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Viara Breakwell

Viara Breakwell

Course Leader

Faculty of Business, Law and Digital Technologies

023 8201 3252 ext. 3252 Room no. SMY04


Viara completed her MA Marketing Management at the University with an award from Lawton’s Communication for best master's student.

She is a qualified teacher, obtaining her bachelor degree with distinction in Pedagogy and English. Before coming to Solent, she began her academic career in primary education.

Her marketing industry background includes working as a marketing researcher overseas, undertaking UK HE research projects in the field of equality and diversity, pedagogy and student experience; event management and organisation; and quality enhancement and development.

Viara is a PRINCE2 Project Management Practitioner, a Fellow of the HEA and a Member of the CIM. She also leads the Solent Marketing Network, managing a variety of internal and external events targeting employers, students and staff.

Viara is keen on developing strong links with employers, engaging them in an innovative way in order to enhance the student experience and employability.

Viara's research interests include HE networking and curricular development.

Viara is currently working on the doctoral thesis: "The value of networking in higher education".

Taught courses

Further information

  1. Industry experience

    Viara has extensive experience of work in marketing. This section contains more information about Viara's work history and any advantageous industry links she maintains.

    Marketing and event executive at Solent University School of Business and Law, 2013 to present.

    Responsibilities include:

    • Development, planning and delivery of projects.
    • Effective delivering events on time, within budget.
    • Setting, communicating and maintaining timelines and priorities on every project.
    • Managing, maintaining and developing client and supplier relationships
    • Managing operational and administrative functions to ensure specific projects are delivered efficiently.
    • Development of collection tools, evaluation and analysis of events
    • Sustaining an effective database.

    As leader of the Solent Marketing Network, Viara's responsibility includes: marketing and event management, planning, development, coordination and organisation of events, including marketing, HRM events and others.

    Research assistant, 2011 to 2013.

    Responsibilities included:

    • Researching and analysing information and data for various projects using a variety of sources, use of SPSS (PASW) to effectively manage multiple tasks, deliver results and work to deadlines.
    • Project management and development of interactive Solent online sites, development of online web pages and wikis.
    • Writing blogs for Solent business school blog, development and presentation of leaflets, flyers, posters.              
    • Event management and organisation of various university events such as external and internal workshops, network events, conferences, including evaluations.
    • A member of the Solent Marketing Network, for which she had planned and organised an Employer Network Employability Event 2013.

    Quality enhancement and development co-ordinator, 2011.   

    Marketing assistant for SIS Industries, 2007 to 2009.

  2. Research interests

    Viara has taken part in research projects during her academic career, working in areas that include pedagogy and business networking. Follow the link below to find out more.
    • Developed a pedagogic research toolkit as part of the pedagogic research cluster together with Sara Briscoe.
    • Writing a paper on business networking – an innovative business engagement following the recent presentation at the Solent Learning and Teaching conference.
  3. Teaching experience

    Viara has significant experience of teaching marketing at an undergraduate level. To find out more about Viara's teaching experience, please follow the link below.
    • September 2014 to present: Lecturer in marketing.
    • 2010 to 2014: Associate lecturer in marketing, Solent University.
    • 2003 to 2006: Teacher of English.

    As a unit leader Viara prepares and leads lectures and seminars in:

    • Marketing principles.
    • Market research and strategic marketing management.
    • Consumer behaviour.
    • Corporate awareness.
    • Managing marketing.

    She also teaches business simulations, SimVenture, MarkStrat, using appropriate teaching, learning support and assessment methods to a high standard, ensuring that teaching and professional expertise is up to date.

    Viara leads on CIM units in marketing and marketing information and research (she received a commendation letter for excellent achievement from the CIM in 2014).

    She is also an academic mentor and personal tutor, providing student support and assistance in the achievement of academic excellence and the provision of guidance on personal issues.

  4. Awards

    Over the course of her career, Viara has received a number of academic awards. Follow the link below to find out more.
    • Member of the CIM, January 2015.
    • PRINCE2 Registered Project Management Practitioner, September 2012.
    • Fellow of the Higher Education Academy, September 2013.
    • Postgraduate Certificate in Teaching and Learning in Higher Education, Southampton Solent University, 2012 - 2013.
    • Masters of Arts Marketing Management - distinction, Southampton Solent University, 2009-2010.
    • Bachelor degree - distinction, Sofia University St Kliment Ohridski, 2002 - 2006.