Mohammed has been working as a UX and digital marketing consultant. He has over 10 years’ experience in creating user friendly, usable and delightful digital experiences. He has a unique skill set of design strategy, interaction design, user research, information architecture and content strategy, user interface design, and usability testing. Mohammed leads clients and project teams from uncertainty to clarity by setting a direction that combines user, business, and development needs and goals. His contribution and UX interdisciplinary research skills has led digital projects to immense commercial success. With a UX proven track record, he has worked in government, business and education projects.
Currently, Mohammed is involved in designing UX and digitalisation strategies incorporating cutting edge technologies such as artificial intelligence, machine learning, AR/VR, big data, and emotional review to enable acceleration in economic growth and improving the quality of citizens' lifestyle in areas such as smart government, smart cities, smart education and smart business.