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Solent Unviersity Southampton logo

BA (Hons)Fashion Management with Marketing

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Starting in2024
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UCAS code: FMM1
Institution code: S30
Campus: Southampton City CentreView on Google Maps

Why study a fashion management with marketing degree at Solent University

Do you want to be at the forefront of fashion, launching the latest brands and leading styles? Gain strategic marketing skills and business insight ready for a commercial career in fashion.

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  • Gain hands-on experience of many aspects of the fashion business through Solent's own retail store, Re:So.
  • Access to a range of specialist facilities and an extensive range of fashion, forecasting, marketing, retail and media publications.
  • A creative, multi-disciplinary environment for world-leading research in media, culture and the arts – you will learn from experts in their field.

This video 'Why study BA (Hons) Fashion Management with Marketing' is available as a text transcript, with a description of visuals.

Course overview

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art.

Students have also had opportunities to work on live briefs for well-known brands - second-year students recently worked on a live brief for size? and New Balance to create a marketing campaign for the New Balance Made in UK range.

Throughout the course you will also have the opportunity to go on a range of trips to gain valuable industry insight. Recent trips have included visiting Primark’s largest store in Birmingham and having a guided tour of operations, visiting TM Lewin’s head office, and engaging in live projects for Fat Face.

Accreditations and memberships

  • Accredited by:

    CIM accredited degree logo
  • Member of:

    ukft member logo
  • Part of:

    The Chartered Institute of Marketing Logo

Any questions?

Contact UK admissions

Call: 023 8201 5066Email: admissions@solent.ac.uk

Contact international admissions

Call: +44 (0)23 8201 5066Email: admissions.international@solent.ac.uk

Course features

  • Foundation year available

    If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years

  • Further studies

    After successfully completing your studies, there's an opportunity to continue your studies at Solent

  • Placement year

    If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years

  • Professional membership

    You have the opportunity to obtain a professional membership as part of this degree

  • Top-up option

    If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year

  • Study abroad

    You have the opportunity to study abroad in one of our partner universities for a semester on this course

Who is this course for?

Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.

What does this course lead to?

Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Graduates have gained roles at companies including Selfridges, Michael Kors, ASOS, Jimmy Choo and Armani.

Solent stories

Hear from Solent alumni about where their careers have taken them and how studying at Solent prepared them for their future.

Read more stories
I enjoyed gaining an all-round view of the fashion industry having different lecturers with various industry backgrounds

Picture of Solent alumna, Jannel James

Jannel James

Buying Admin Assistant, Superdrug

Meet the team

The course team consists of industry professionals and experienced academics who have backgrounds within the fashion industry. The team has a wealth of contacts and experience in branding, buying, merchandising, and marketing for major fashion brands, all of which enhances the student learning experience.

The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

Facilities

All fashion students have the opportunity to use the photography studios, IT suites, cameras, media equipment, and specialist rooms within Solent’s media academy. You’ll also have access to an extensive range of fashion, forecasting, marketing, retail and media publications within the library.

Solent also has its own student run store Re:So, where you can gain hands on experience of many aspects of the fashion business.

International opportunities

Broaden your horizons by adding an international dimension to your CV – essential to achieving success in today’s fast-changing, global environment.

Studying, working or volunteering in another country could be the experience of a lifetime. Enhance your degree by developing important global skills such as knowledge of other countries, language skills, intercultural awareness, adaptability and confidence.

For more information, please email international.mobility@solent.ac.uk.

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