Tsang, D., and Ren, Q., 2015. 'Viral Marketing and the New Competitive Advantage'. Journal of Organisational Studies and Innovation. page, 41-54,2(1) Winter.
Published outputs (books, chapters, etc)
Conference papers
Liu, C.-Y. G., Ren, Q. and Hardwick, P., 2012. 'Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry'. In: Academy of Marketing Conference 2012, 2-5 July 2012, School of Management, Southampton University, UK.
Ren, J.Q., and Hardwick, P., 2008. 'Revenue Model Innovation in the Chinese Online Game Market', In: Artur, L, et al, ed. 12th International MindTrek Conference: Entertainment and Media in the Ubiquitous Era, Oct 2008 Tampere, Finland. New York: Association for Computing Machinery, 44-48.
Tsang, D., and Ren, Q., 2006. 'Chinese Management and the Growth of Indigenous Online Game Firms in China.' 'Modernization, Modernity and Media in China' Conference, June 15-16, University of Westminster, UK.
Ren, Q and Yang, X., 2004. 'Analysis of the Development of Chinese Online Game Industry,'Europrix Scholars Conference, Nov 11-12, Tampere, Finland, which is available online at:http://www.mindtrek.org/sc/papers/.
Book chapter
Ren, Q., and Hardwick, P., 2010. 'Pricing model dynamics in the Chinese online game market', In: Regional Innovation Systems and Sustainable Development: Emerging Technologies. USA: IGI Global, 139-152.
Ren, Q., and Hardwick, P., 2010. 'Analysis of online game distribution in Internet Cafés in China,'In: Electronic globalized business and sustainable development through management. USA: IGI Global.
Journal Paper
Ren, Q., and Hardwick, P., 2009. 'Analysis of strategic alliance management – lessons from the failure of Korean and Japanese licensed games in China.' International Journal of Chinese Culture and Management, 2(1), 1-14. Inderscience Enterprises Ltd.
Ren, Q., and Hardwick, P., 2009. 'Analysis of the talent exodus in the Chinese online game labour market,' International Journal of Chinese Culture and Management, 2 (2), 179-190. Inderscience Enterprises Ltd.
Work in progress
Ren, Q., and Liu, G., Rong, K;, and H.P., 2015. 'Value-informed Pricing Strategy for Online Games with Accessory Selling'. Journal of Interactive Marketing (3* ABS Journal, according to the latest Association of Business Schools (ABS) list of journals 2015, seewww.dilipmutum.com/2015/02/updated-abs-ranking-of-marketing.html).
Paper status: accepted and under 6-month revision according to the reviewer comments given. All information was communicated via Email sent from the editor of Brian T Ratchford in May 15, 2015.
July 2014 to Present
Dr Ren is currently a full-time senior lecturer in marketing at Southampton Solent in the School of Communications and Marketing. Her teaching covers a variety of levels of marketing course and business course students, ranging from foundation level to master students.
September 2011 - July 2014
After gaining her PhD and before joining Southampton Solent University, Dr Ren worked at the Business School, University of West London as a part-time lecturer firstly and then as a full-time lecturer and course leader for foundation year in BA (Hons) Business Management and BA (Hons) Finance and Accounting. When working at UWL, she taught classes at all levels from foundation year to postgraduate students. The units she taught included consumer behaviour, principles of marketing, global business practice, and so on.
In addition, Dr Ren worked as a link tutor and on behalf of UWL, was in charge of supporting the collaborative partner institute (Cyprus Institute of Marketing) in its development of the marketing course, and was heavily involved in re-vamping the marketing curriculum in Cyprus, exam paper scrutiny and marking moderation. She regularly provided advice on the problems or issues that may emerge within the partnership and etc.
Jan 2006 - June 2006
Prior to starting her full-time PhD study in January 2007, she was appointed as a part-time lecturer in strategic management in the University of Reading in 2006.