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Jessie Qun Ren

Dr Jessie Qun Ren

Senior Lecturer

School of Business, Law and Communications

023 8201 6488 ext. 6488 Room no. SMY04

Biography

After gaining her PhD from the Business School, Bournemouth University in 2011 Dr Qun Ren joined Solent University as a senior lecturer in marketing.

Her research interests focus on how technology impacts on digital companies’ business models (such as business ecosystems and emerging industrial dynamics for 3D printing Industry) as well as marketing communications and social networking.

Dr Ren is a member of editor board for the Journal of Organisational Studies and Innovation (JOSI), an international open-access double blind peer reviewed journal, published quarterly in the online version as well as hard copy.

She was also invited to be the conference chair for MB Academy International Business Conference (held in London, July 3-5th, 2015).

Taught courses

Further information

  1. Industry experience

    Dr Ren has extensive experience of work within the financial industry. This section contains more information about Dr Ren's work history and any advantageous industry links she maintains.

    May 2005 to December 2005

    Dr Ren worked as a financial advisor for Sylkes Consulting Ltd based in Southampton. Her responsibilities included providing support to the financial planning consultant, advising clients on financial planning products from a specific product provider, or a specific selection of product providers (eg, Scottish Widows, Standard Life, Prudential, Norwich Union, Legal and General); helping clients make the most of money and investments and give advice on trusts, individual retirement, mortgages, savings and pensions.

  2. Recent publications

    Find out more about Dr Ren's recent publications. Publications can include articles in academic journals; book chapters or full books; creative projects; conference participation and multimedia works.

    Tsang, D., and Ren, Q., 2015. 'Viral Marketing and the New Competitive Advantage'. Journal of Organisational Studies and Innovation. page, 41-54,2(1) Winter. 

    Published outputs (books, chapters, etc)

    Conference papers

    Liu, C.-Y. G., Ren, Q. and Hardwick, P., 2012. 'Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry'. In: Academy of Marketing Conference 2012, 2-5 July 2012, School of Management, Southampton University, UK.

    Ren, J.Q., and Hardwick, P., 2008. 'Revenue Model Innovation in the Chinese Online Game Market', In: Artur, L, et al, ed. 12th International MindTrek Conference: Entertainment and Media in the Ubiquitous Era, Oct 2008 Tampere, Finland. New York: Association for Computing Machinery, 44-48.

    Tsang, D., and Ren, Q., 2006. 'Chinese Management and the Growth of Indigenous Online Game Firms in China.' 'Modernization, Modernity and Media in China' Conference, June 15-16, University of Westminster, UK.

    Ren, Q and Yang, X., 2004. 'Analysis of the Development of Chinese Online Game Industry,' Europrix Scholars Conference, Nov 11-12, Tampere, Finland, which is available online at:https://www.researchgate.net/publication/229017469_Analysis_of_the_Development_of_China_Online_Game_Industry.

    Book chapter

    Ren, Q., and Hardwick, P., 2010. 'Pricing model dynamics in the Chinese online game market', In: Regional Innovation Systems and Sustainable Development: Emerging Technologies. USA: IGI Global, 139-152.

    Ren, Q., and Hardwick, P., 2010. 'Analysis of online game distribution in Internet Cafés in China,'In: Electronic globalized business and sustainable development through management. USA: IGI Global.

    Journal Paper

    Ren, Q., and Hardwick, P., 2009. 'Analysis of strategic alliance management – lessons from the failure of Korean and Japanese licensed games in China.' International Journal of Chinese Culture and Management, 2(1), 1-14. Inderscience Enterprises Ltd.

    Ren, Q., and Hardwick, P., 2009. 'Analysis of the talent exodus in the Chinese online game labour market,' International Journal of Chinese Culture and Management, 2 (2), 179-190. Inderscience Enterprises Ltd.

    Work in progress

    Ren, Q., and Liu, G., Rong, K;, and H.P., 2015. 'Value-informed Pricing Strategy for Online Games with Accessory Selling'. Journal of Interactive Marketing (3* ABS Journal, according to the latest Association of Business Schools (ABS) list of journals 2015, seewww.dilipmutum.com/2015/02/updated-abs-ranking-of-marketing.html).

    Paper status: accepted and under 6-month revision according to the reviewer comments given. All information was communicated via Email sent from the editor of Brian T Ratchford in May 15, 2015.

  3. Research interests

    Dr Ren's research interests focus on how technology impacts on digital companies’ business models. Follow the link below to find out more.

    Dr Ren's research interests focus on how technology impacts on digital companies’ business models, and marketing communications and social networking.

    She worked as a PI with the financial support from the 12th round of Solent University Research and Enterprise Fund starting October 2014 and led the project which considers and investigates business ecosystems and emerging industrial dynamics for 3D printing Industry.

    She is a member of the editorial board for the Journal of Organisational Studies and Innovation (JOSI), an international open-access double blind peer reviewed journal, published quarterly.

  4. Teaching experience

    Dr Ren has significant experience of teaching business and marketing at an undergraduate level. To find out more about Dr Ren’s teaching experience, please follow the link below.

    July 2014 to Present

    Dr Ren is currently a full-time senior lecturer in marketing at Solent in the School of Business, Law and Communications. Her teaching covers a variety of levels of marketing course and business course students, ranging from foundation level to master students.

    September 2011 - July 2014

    After gaining her PhD and before joining Solent University, Dr Ren worked at the Business School, University of West London as a part-time lecturer firstly and then as a full-time lecturer and course leader for foundation year in BA (Hons) Business Management and BA (Hons) Finance and Accounting. When working at UWL, she taught classes at all levels from foundation year to postgraduate students. The units she taught included consumer behaviour, principles of marketing, global business practice, and so on.

    In addition, Dr Ren worked as a link tutor and on behalf of UWL, was in charge of supporting the collaborative partner institute (Cyprus Institute of Marketing) in its development of the marketing course, and was heavily involved in re-vamping the marketing curriculum in Cyprus, exam paper scrutiny and marking moderation. She regularly provided advice on the problems or issues that may emerge within the partnership and etc.

    Jan 2006 - June 2006

    Prior to starting her full-time PhD study in January 2007, she was appointed as a part-time lecturer in strategic management in the University of Reading in 2006.

  5. Awards

    Over the course of her career, Dr Ren has received a number of academic awards. Follow the link below to find out more.
    • HEA fellowship, The Higher Education Academy, May 2015.
    • CIM member, The Chartered Institute of Marketing, December 2014.
    • PhD in digital marketing, Business School, Bournemouth University, March 2011.
    • MA in International Business Finance, Business School, Bournemouth University, April 2005.
    • BA (Hons) English Education, Suzhou University of Science and Tech, China, June 1993.