Israr is from a professional marketing background and has a chartered marketer status. She graduated with a masters degree in strategic marketing management at Kingston University, gained a PGCEHE and is about to embark on a Phd related to pedagogy and commerciality.
Israr has worked in a variety of industries ranging from drinks, fashion, charities, cars and international properties. She worked for the Chamber of Commerce where she undertook projects that helped SME’s develop strategies for new products, marketing the companies, improving processes and sales. She has also ran her own small business providing freelance consultancy to international property developers.
Israr started teaching professional marketing managers the CIM qualifications on a part-time basis, then briefly taught evening courses to professionals at Eastleigh College and Sparshalt College before starting with Southampton Solent University as a project manager on a number of strategic development projects in the fashion school. She is now in her 4th year as a course leader for BA (Hons) Fashion Management with Marketing.
Israr has developed key relationships with industry specialists that are now partners of the BA (Hons) Fashion Management with Marketing. Her interest is focussed on making students more employable when they graduate, thus the course contains many aspects of industry that enhances the student’s knowledge about commercial performance.
Research interest include:
- Inclusive pedagogy.
- Pedagogy with industry focus.
- Fashion luxury branding.
- Consumer behaviour.