How did university prepare you for your career?
University prepares you in a way you will probably never know. New academic skills, life lessons and opportunities for personal development are some of the key points.
Tell us a little about your career story so far.
Prior to leaving university I had lined up a group marketing manager’s role at a large recruitment and training group in the logistics and transport sector. After four months in the role, I started to think about what life could be like running my own business.
I pitched an idea to my then boss, which was that I could do the current role on a freelance basis - he accepted the offer and ThinkEngine was born!
After spending my first couple of days coldcalling prospects, I found opportunities coming along which then allowed me to grow my digital marketing business. Since that day, the business has gone from strength to strength, working with a fantastic range of clients from a wide range of industry sectors.
What tips would you give to someone wanting a career in your industry?
Do what you say, and say what you do – you will quickly gain the respect of your clients and build long-term business relationships.
University prepares you in a way you will probably never know: new academic skills, life lessons and opportunities for personal development
No one knows everything, so there is no harm in asking for help. No entrepreneur built a business without experts in their respective business fields supporting them.
Make yourself different – have a unique selling point. Why should a prospective client come to you over the thousands of other options in your market?
Learn from your mistakes – everyone in business will make a mistake at some point. Taking the time to sit back and understand what you could have done differently next time will be a great lesson, and will make you more insightful moving forward.
Find out more about business at Solent