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Thursday 26 February 2015

Harry Potter's Bellatrix Lestrange 'no trix' policy

Presented with one of ten notorious ‘baddies’ each team were set the task of identifying core values and unique selling points of their characters to provide the foundation for a campaign strategy.

The students provided candidates with a visual identity, complete with a suitable logo and slogan that would be relevant to the electorate of Southampton. They developed a set of core messages and a promotional strategy with a trio of publicity tactics to be used ahead of a launch as well as the launch itself.

The characters allocated were The Wicked Witch of the West, Gordon Gekko, Darth Vader, The Joker, Cruella DeVil, Lex Luthor, Lady Macbeth, Bellatrix Lestrange, Magneto and Nurse Ratched.

Students worked with the attributes of a character to develop their strategy. For example Sam Bullock and Jeanine Davidsen who worked on team Darth Vader said: ‘Darth Vader created the ‘Death Star’ so we took the approach that he was constantly building and developing technologies. We related this to developments in Southampton.”

The winning candidate was Bellatrix Lestrange who promised a ‘no trix’ policy.


Team Bellatrix explained: “We went for a ‘revolution’ idea in the style of Russell Brand and used crosses in our theme …. crossing out things we didn’t want such as the existing politicians.

“The whole process has made us think about what goes on behind the scenes in the build-up to the General Election. We will definitely be looking more closely at policies before adding our own ‘cross’ on polling day.”

The project was written and delivered by Cork Institute of Technology lecturers, Dr. Emmett Coffey, Frank O’Donovan and Gwen Lettis, who specialise in public relations, marketing and publicity design. Nick Long, programme group leader for Visual Communication and Visual Arts said: ‘We have a number of Erasmus CIT students studying on our design courses, and it was great to have their lecturers over to Southampton Solent University to deliver this innovative project”