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Thursday 23 July 2015

Alumni: George Knight's marketing journey

We caught up with Southampton Solent University alumnus George Knight, who has gone far since he graduated in 2014 with a degree in BA (Hons) Marketing and Advertising Management.

George really made the most of his time at university, captaining our Team Solent Men’s Rugby and gaining management experience by working for the biggest events company in Southampton! George talks to us about his time at University and how his marketing career at RocketMill has flourished since he graduated.

My time at Solent started back in 2010 to study a four year BA (Hons) Marketing and Advertising Management course graduating in 2014.

I thoroughly enjoyed my degree course and believe it was structured extremely well. It covered every element of marketing and advertising, giving me the foundation I needed to develop my skills to enter a career in marketing. It was a great opportunity to broaden my knowledge of the entire industry rather than focusing on one area of marketing.

In my four years at Solent I played a large role within Team Solent Rugby – the University rugby club. In my second year, I was elected social secretary, which involved securing sponsorship for the team, arranging social events with other sports teams and organising an end of year rugby tour for 36 of us!

George playing for his rugby team.

In my final year, I was captain of the 1st XV Saturday team which consisted of past and present students. I believe that being part of the rugby team, and having the responsibility of these various roles, helped me make a better transition into the workplace. I learnt how to adapt to different situations, pro-actively outreach members of the local community, and negotiate with potential sponsors. This has helped me hugely in what I currently do at RocketMill – a digital marketing agency based in Sussex. As Marketing and Business Development Manager, I have to negotiate with suppliers, come to agreements with clients, and develop new sales leads through networking and building relationships.

Something that was crucial to me securing a job after university, and what helped me hugely throughout my time studying, was that I always had a part time job. I was Marketing and Events Manager for the biggest events company in Southampton for just short of three years, as well as Marketing, Sales and Events Manager for the largest student events company in the South Coast. These positions complemented my Marketing degree perfectly and also gave me real life experience.

As a keen sportsman I’d love to be involved in a company related to sports. In the future, my goal is to become head of marketing for a sports brand. This is ambitious, but something I’d love to achieve.

George and his team.


Unfortunately, after starting the season playing for Esher RFC shortly after leaving university, my work commitments meant I had to take a step back from playing at a high standard of rugby. I am however looking to get back into it this season playing at an amateur level as I miss the buzz of being part of a team.

I often get asked “what’s the one thing you’d do if you started university again?” to which I always answer “join a sports team”. Even if you don’t play sports, you will meet some of the best friends you’ll ever meet through a university sports team and the benefits are huge.

To find out more about George, see George’s blog.