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About the course

Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Southampton Solent University's fashion management programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career.

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

This innovative course teaches students a diverse range of skills required for fashion management, enabling them to gain a deeper understanding of marketing principles, finance, business, communications and the retail environment, as well as strategies used to promote events, designers and collections.

The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise, networking and employability skills.

Students have also had the opportunity to go on site visits - recent trips have included the Fashion and Textile Museum and the T.M.Lewin headquarters.

Placement year Study abroad Foundation year available Professional memberships Built in work experience placement Further studies

In previous years, students have had the option of a one-year work-placement. Recent students have worked at prestigious companies including Hugo Boss, Harvey Nichols, Stella McCartney and Calvin Klein.

What does this course lead to?

Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Companies at which graduates have gained roles include Bjorn Borg, Michael Kors, Asos and Reiss.

Who is this course for?

Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.

Facts & figures

UCAS Codes icon

UCAS Codes

Full Time

  • 3 Years Standard Entry W2NB

Placement (480 credit course)

  • 4 Years Standard Entry W2NN
Fees icon

Fees and Costs

Tuition fees

The tuition fees for the 2017/2018 academic year are: 
UK and EU full-time fees: £9,250 per year

Whilst these inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval.

The international tuition fees for the 2017/18 academic year are:
International full-time fees: £11,000 per year 

The 2017/18 placement year fees are not yet available. For guidance the 2016/17 fees were:
UK and EU placement year fees: £1,350
International placement year fees: £1,545

Other costs

The 2017/18 other costs are not yet available but for guidance the 2016/17 other costs were:

UK trips: £100 per year and international trips: £200 - £800 per year.

Bursaries and scholarships

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Key entry requirements icon

Key entry requirements

96 UCAS tariff points from A-levels or equivalent

  • A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DD or equivalent.
  • Direct entry into the second or third years may be considered for this course.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio. Please contact us for further details.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 19 in each individual component-TOEFL is only valid for EU students
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.


of students feel the library resources and services are good enough for their needs

Study location

East Park Terrace

Got a question about this course?
Contact our Ask Solent team:



023 8201 3039

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until June. The UCAS Code for the University is S30, code name SOLNT.

How to apply

What you'll study

Year One

Core units
  • Marketing Principles in Fashion
  • Introduction to Finance
  • Introduction to Fashion Business
  • Fashion Narrative
  • Fashion Industry Process
  • Retail Environment

Year Two

Core units
  • Buying and Merchandising
  • Fashion Marketing Research
  • Multi-Channel Marketing Management
  • Fashion Recruitment and Development
  • International Fashion Communication


  • Management of Consumer Services
  • Freelancing at Solent Creatives
  • Model Your Business
  • Curriculum Plus
  • Work Placement

Please note: Not all optional units are guaranteed to run each year.

Year Three

Core units
  • Contemporary Fashion Marketing Strategies
  • Major Project
  • Work-Based Learning for Fashion and the Creative Industries
  • Creative Entrepreneurship Freelance Practice


  • Brand Development and Communication Strategies
  • Retail Management

Please note: Not all optional units are guaranteed to run each year.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Key figures


Assessment by coursework


Practical exams

Students' work

Meet the course team

Israr Jan-Parker academic profile Israr Jan-Parker Course Leader View profile
Sarah Dunlop academic profile Sarah Dunlop Senior Lecturer View profile
Christine Hammond academic profile Christine Hammond Senior Lecturer View profile
Emma Pritchard academic profile Emma Pritchard Senior Lecturer View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

You’ll have access to retail equipment for practical activities based around visual merchandising and product analysis. To assist with degree studies, students have access to our media academy. This area houses Mac suites with the latest Adobe Creative Suite software, as well as digital reprographics rooms for design work.

Students have the opportunity to gain retail management experience through our student-managed high-street fashion store, Re:So, and through our in-house creative agency, Solent Creatives.

Your future

This course is designed to give you all the skills you'll need to develop a career behind the scenes of the fashion industry, combining your interest in fashion with a creative approach to business and management.

Suitable roles for graduates include:

  • Marketing and PR assistant
  • Marketing assistant 
  • Menswear production assistant 
  • Merchandising assistant
  • Production assistant 
  • Projects co-ordinator 
  • Assistant buyer
  • Merchandiser
  • Retail department manager 
  • Graduate administrator
  • Stock management officer 
  • Visual merchandiser
  • Buyers admin assistant
  • PR assistant
  • Sales assistant.


of students go on to work and/or study six months after finishing the course


of those students are in a professional or managerial job

Industry connections

Some units are co-delivered by industry experts. Southampton Solent University has relationships with a range of retail and fashion companies including TM Lewin, Tesco, Next, Fat Face and Rapanui. These businesses contribute to course content, ensuring the units you study remain up-to-date and relevant.

Industry experts also provide guest lectures. Recent speakers have come from BHS, Schuh, TM Lewin and Ted Baker.

On the four-year version of the course, you’ll have an opportunity to spend a year working in the fashion industry, drawing on the University’s employer network to find a placement.

You’ll be able to get involved in university projects such as Southampton fashion week, which is organised by final-year students. This high-profile project provides opportunities to work in many roles including market research, event organisation, fashion design, contract management and community involvement.


The course has a keen focus on building employability skills through live projects. You’ll have the opportunity to get involved with our unique Re:So project, a student-run retail enterprise within the local Marlands shopping centre, or help organise a fashion show/conference and other events, forging links throughout the fashion industry.

Students have the opportunity to spend a year on work placement during the course, enabling them to experience first-hand the day-to-day operations of a fashion business. Previous work placements have been at exciting brands including Hugo Boss, Harvey Nichols, Stella McCartney, Calvin Klein and Sweaty Betty.

Further study

Enhance your career prospects by continuing your study at Solent.

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