“I enjoyed gaining an all-round view of the fashion industry having different lecturers with various industry backgrounds”
BA (Hons)Fashion Management with Marketing
Apply through Clearing
Available through clearing
- 2023
- 2024
- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
UCAS code: FMM1
Institution code: S30
UCAS points: 112-128Flexible entry options available
Campus: Southampton City CentreView on Google Maps
Why study a fashion management with marketing degree at Solent University
Do you want to be at the forefront of fashion, launching the latest brands and leading styles? Gain strategic marketing skills and business insight ready for a commercial career in fashion.
- 0%overall student satisfaction (NSS 2022)
- 0%of our graduates from management studies are in highly skilled employment or further study (Graduate Outcomes 2022)
- Gain hands-on experience of many aspects of the fashion business through Solent's own retail store, Re:So.
- Access to a range of specialist facilities and an extensive range of fashion, forecasting, marketing, retail and media publications.
- A creative, multi-disciplinary environment for world-leading research in media, culture and the arts – you will learn from experts in their field.
This video 'Why study BA (Hons) Fashion Management with Marketing' is available as a text transcript, with a description of visuals.
Course overview
You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.
The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art.
Students have also had opportunities to work on live briefs for well-known brands - second-year students recently worked on a live brief for size? and New Balance to create a marketing campaign for the New Balance Made in UK range.
Throughout the course you will also have the opportunity to go on a range of trips to gain valuable industry insight. Recent trips have included visiting Primark’s largest store in Birmingham and having a guided tour of operations, visiting TM Lewin’s head office, and engaging in live projects for Fat Face.
Accreditations and recognitions
Accredited by:
Member of:
Part of:
Any questions?
Contact international admissions
Call: +44 (0)23 8201 5066Email: admissions.international@solent.ac.ukCourse features
Foundation year available
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years
Further studies
After successfully completing your studies, there's an opportunity to continue your studies at Solent
Placement year
If you apply for this course with a placement year, you have the opportunity to undertake a year in industry between your second and third years
Professional membership
You have the opportunity to obtain a professional membership as part of this degree
Top-up option
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year
Who is this course for?
Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.
What does this course lead to?
Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Graduates have gained roles at companies including Selfridges, Michael Kors, ASOS, Jimmy Choo and Armani.
Solent stories
Hear from Solent alumni about where their careers have taken them and how studying at Solent prepared them for their future.
Read more storiesMeet the team
The course team consists of industry professionals and experienced academics who have backgrounds within the fashion industry. The team has a wealth of contacts and experience in branding, buying, merchandising, and marketing for major fashion brands, all of which enhances the student learning experience.
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Facilities
All fashion students have the opportunity to use the photography studios, IT suites, cameras, media equipment, and specialist rooms within Solent’s media academy. You’ll also have access to an extensive range of fashion, forecasting, marketing, retail and media publications within the library.
Solent also has its own student run store Re:So, where you can gain hands on experience of many aspects of the fashion business.
Core modules
Retail Environment
This module will get you thinking about stores, websites, apps etc. in a different way; no longer just as a consumer, but with a real understanding of why they look and feel the way they do and the tactics they use to try and get you to spend your money.
Marketing Principles
This module will ensure you can describe the role of marketing within fashion businesses and the different functions commonly found within marketing departments.
Introduction to Fashion Business
This module will introduce you to the business of fashion and how the fashion industry operates. You will find out about head office structures, their different departments and how they all work together to deliver great products to their customers.
Ethical and Sustainable Fashion
This module provides an overview of sustainable issues and solutions in relation to the supply chain, sourcing, manufacturing, ethical and fair-trade product, legislation and policy, sustainable materials and the impact of new technologies in the development of a sustainable Fashion Industry.
Digital Concepts
This module will explore the integration of traditional and contemporary online and offline (O2O) marketing concepts and strategies across the ever evolving and dynamic digital landscape.
Fashion Finance
Through this module you will learn about top level financial reports, to gain an understanding of what the figures mean and how to analyse these and compare performance.
How you will learn and be assessed
You will learn by:
You may be assessed by a combination of:
- Written assessments
- Group presentations
- In-class tests
Solent’s curriculum framework builds on our unique, creative and applied approach to teaching. The transformation of students’ lives is at the heart of our mission as a university, and our curriculum – informed by the latest theory – reflects this shared educational vision.
Find out more
Study support
The student achievement team are on hand to help you succeed during your studies at Solent. They aim to contact you at key times during your time here with personalised information, advice and guidance, by email or phone.
Access Solent provides information, advice and guidance for disabled students.
All students can access Succeed@Solent, Solent's online guide to getting better grades. It offers extensive, practical information and advice on topics such as academic writing, research and presentations.
Why choose the industry?
The fashion industry is a huge contributor to the UK economy. It was worth £32bn in 2018 and supported almost 890,000 jobs (British Fashion Council, 2018).
The fashion industry continues to evolve and offers huge potential for graduate employment both in the UK and globally. The specialist skills taught on this degree can help graduates to find roles in areas such as marketing, PR, product buying and merchandising.
The team also maintain excellent links to industry, enabling students to benefit from live briefs and the opportunity to engage with industry professionals through guest lectures either in person or online. During the course, trips are also made to companies and industry linked exhibitions.
Tuition fees
The tuition fees for the 2023/24 academic year are:
- UK, EU (settled status) and Channel Island full-time fees: £9,250 per year
- International full-time fees: £15,000 per year
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.
The 2023/24 other costs are not yet available. For guidance, previous other costs have been:
Year one:
Optional UK study trips: £100
Optional International trips: £200 - £800
Year two:
Optional UK study trips: £100
Optional International trips: £200 - £800
Year three:
Optional UK study trips: £100
Optional International trips: £200 - £800
Major project: £100
Bursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Graduation costs
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £15. Please note, we do not guarantee there will be any extra tickets available to purchase.
Financial information videos
Student finance This video 'Student finance - bitesize' is available as a text transcript, with a description of visuals.
Student funding - the essentials This video 'Student funding essentials - Student Funding for 2023' is available as a text transcript, with a description of visuals.
Entry requirements
Please select an option below:
Key entry requirements
112-128 UCAS tariff points
- A minimum of two completed A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D*, T-level Pass (C+) or equivalent qualification or a combination of qualifications which comply with the minimum entry requirement of 112 UCAS points.
- Direct entry into the second or third years may be considered for this course.
- Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
- For further information about UK qualifications, please contact admissions.
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about EU qualifications, please contact admissions.
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about international qualifications, please contact admissions.
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at our 2023 course entry statement document.
112-128UCAS points
Any questions?
Contact international admissions
Call: +44 (0)23 8201 5066Email: admissions.international@solent.ac.ukHow to apply
Full-time
Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.
Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.
Your application should reach UCAS by 25 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.
Find out what happens after you apply
Contextual offers
Solent endeavours to offer learning opportunities to students from all backgrounds. When we receive and review an application, we take into consideration the context and personal circumstances of applicants when making a decision, which means our advertised entry tariff could be reduced.
Alternative entry options
Top-up route:
We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us
Language requirements
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
- TOEFL IBT minimum 80 with a minimum of 20 in each individual component
- Duolingo English Language Test - 115 overall with minimum of 95 in each component or equivalent.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
We will prepare you for your future
Graduates from Solent’s Fashion Management and Marketing programme will be well prepared for a range of employment opportunities. Suitable roles include:
- Fashion marketer
- Digital marketing
- Brand manager
- Multi channel marketing
- Online content manager
- Social media coordinator
- eCommerce manager
- Fashion journalist
- Fashion buyer
- Fashion merchandiser
We will help you start your career
The Solent Futures team is committed to getting students into great careers.
While you are studying, the team can help you with finding work experience or placements, link you with a mentor, check your CV, or offer one-to-one guidance.
If you're in your final year, we also have graduate job opportunities just for Solent graduates.
Find out more
Support at Solent
All students at Solent University have access to a range of specialist support services. Whether you are having financial difficulty, need additional help with academic skills or want advice on setting up your own business you'll find that help is always on hand.
Most of our specialist support services are based around the Student Hub, a central space where you can access all the information and support you may need during your time at University. The Student Hub is the first point of contact if you have any queries relating to your course, including questions about your timetable, options, and assessments and extenuating circumstances.
We work in partnership with the University to build a sense of pride and confidence in your Union, University and student experience.
Find out more
Further study
Thinking about studying further than an undergraduate degree? Alumni can get 20% off their postgraduate study.
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MA Internal Communication Management
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Make your application
- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
