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Professor Jillian Farquhar



Jillian supervises students taking a higher research degree in marketing and topics related to consumption and strategy. She leads workshops on research methods and areas related to research degree development and research for publication.

Jillian has worked in the university sector for over 20 years, holding positions in research management and development. She has supervised numerous research students to successful completions, and examined extensively both in the UK and internationally. She has published over 45 academic peer reviewed publications, held the editorship of the well-ranked International Journal of Bank Marketing, and peer reviews journal submissions for high quality marketing journals.

She has long been associated with the marketing of financial services, having co-authored a major textbook in the area and has consulted for building societies, insurance companies and other financial institutions, delivering key note lectures at professional events.

She is also a research fellow at the Gordon Institute of Business Science, University of Pretoria, South Africa and senior associate of the Centre for Risk, Banking and Financial Services, University of Nottingham.

Further information

Jillian's current projects include: students as vulnerable consumers of financial services.