize
Kathryn is currently working on a journal article for Advertising and Society Quarterly. Her awards case studies for Halifax and Small Luxury Hotels are featured on WARC. She has also had articles, interviews and think pieces in Campaign and Marketing Week.
Article for Advertising and Society Quarterly
UK Effie Case Study