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Richard Berry

Richard Berry

Head of Advertising, Marketing and Comms

School of Business, Law and Communications

023 8201 3381 ext. 3381 Room no. JM231


Richard’s career has encompassed graphic design, media production, branding, marketing and public relations across the public sector and professional services organisations. Notable projects include implementing corporate identity programmes for a top ten law firm and a large regional university, sponsorship activation from Ethiopia to Wembley via Leeds, and project managing a large content web management installation.

Personal highlights have been designing the logo for Yorkshire Cricket’s one-day side, the Carnegie Challenge Cup and working with the best rugby league team in the world.

Taught courses

Further information

  1. Awards

    Over the course of their career, Richard has a number of academic awards related to marketing and public relations. Follow the link below to find out more.
    • PGCert in higher education, Leeds Metropolitan Unviersity, 2010.
    • Chartered Institute of Public Relations member.
    • Chartered Institute of Marketing professional postgraduate diploma, 2007.
    • Chartered Institute of Marketing associate, 2007.
    • Higher Education Academy fellow, 2007.
    • Institute of Learning and Teaching member, 2000.
    • MA Graphic Art and Design, Leeds Metropolitan University, 1999.
  2. Industry experience

    Richard has many years' experience in media, print production and creative design. This section contains more information about his work history and any advantageous industry links he maintains.

    2004 - 2010: head of creative design at Leeds Metropolitan University.

    1997 - 2004: media production manager at Leeds Metropolitan University.

    1991 - 1997: print production manager, Nabarro Nathanson.

  3. Recent publications

    Find out more about Richard's recent publications. Publications can include articles in academic journals; book chapters or full books; creative projects; conference participation and multimedia works.

    White, A. Zwolinsky, S. Pringle, A., McKenna, J. Daly-Smith, A. Robertson, S. and Berry, R. (2012). 'Premier League Health: A national programme of men’s health promotion delivered in/by professional football clubs', Final Report 2012. Centre for Men’s Health & Centre for Active Lifestyles, Leeds Metropolitan University.

    Berry, R. and Mackreth, K. (2011) 'The childhood activity market: A consumer orientation approach to understanding physical activity behaviours'. Carnegie Seed Grant. Leeds, Leeds Metropolitan University.

    Berry, R. (2011) 'Creating a Framework for Creativity'. ALT Journal. Leeds, Leeds Metropolitan University.

    Berry, R. (2011) 'Action Replays for Sport Results: contributing to research on using feedback to improve learning and gain student satisfaction'. FLAP Conference. Leeds, Leeds Metropolitan University.

    Berry, R. (2010) 'Maximising Opportunities: Marketing a University through Sport'. British Universities & Colleges Sport Conference. Keele University.

    Berry, R. (2009) 'Successful Branding in Higher Education'. Discovering Futures HE Conference. London, London School of Economics.

  4. Research interests

    Richard's research interests are centred around the creative industries, social media, innovative research methodologies and creativity.