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Professor Jillian Farquhar PhD, AM


Faculty of Business, Law and Digital Technologies


Jillian supervises students taking a higher research degree in marketing and topics related to consumption and strategy. She leads workshops on research methods and areas related to research degree development and research for publication.

Jillian has worked in the university sector for over 20 years, holding positions in research management and development. She has supervised numerous research students to successful completions, and examined extensively both in the UK and internationally. She has published over 45 academic peer reviewed publications, held the editorship of the well-ranked International Journal of Bank Marketing, and peer reviews journal submissions for high quality marketing journals.

She has long been associated with the marketing of financial services, having co-authored a major textbook in the area and has consulted for building societies, insurance companies and other financial institutions, delivering key note lectures at professional events.

She is also a research fellow at the Gordon Institute of Business Science, University of Pretoria, South Africa and senior associate of the Centre for Risk, Banking and Financial Services, University of Nottingham.

Further information


Jillian's current projects include: students as vulnerable consumers of financial services.

Recent publications

Van Tonder, E., Saunders, S. & Farquhar, J. (2020), “Explicating the resource integration process during self-service socialization: conceptual framework and research propositions”, Journal of Business Research,

Farquhar, J., Michels, N. and Robson, J. (2020), “Triangulation in Qualitative Case Study Research: Widening the Scope”, Industrial Marketing Management,

Wang, W-H. & Farquhar, J. (2018) "Co-branded services: perceived benefits and involvement of co-branded credit cards", International Journal of Bank Marketing, 36, 5, 969-987. Highly commended Emerald literati

Robson, J., Farquhar, J & Hindle, C. (2018) “Working up a debt: students as vulnerable consumers”, Journal of Marketing in Higher Education 27:2, 274-289.

Farquhar, JD and Robson, J. (2016) 'Selective Demarketing: When Customers Destroy Value', Marketing Theory DOI 10.1177/14705931166 79872

Deigh, L, Farquhar, J, Palazzo, M. and Siano, A. (2016), 'Corporate Community Relations: A sub-Saharan bank perspective', Qualitative Marketing Research: An International Journal, 19 2, 225 – 240


Jillian's awards include the Academy of Marketing Research Award 2008; and Erasmus Visiting Professor, University of Salerno 2013.

Work in progress

Jillian is currently working on: trust repair in financial services, strategic branding using stakeholder theory, corporate social responsibility in developing countries, and case study research methods.