Tuesday 28 July 2015
10 years of university status
The celebrations for the University’s tenth anniversary kicked off on 9 July with the first of the series of professorial lectures.
Given by Professor Steven Henderson, the lecture entitled ‘Hunting the Snark and other strategy myths’, compared the adventure to find a mythical beast in the nonsense poem by Lewis Carrol to strategic management theory.
The lecture explored how the bellman and his strange crew in the poem behaved much as those engaged in corporate activities, and how those same issues appeared when business strategy is applied, often with remarkably similar successes and mishaps.
The lecture also reflect on how the bellman in the poem created strategies to overcome problems, though rational, replicative and social network process strategies, or simply just muddled through.
As modern corporate strategists also appreciate, the limitations and strengths of each approach become apparent swiftly. Professor Henderson drew upon the poem to demonstrate this point using research he and his doctoral students had carried out into many aspects of the strategic imagination.
Talking about the lecture Professor Henderson said:
“It was an honour to start the tenth anniversary celebrations with my professorial lecture and it was a great pleasure for me to explain my work to colleagues, friends and others with curiosity about my subject.
“This evening marks a successful relaunch of our professorial lectures, and I am now looking forward to hearing fellow academics throughout the rest of the series. As a failed bass player I am particularly intrigued by the September lecture.”
Professorial lectures offer the chance for staff, students and the general public to hear from a range of high-profile professors who present an interesting and accessible insight into the contribution of work they have done in their field.
The next lecture in the professorial series will be ‘The Fender bass… it changed everything’ given by Professor Pete Wilson. Register to attend this event.