How emerging creative talent is boosting local business

Universities are a melting pot of (often untapped) skills and resources. From the latest facilities favoured by industry, to a whole community of learners at the forefront of today's trends, it's at institutions like Southampton Solent University where bold ideas thrive. But, how do those ideas make a difference to local business?

Meet Solent Creatives. For over a decade, the creative agency - an on-campus enterprise that emphasises Solent University's practice-led approach - has been connecting students with businesses both in Hampshire and beyond, to help them tell their story and reach new audiences. In this way, the agency plays a unique role in the region's economic eco-system. 

The purpose of the agency is two-fold. One, it gives students unique opportunities among industry, where they can network with professionals and build their practical skills. Two, it enables businesses of all shapes and sizes - but particularly those of small and medium size - to tap into the vision and talent of students to deliver a range of creative services that complement their offer as a business.

From videography and branding to photography and design, Solent Creatives was built to serve the needs of both students and professionals, by connecting them to each other and delivering on a brief. It's a win-win situation, and one that has significant impact.

Nearing its 15-year milestone, Solent Creatives unveiled a new brand of its own in February 2024. Since then, they have connected almost 50 students across 15 different courses with more than 40 clients. From BA (Hons) Graphic Design to CGI and Visual Effects, students pursuing creative fields are turning what they learn on campus into high-quality services for a broad range of businesses. 

Solent Creatives is also home to the University's Start-Up Fund; a scheme which offers funding to students with business ideas. Since November 2023, more than 20 students have received over £80,000 in funding, enabling them to turn a seed of an idea into a business reality. The fund supports a variety of businesses - from beach-side saunas and home styling to photography and sports therapy - and ensures local graduates have the means to pursue their goals while enhancing the region's reputation as a hub for entrepreneurs.

Enterprises like Solent Creatives are just one example of how universities right here in the south - and all across the UK - contribute to the region they call home. Students gain transferable, sought after work experience - not to mention paid employment - while businesses of all kinds receive a bespoke service that builds their reputation and attracts more custom. With support from Solent's Start-Up Fund, graduates go on to build their very own business, filling a gap in the market and leading to the creation of jobs. 

As Solent Creatives nears its 15-year mark, its doors remain wide open. Find out more about the agency, which is open to hearing from businesses, here.