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Sunday 4 January 2015

Third year advertising students tackle challenges with Spanish colleges

A group from Southampton Solent University took part in a joint creative exercise with a group of Miami Ad School (Madrid) students last month.

Seven third year advertising students and a handful of senior staff from our advertising and communications programmes went on the trip, which saw them tackling creative challenges in partnership with their Spanish colleagues.

The students worked in groups made up of both Spanish and English students

The students worked well together in mixed teams, coming up with creative concepts to meet a YCN (formerly known as Young Creative Network) brief, which they then had to present on the last day of the visit. The brief asked the students to come up with an advertising campaign to promote Grandparents’ Day – a little known holiday that the client, Interflora, hoped could boost flower sales in the UK.

Working on live brief like this is all in a day’s work for creative students here at Southampton Solent University, as live briefs and freelance work from our in house creative agency, Solent Creatives, are integrated into many of our courses.

Two members of Southampton Solent staff shared teaching responsibilities for the day with Vicente Navarro, a tutor from our host institution. All three of were struck by the similarities of the outlook and approach expressed.

All those who made the trip were highly impressed with the creativity of the students at Miami Ad School, as well as the standards of teaching and the work produced.

In the future, Southampton Solent University and the Miami Ad School (Madrid) will be taking greater advantage of the similarities in their curriculum. This will pave the way for more students studying art direction, copywriting and digital design in Madrid to then come and pursue further study here in Southampton.

To find out more about studying advertising here at Southampton Solent University, please visit our advertising course page.