A Fellow of the Higher Education Academy (HEA), Member of the Chartered Institute of Marketing and a senior lecturer, Sarah’s areas of expertise are in entrepreneurial marketing management, consumer behaviour and services marketing management. She also has a particular interest in employability skills and was involved in an HEA project, Developing Reciprocal Skills, working with marketing students and local employers to help develop a curriculum that is current and fit for purpose.
Sarah has undergraduate, postgraduate and professional course teaching and supervisory experience. She has been CIM course leader and MA Marketing Management course leader. Sarah is also an experienced unit leader and author; her services marketing management unit was voted the best by students in the faculty of business. She also has experience of degree course revalidation and curriculum design practice (Solent University, Birmingham City University).