Skip to main content
Available through Clearing

About the course

Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Solent University's fashion management and marketing programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career.

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art.

Throughout the course you will also have the opportunity to go on a range of trips to gain valuable industry insight. Recent trips have included visiting Primark’s largest store in Birmingham and having a guided tour of operations, visiting TM Lewin’s head office and engaging in live projects for Fat Face.

If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years.
Placement year
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
This course has been accredited by a professional body.
Professional accreditation
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
You have the opportunity to obtain a professional membership as part of this degree.
Professional memberships
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year.
Top-up option

Opportunity to gain practical work experience through the University’s own store, Re:So.

What does this course lead to?

Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Graduates have gained roles at companies including Selfridges, Michael Kors, ASOS and Reiss.

Who is this course for?

Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2021/22 academic year are:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £13,800 per year
UK, EU and Channel Island placement year fee: £1,425
International placement year fee: £1,850

Following the UK government's confirmation that EU students will no longer be eligible for home fee status benefits, we've made the decision to keep EU tuition fees the same as UK tuition fees for 2021 entry.

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

The 2021/22 other costs are not yet available. For guidance, previous other costs have been:

Year one:
Optional UK study trips: £100 
Optional International trips: £200 - £800

Year two:
Optional UK study trips: £100 
Optional International trips: £200 - £800

Year three:
Optional UK study trips: £100 
Optional International trips: £200 - £800
Major project: £100

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

96-112 UCAS tariff points from A-levels or equivalent

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM equivalent qualification or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Alternative entry to this course is available through the Design Foundation Year.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 20 in each individual component
  • Duolingo English Language Test - 100 overall with minimum of 90 in each component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

Pre-Sessional English programme

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Study location

East Park Terrace

Got a question about this course?

Contact our Solent team:

If you are a UK, EU or EEA applicant please contact 023 8201 5066 If you are an international applicant please contact 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time  3 years  Apply 
Placement year  4 years  Apply 

Design Foundation Year route:

Mode of study
Full-time  4 years  Apply 
Placement year 5 years  Apply 
Top-up route:

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us

How to apply

What you'll study

Year one

Core modules
  • Retail Environment
    This module will get you thinking about stores, websites, apps etc. in a different way; no longer just as a consumer, but with a real understanding of why they look and feel the way they do and the tactics they use to try and get you to spend your money.
  • Marketing Principles
    This module will ensure you can describe the role of marketing within fashion businesses and the different functions commonly found within marketing departments. 
  • Introduction to Fashion Business
    This module will introduce you to the business of fashion and how the fashion industry operates. You will find out about head office structures, their different departments and how they all work together to deliver great products to their customers.
  • Ethical and Sustainable Fashion
    This module provides an overview of sustainable issues and solutions in relation to the supply chain, sourcing, manufacturing, ethical and fair-trade product, legislation and policy, sustainable materials and the impact of new technologies in the development of a sustainable Fashion Industry.
  • Digital Concepts
    This module will explore the integration of traditional and contemporary online and offline (O2O) marketing concepts and strategies across the ever evolving and dynamic digital landscape.
  • Fashion Finance
    Through this module you will learn about top level financial reports, to gain an understanding of what the figures mean and how to analyse these and compare performance.

Year two

Core modules
  • Fashion Buying and Merchandising
    Within this module you will explore the buying and merchandising process and the roles of both the Buyer and Merchandiser through a live project brief.
  • Omni Channel Marketing
    This module will allow you to develop the skills and knowledge necessary to understand the growing market opportunities, complexities, application of communication tools and marketing activities being used and developed by brands and retailers.
  • Fashion Market Research
    This module will introduce you to different market research techniques used to assess the performance of brands and products. We’ll also look at ways of surveying customers to understand what they think and why they feel the way they do about fashion brands.
  • International Fashion Communications
    In this module you will discover the importance of effective communication in building sustainable relationships and delivering effective marketing communication and customer value both domestically and internationally.
  • Product Development
    Explore the stages and process of product development, from idea to item. Learn to analyse trends, look at fabrics and colours, and make sense of test reports; understand garment construction, sizing and costings, as well as presentation for high street and online consumers.


  • Fashion Futures
    Through this module we will explore various trend indicators that are likely to point to important influencing factors in the future.
  • Fashion Merchandising/Planning
    Develop a thorough understanding of the Merchandiser’s role, as well as key merchandising principles and concepts. Become fully conversant in merchandising terminology and retail maths, acquiring the skills to compile, read and analyse sales reports – essential for making the best decisions for your brand.

Please note: Not all optional modules are guaranteed to run each year.

Year three

Core modules
  • Research Proposal
    This module paves the way for the Final Major Project, focusing on the research skills and methods you will need to produce a viable, successful project.
  • Work Based Learning
    Throughout this module you will develop the skills and experiences expected to work competently within the creative industries. You will discover new career paths that are open to you as a creative practitioner, whilst consolidating previous skills attained through the previous modules of study on your degree.
  • International Strategic Business Practice
    This module focuses on strategic practice within the international and domestic fashion industry, explores brand positioning and market research alongside traditional and new business models, and examines underpinning theory through case studies from the industry.
  • Final Major Project 
    The Major Project is your chance to pursue an area of fashion that you want to explore in greater depth, which relates to your own career direction and aspirations.


  • Innovation and Technology
    This module will help you understand the key factors that influence, facilitate and nurture innovation in fashion businesses. We’ll asses how technology can help fashion retailers address their consumer’ shifting demands and priorities.
  • Brand Development and Communication
    This module will allow you to explore the theories and practices relating to branding and how to create a brand story that engages the customer, provides inspiration and encourages brand loyalty.

Please note: Not all optional modules are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Meet the course team

Emma Pritchard academic profile Emma Pritchard Senior Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


All fashion students have the opportunity to use the photography studios, IT suites, cameras, media equipment, and specialist rooms within Solent’s media academy. You’ll also have access to an extensive range of fashion, forecasting, marketing, retail and media publications within the library.

Solent also has its own student run store Re:So, located in the Marlands shopping centre, where you can gain hands on experience of many aspects of the fashion business. 

This degree is accredited by the Chartered Institute of Marketing (CIM) providing students with exemptions against studying for the CIM Certificate and Diplomas in Professional or Digital Marketing.

Your future

Graduates from Solent’s Fashion Management and Marketing programme will be well prepared for a range of employment opportunities. Suitable roles include: 

  • Fashion marketer
  •  Digital marketing
  •  Brand manager
  •  Multi channel marketing
  •  Online content manager
  •  Social media coordinator
  •  eCommerce manager
  •  Fashion journalist
  •  Fashion HR
  •  Fashion buyer
  •  Fashion merchandiser.
  • Solent has equipped me for the workplace – I have had to do countless presentations, write a marketing strategy, various reports, research and so on, and I wouldn't have been able to do that without what I learnt in my time at uni! I originally applied for the company's graduate scheme – instead they offered me a position within the marketing department and I am now responsible for marketing activities for a complete business unit.

    Hannah Kempster, Graduate

Industry links

The highly experienced teaching team have all worked in the industry at both high-street and luxury levels in stores and Omni channel.

The team also maintain excellent links to industry, enabling students to benefit from live briefs and the opportunity to engage with industry professionals through guest lectures either in person or online. During the course, trips are also made to companies and industry linked exhibitions.


In the summer between second- and third-year, students are required to complete a work-based learning module, with a minimum of 100 hours work experience in industry. 

Recent students in the School of Art, Design and Fashion have conducted placements at Armani, Vivienne Westwood, WGSN, Sheridan and Co, Ted Baker and Primark.

Students on the placement pathway of the degree will be prepared in the second year for a year in industry in their third year, returning to complete their final year in year four.

Graduate stories

Joshua's story

Joshua Jarrett - Buyer's Assistant at Urban Outfitters

What made you choose to study at Solent?
The reason I chose to study at Solent was because of how welcoming the open day was and the amount of passion the tutor's displayed during the open day presentations. The open day itself was well-organised and highlighted the most important information. I had the opportunity to visit the campus, the student accommodation and parts of the city centre. In addition, the presentation for the Fashion Management with Marketing course was engaging, informative and provided a real insight into what the course delivered. After attending and completing the open day, I knew that Solent was to be my first choice.

What was the best part of your course?
The best part of the Fashion Management with Marketing course is the several subject areas that it covers including marketing, buying, retail, public relations, finance and design, to name a few. The course truly covers several aspects of the industry - which is really useful in enabling students the opportunity to discover what subject areas they are most passionate about.

What do you do now and what do you find most enjoyable about your work?
I'm currently a Buyer's Assistant at Urban Outfitters. The aspect that I most enjoy about my work is being able to see the product journey - from a design to a product in-store. Within my role, I'm able to see a sketch 'come to life' and alter it where commercially necessary. In addition, I enjoy the number of creative people I work alongside on a daily basis. 

What advice would you give to someone thinking about studying at Solent?
As an individual who was anxious about making the leap to London, I believe that Solent offered the perfect opportunity for me to develop my skills before beginning my career in the city. Whilst at Solent I've developed both personal and professional contacts that I cherish. I've made great contacts with tutors and industry professionals whilst meeting individuals that I now call my best friends.

Get ready to find your place

You can still experience life at Solent at a virtual open day! Hear from course tutors, take virtual campus and accommodation tours, and chat to us live.

Register for a virtual open day