Tsang, D., and Ren, Q., 2015. 'Viral Marketing and the New Competitive Advantage'. Journal of Organisational Studies and Innovation. page, 41-54,2(1) Winter.
Published outputs (books, chapters, etc)
Liu, C.-Y. G., Ren, Q. and Hardwick, P., 2012. 'Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry'. In: Academy of Marketing Conference 2012, 2-5 July 2012, School of Management, Southampton University, UK.
Ren, J.Q., and Hardwick, P., 2008. 'Revenue Model Innovation in the Chinese Online Game Market', In: Artur, L, et al, ed. 12th International MindTrek Conference: Entertainment and Media in the Ubiquitous Era, Oct 2008 Tampere, Finland. New York: Association for Computing Machinery, 44-48.
Tsang, D., and Ren, Q., 2006. 'Chinese Management and the Growth of Indigenous Online Game Firms in China.' 'Modernization, Modernity and Media in China' Conference, June 15-16, University of Westminster, UK.
Ren, Q and Yang, X., 2004. 'Analysis of the Development of Chinese Online Game Industry,' Europrix Scholars Conference, Nov 11-12, Tampere, Finland, which is available online at:https://www.researchgate.net/publication/229017469_Analysis_of_the_Development_of_China_Online_Game_Industry.
Ren, Q., and Hardwick, P., 2010. 'Pricing model dynamics in the Chinese online game market', In: Regional Innovation Systems and Sustainable Development: Emerging Technologies. USA: IGI Global, 139-152.
Ren, Q., and Hardwick, P., 2010. 'Analysis of online game distribution in Internet Cafés in China,'In: Electronic globalized business and sustainable development through management. USA: IGI Global.
Ren, Q., and Hardwick, P., 2009. 'Analysis of strategic alliance management – lessons from the failure of Korean and Japanese licensed games in China.' International Journal of Chinese Culture and Management, 2(1), 1-14. Inderscience Enterprises Ltd.
Ren, Q., and Hardwick, P., 2009. 'Analysis of the talent exodus in the Chinese online game labour market,' International Journal of Chinese Culture and Management, 2 (2), 179-190. Inderscience Enterprises Ltd.
Work in progress
Ren, Q., and Liu, G., Rong, K;, and H.P., 2015. 'Value-informed Pricing Strategy for Online Games with Accessory Selling'. Journal of Interactive Marketing (3* ABS Journal, according to the latest Association of Business Schools (ABS) list of journals 2015, seewww.dilipmutum.com/2015/02/updated-abs-ranking-of-marketing.html).
Paper status: accepted and under 6-month revision according to the reviewer comments given. All information was communicated via Email sent from the editor of Brian T Ratchford in May 15, 2015.