Israr has worked in a variety of industries ranging from drinks, fashion, charities, cars and international properties. She worked for the Chamber of Commerce where she undertook projects that helped SMEs develop strategies for new products, marketing the companies, improving processes and sales. She has also ran her own small business providing freelance consultancy to international property developers.
Israr started teaching professional marketing managers the CIM qualifications on a part-time basis, then briefly taught evening courses to professionals at Eastleigh College and Sparsholt College before starting with Solent University as a project manager on a number of strategic development projects in the fashion school. She is course leader for BA (Hons) Fashion Management with Marketing.
Follow the link below to find out more about Israr's research interests.
Israr has developed key relationships with industry specialists that are now partners of the BA (Hons) Fashion Management with Marketing. Her interest is focussed on making students more employable when they graduate, thus the course contains many aspects of industry that enhances the student’s knowledge about commercial performance.
Research interest include:
- Inclusive pedagogy.
- Pedagogy with industry focus.
- Fashion luxury branding.
- Consumer behaviour.