Jillian has worked at a number of UK and international institutions, teaching marketing and research methods. She has also led PhD programmes in two UK business schools, embedding robust research training as well as supervisory development workshops. She is has examined PhD theses and their equivalents all over the world.
She has published extensively in highly ranked academic journals and written two books and several book chapters. Her current research interests lie in qualitative research methods, women entrepreneurs and indebted consumers. She retains her expertise and enthusiasm in the marketing of financial services.
Van Tonder, E., Saunders, S. & Farquhar, J. (2020), “Explicating the resource integration process during self-service socialization: conceptual framework and research propositions”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.02.037
Farquhar, J., Michels, N. and Robson, J. (2020), “Triangulation in Qualitative Case Study Research: Widening the Scope”, Industrial Marketing Management, https://doi.org/10.1016/j.indmarman.2020.02.001
Wang, W-H. & Farquhar, J. (2018) "Co-branded services: perceived benefits and involvement of co-branded credit cards", International Journal of Bank Marketing, 36, 5, 969-987. Highly commended Emerald literati
Robson, J., Farquhar, J & Hindle, C. (2018) “Working up a debt: students as vulnerable consumers”, Journal of Marketing in Higher Education 27:2, 274-289. https://doi.org/10.1080/08841241.2017.1391922
Farquhar, JD and Robson, J. (2016) 'Selective Demarketing: When Customers Destroy Value', Marketing Theory DOI 10.1177/14705931166 79872
Deigh, L, Farquhar, J, Palazzo, M. and Siano, A. (2016), 'Corporate Community Relations: A sub-Saharan bank perspective', Qualitative Marketing Research: An International Journal, 19 2, 225 – 240