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MScDigital Marketing

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Entry requirements: 2:2
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Up to: 20% alumni discountFind out more
Campus: Southampton City CentreView on Google Maps

This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.

The MSc Digital Marketing course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.

It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.

You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.

The course will help develop your proficiency in using a variety of online resources including Adobe Creative Cloud’s core applications. Throughout the course you'll be introduced to relevant theoretical models and shown how these can be applied to real scenarios: the essence of theory into practice.

If you have ambitions to work in a senior capacity within the world of digital marketing this course will help you realise those ambitions.

  • 11th

    in the sector for graduate start-ups (HESA 2022)

  • Why choose this course?

    Any questions?

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    Call: 023 8201 5066Email:

    Contact international admissions

    Call: +44 (0)23 8201 5066Email:

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    Course features

    • Apply direct

      You can apply direct to Solent University for this course

    • January start available

      This course has an option to start in January

    This course is for

    This course would be ideally suited to students from an undergraduate business-related course that contains an element of marketing, as well as those from marketing, advertising and PR undergraduate courses. We will, however, consider applications from students from a wide range of other courses, subject to a compelling personal statement/interview.

    What this course leads to

    Typical career destinations for MSc Digital Marketing graduates encompass:

    • Digital marketing executive
    • Digital marketing and communications officer
    • Social media executive
    • Digital content creator
    • Digital analyst
    • Digital account manager

    Meet the team

    The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

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