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Dr Richard Scullion PhD, PHEA

Senior Lecturer

Faculty of Business, Law and Digital Technologies


Dr Richard Scullion is a senior lecturer in business and marketing in Solent's Business School.

He gained his PhD from the LSE on consumerist choice and its implication for political democracy.

He has published widely on issues of marketisation and civic culture and his research interest focus on the spaces where consumer and civic cultures coalesce and is currently writing a reflective piece about academic performativity in online spaces.


Further information

Industry experience

Before moving into academia, Richard worked for 20 years in the commercial world mainly as a marketing manager for various companies including in both the travel and media industries.

While working in academia, Richard has remained active with, for example:

Supervisor for Knowledge Transfer Programme (KTP) between Bournemouth University and ML Electronics, Salisbury. September 2004 to December 2006.

Teaching experience

Richard has over 20 years' experience at all levels within higher education.

He is a Principle Fellow of HE and has held many external roles for other universities.

Richard's current and recent teaching (unit/module titles and levels):

  • Business skills for Leadership – M level
  • Enterprise & Entrepreneurship – M level
  • Research Methods – M level
  • International Business issues and strategy– M level
  • Campaign Planning for advertising – level 6
  • Social Communications – level 6

Recent publications

2017 Scullion, R., 2017. Embedding Social Responsibility in HE Corporate Communications Degrees. The Place of CSR in Teaching Corporate Communications Programs (Advertising, Branding and Public Relations). In Corporate Social Responsibility in the Post-Financial Crisis Era (pp. 3-23). Palgrave Macmillan, Cham.

2018 Nixon, E., Scullion, R. and Hearn, R., 2018. Her majesty the student: marketised higher education and the narcissistic (dis) satisfactions of the student-consumer. Studies in Higher Education, 43(6), pp.927-943. Reprinted in special edition.

2018 Haywood, H. and Scullion, R., 2018. ‘It’s quite difficult letting them go, isn’t it?’ UK parents’ experiences of their child’s higher education choice process. Studies in Higher Education, 43(12), pp.2161-2175.

2018 Scullion, R. and Armon, S., 2018. Democracy in a de-civilizing age: The rise of shameless personal truths. International Journal of Media & Cultural Politics, 14(3), pp.283-300.

2019 Pullen, E., Jackson, D., Silk, M. and Scullion, R., 2019. Re-presenting the Paralympics:(contested) philosophies, production practices and the hypervisibility of disability. Media, culture & society, 41(4), pp.465-481.

2019 Savigny, H. and Scullion, R., 2019. The politics of normalising gendered violence: feminised austerity and masculinised wealth creation. European Journal of Politics and Gender, Vol 2 No 3 pp363-380

Research interests

Primarily, Richard is interested in cultural dimensions of marketisation – used as a verb. He is also interested in continuing to study pertinent issues around pedagogy in HE.


Solent University Vice-Chancellor's Award in 2020 for outstanding contribution.

Work in progress

The lonely Lecturer – investigating the impact of online teaching on academic identity and performance

Investigating the prime causes of student failure in assessments at M level