Jo graduated from Southampton Solent University with a BA (Hons) in Fashion Promotion. Since graduating Jo has worked in various roles within the fashion industry, including public relations, trends forecasting, sourcing and buying. The majority of Jo’s experience is within retail buying for high street fashion and homeware businesses including Monsoon and River Island.
Jo has experience in product development, sourcing and trading across a number of product categories including accessories, outerwear and home interiors. She has spent the last two years focusing on product development and business strategy for an international home improvement company. Working within their décor department she has developed ranges for international markets and worked on creating unique product for the business. This involved travelling regularly to Europe to understand the market, visit vendors and explore tradeshows.
Jo joined the fashion lecturing team at the beginning of 2019 and will be undertaking a PGCLTHE and MA in the near future.