Can Britbox beat Netflix? It will need to adapt to changing viewing habits

Dr Garfield Benjamin discusses the new streaming service, Britbox - a joint venture between the BBC and ITV - and the impact it will have on other streaming services, such as Netflix.

The BBC and ITV recently announced a new joint venture to create a streaming service that they have called “Britbox”. The focus for Britbox will be to sell British television programmes, old and new, to the UK public, for a subscription of around £5 per month.

BBC director-general, Tony Hall said: “Research with the British public shows that there is a real appetite for a new British streaming service – in addition to their current subscriptions.” ITV boss Carolyn McCall said 43% of British homes with internet connections had indicated they were interested in receiving the service.

Read Dr Garfield Benjamin's article in full on The Conversation