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About the course

Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Solent University's fashion management programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career.

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

This innovative course teaches students a diverse range of skills required for fashion management, enabling them to gain a deeper understanding of marketing principles, finance, business, communications and the retail environment, as well as strategies used to promote events, designers and collections.

The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise, networking and employability skills.

Students have also had the opportunity to go on site visits - recent trips have included the Fashion and Textile Museum and the TM Lewin headquarters.

If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years.
Placement year
You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
You have the opportunity to obtain a professional membership as part of this degree.
Professional memberships
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year.
Top-up option

In previous years, students have had the option of a one-year work-placement. Recent students have worked at prestigious companies including Hugo Boss, Harvey Nichols, Stella McCartney and Calvin Klein.

What does this course lead to?

Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Companies at which graduates have gained roles include Bjorn Borg, Michael Kors, Asos and Reiss.

Who is this course for?

Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2020/21 academic year are:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £13,260 per year
UK, EU and Channel Island placement year fees: £1,385
International placement year fees: £1,800

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

The 2020/21 other costs are not yet available. For guidance, previous other costs have been:

Year one:
Optional UK study trips: £100 
Optional International trips: £200 - £800

Year two:
Optional UK study trips: £100 
Optional International trips: £200 - £800

Year three:
Optional UK study trips: £100 
Optional International trips: £200 - £800
Major project: £100

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

96 UCAS points or equivalent 

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DD or equivalent qualification.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Alternative entry to this course is available through the Design Foundation Year.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Study location

East Park Terrace

Got a question about this course?

Contact our Ask Solent team: 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time  3 years  Apply 
Placement year  4 years  Apply 

Design Foundation Year route:

Mode of study
Full-time  4 years  Apply 
Placement year 5 years  Apply 
Top-up route:

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us

How to apply

What you'll study

Year one

Core modules
  • Marketing Principles in Fashion
  • Introduction to Finance
  • Introduction to Fashion Business
  • Fashion Narrative
  • Fashion Industry Process
  • Retail Environment

Year two

Core umodules
  • Buying and Merchandising
  • Fashion Marketing Research
  • Multi-Channel Marketing Management
  • Fashion Recruitment and Development
  • International Fashion Communication


  • Management of Consumer Services
  • Freelancing at Solent Creatives
  • Work Placement

Please note: Not all optional modules are guaranteed to run each year.

Year three

Core modules
  • Contemporary Fashion Marketing Strategies
  • Major Project
  • Brand Development and Communication Strategies
  • Creative Entrepreneurship Freelance Practice


  • Retail Management
  • Work-Based Learning for Fashion and the Creative Industries
  • Creative Business Start-up

Please note: Not all optional modules are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Students' work

Meet the course team

Lisa Dibben academic profile Lisa Dibben Head of Subject View profile
Israr Jan-Parker academic profile Israr Jan-Parker Course Leader View profile
Amanda Gomersall academic profile Amanda Gomersall Course Leader View profile
Emma Pritchard academic profile Emma Pritchard Senior Lecturer View profile
Janey McCulley academic profile Janey McCulley Senior Lecturer View profile
Lesley Taylor academic profile Lesley Taylor Senior Lecturer View profile
Joanne Weedon academic profile Joanne Weedon Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

You’ll have access to retail equipment for practical activities based around visual merchandising and product analysis. To assist with degree studies, students have access to our media academy. This area houses Mac suites with the latest Adobe Creative Suite software, as well as digital reprographics rooms for design work.

Students have the opportunity to gain retail management experience through our student-managed high-street fashion store, Re:So, and through our in-house creative agency, Solent Creatives.

Your future

This course is designed to give you all the skills you'll need to develop a career behind the scenes of the fashion industry, combining your interest in fashion with a creative approach to business and management.

Suitable roles for graduates include:

  • Marketing and PR assistant
  • Marketing assistant 
  • Menswear production assistant 
  • Merchandising assistant
  • Production assistant 
  • Projects co-ordinator 
  • Assistant buyer
  • Merchandiser
  • Retail department manager 
  • Graduate administrator
  • Stock management officer 
  • Visual merchandiser
  • Buyers admin assistant
  • PR assistant
  • Sales assistant.
  • Solent has equipped me for the workplace – I have had to do countless presentations, write a marketing strategy, various reports, research and so on, and I wouldn't have been able to do that without what I learnt in my time at uni! I originally applied for the company's graduate scheme – instead they offered me a position within the marketing department and I am now responsible for marketing activities for a complete business unit.

    Hannah Kempster, Graduate

Industry links

Some modules are co-delivered by industry experts. Solent University has relationships with a range of retail and fashion companies including TM Lewin, Tesco, Next, Fat Face and Rapanui. These businesses contribute to course content, ensuring the modules you study remain up-to-date and relevant.

Industry experts also provide guest lectures. Recent speakers have come from BHS, Schuh, TM Lewin and Ted Baker.

On the four-year version of the course, you’ll have an opportunity to spend a year working in the fashion industry, drawing on the University’s employer network to find a placement.

You’ll be able to get involved in university projects such as Southampton fashion week, which is organised by final-year students. This high-profile project provides opportunities to work in many roles including market research, event organisation, fashion design, contract management and community involvement.


The course has a keen focus on building employability skills through live projects. You’ll have the opportunity to get involved with our unique Re:So project, a student-run retail enterprise within the local Marlands shopping centre, or help organise a fashion show/conference and other events, forging links throughout the fashion industry.

Students have the opportunity to spend a year on work placement during the course, enabling them to experience first-hand the day-to-day operations of a fashion business. Previous work placements have been at exciting brands including Hugo Boss, Harvey Nichols, Stella McCartney, Calvin Klein and Sweaty Betty.

Graduate stories

Joshua's story

Joshua Jarrett - Buyer's Assistant at Urban Outfitters

What made you choose to study at Solent?
The reason I chose to study at Solent was because of how welcoming the open day was and the amount of passion the tutor's displayed during the open day presentations. The open day itself was well-organised and highlighted the most important information. I had the opportunity to visit the campus, the student accommodation and parts of the city centre. In addition, the presentation for the Fashion Management with Marketing course was engaging, informative and provided a real insight into what the course delivered. After attending and completing the open day, I knew that Solent was to be my first choice.

What was the best part of your course?
The best part of the Fashion Management with Marketing course is the several subject areas that it covers including marketing, buying, retail, public relations, finance and design, to name a few. The course truly covers several aspects of the industry - which is really useful in enabling students the opportunity to discover what subject areas they are most passionate about.

What do you do now and what do you find most enjoyable about your work?
I'm currently a Buyer's Assistant at Urban Outfitters. The aspect that I most enjoy about my work is being able to see the product journey - from a design to a product in-store. Within my role, I'm able to see a sketch 'come to life' and alter it where commercially necessary. In addition, I enjoy the number of creative people I work alongside on a daily basis. 

What advice would you give to someone thinking about studying at Solent?
As an individual who was anxious about making the leap to London, I believe that Solent offered the perfect opportunity for me to develop my skills before beginning my career in the city. Whilst at Solent I've developed both personal and professional contacts that I cherish. I've made great contacts with tutors and industry professionals whilst meeting individuals that I now call my best friends.

Further study

Enhance your career prospects by continuing your study at Solent.

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