“I enjoyed gaining an all-round view of the fashion industry having different lecturers with various industry backgrounds”
BA (Hons)Fashion Management with Marketing
Apply on UCAS
Available through clearing
- 2025
- 2026
- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
UCAS code: FMM1
Institution code: S30
UCAS points: 104-120Flexible entry options available
Campus: Southampton City CentreView on Google Maps
Why study a fashion management with marketing degree at Solent University
Do you want to be at the forefront of fashion, launching the latest brands and leading styles? Gain strategic marketing skills and business insight ready for a commercial career in fashion.
- 0stin the UK for teaching in the subject of management studies, out of 71 institutions (NSS 2025)
- 0stin the UK for academic support in the subject of management studies, out of 71 institutions (NSS 2025)
- 0stin the UK for satisfaction with assessment in marketing and PR, out of 75 institutions (Guardian Uni Guide 2026)
- This course is in the UK’s top 25 for career prospects in business and management, out of 103 institutions (The Guardian University Guide 2026).
- Gain hands-on experience of many aspects of the fashion business through Solent's own retail store, Re:So.
- Access to a range of specialist facilities and an extensive range of fashion, forecasting, marketing, retail and media publications.
- A creative, multi-disciplinary environment for world-leading research in media, culture and the arts – you will learn from experts in their field.
Any questions?
Contact international admissions
Email: Call:Course overview
You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.
The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art.
Students have also had opportunities to work on live briefs for well-known brands - second-year students recently worked on a live brief for size? and New Balance to create a marketing campaign for the New Balance Made in UK range.
Throughout the course you will also have the opportunity to go on a range of trips to gain valuable industry insight. Recent trips have included visiting Primark’s largest store in Birmingham and having a guided tour of operations, visiting TM Lewin’s head office, and engaging in live projects for Fat Face.
If you’re looking to study our fashion management with marketing degree but don’t have the relevant qualifications or experience, the art and design foundation year will help you develop the core skills and knowledge to progress. Find out more about the art and design foundation year.
This course also offers the option of a placement year. A placement year allows you to put what you've learned in your first and second years into practice in the workplace, gaining valuable real-world work experience before you graduate. Our course and placements teams will help you find the perfect industry placement in your chosen field.
Accreditations and memberships
Accredited by:
Member of:
Part of:
Who is this course for?
Applicants should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience.
What does this course lead to?
Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.
Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Graduates have gained roles at companies including Selfridges, Michael Kors, ASOS, Jimmy Choo and Armani.
Graduate stories
Hear from Solent alumni about where their careers have taken them and how studying at Solent prepared them for their future.
Read more storiesMeet the team
The course team consists of industry professionals and experienced academics who have backgrounds within the fashion industry. The team has a wealth of contacts and experience in branding, buying, merchandising, and marketing for major fashion brands, all of which enhances the student learning experience.
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Facilities
All fashion students have the opportunity to use the photography studios, IT suites, cameras, media equipment, and specialist rooms within Solent’s media academy. You’ll also have access to an extensive range of fashion, forecasting, marketing, retail and media publications within the library.
Solent also has its own student run store Re:So, where you can gain hands on experience of many aspects of the fashion business.
International opportunities
Broaden your horizons by adding an international dimension to your CV – essential to achieving success in today’s fast-changing, global environment.
Studying, working or volunteering in another country could be the experience of a lifetime. Enhance your degree by developing important global skills such as knowledge of other countries, language skills, intercultural awareness, adaptability and confidence.
For more information, please email international.mobility@solent.ac.uk.
What you'll study
Core modules
Retail Environment
This module will get you thinking about stores, websites, apps etc. in a different way; no longer just as a consumer, but with a real understanding of why they look and feel the way they do and the tactics they use to try and get you to spend your money.
Marketing Principles
This module will ensure you can describe the role of marketing within fashion businesses and the different functions commonly found within marketing departments.
Introduction to Fashion Business
This module will introduce you to the business of fashion and how the fashion industry operates. You will find out about head office structures, their different departments and how they all work together to deliver great products to their customers.
Ethical and Sustainable Fashion
This module provides an overview of sustainable issues and solutions in relation to the supply chain, sourcing, manufacturing, ethical and fair-trade product, legislation and policy, sustainable materials and the impact of new technologies in the development of a sustainable Fashion Industry.
Digital Concepts
This module will explore the integration of traditional and contemporary online and offline (O2O) marketing concepts and strategies across the ever evolving and dynamic digital landscape.
Fashion Finance
Through this module you will learn about top level financial reports, to gain an understanding of what the figures mean and how to analyse these and compare performance.
Core modules
Fashion Buying and Merchandising
Within this module you will explore the buying and merchandising process and the roles of both the buyer and merchandiser through a live project brief.
Omni Channel Marketing
This module will allow you to develop the skills and knowledge necessary to understand the growing market opportunities, complexities, application of communication tools and marketing activities being used and developed by brands and retailers.
Fashion Market Research
This module will introduce you to different market research techniques used to assess the performance of brands and products. We’ll also look at ways of surveying customers to understand what they think and why they feel the way they do about fashion brands.
International Fashion Communications
In this module you will discover the importance of effective communication in building sustainable relationships and delivering effective marketing communication and customer value both domestically and internationally.
Product Development
Explore the stages and process of product development, from idea to item. Learn to analyse trends, look at fabrics and colours, and make sense of test reports; understand garment construction, sizing and costings, as well as presentation for high street and online consumers.
Optional modules
Please note: Not all optional modules are guaranteed to run each year.
Fashion Futures
Through this module we will explore various trend indicators that are likely to point to important influencing factors in the future.
Fashion Merchandising/Planning
Develop a thorough understanding of the Merchandiser’s role, as well as key merchandising principles and concepts. Become fully conversant in merchandising terminology and retail maths, acquiring the skills to compile, read and analyse sales reports – essential for making the best decisions for your brand.
Core modules
Research Proposal
This module paves the way for the Final Major Project, focusing on the research skills and methods you will need to produce a viable, successful project.
Industry Placement
During this period you are expected to complete a minimum 100hrs requirement in industry. This is your opportunity to gain real world experience and an understanding of working in the creative economy. As you transition from a student to a graduate working in the industry, this will be an invaluable process and will help equip you for the exciting career paths ahead. Following the 100 hours of work-based learning experience you will be guided in your reflection and analysis of your chosen experience.
International Strategic Business Practice
This module focuses on strategic practice within the international and domestic fashion industry, explores brand positioning and market research alongside traditional and new business models, and examines underpinning theory through case studies from the industry.
Final Major Project
The Major Project is your chance to pursue an area of fashion that you want to explore in greater depth, which relates to your own career direction and aspirations.
Optional modules
Please note: Not all optional modules are guaranteed to run each year.
Innovation and Technology
This module will help you understand the key factors that influence, facilitate and nurture innovation in fashion businesses. We’ll asses how technology can help fashion retailers address their consumer’ shifting demands and priorities.
Brand Development and Communication
This module will allow you to explore the theories and practices relating to branding and how to create a brand story that engages the customer, provides inspiration and encourages brand loyalty.
Any questions?
Contact international admissions
Email: Call:How you will learn and be assessed
You will learn by:
You may be assessed by a combination of:
- Written assessments
- Group presentations
- In-class tests
Solent’s curriculum framework builds on our unique, creative and applied approach to teaching. The transformation of students’ lives is at the heart of our mission as a university, and our curriculum – informed by the latest theory – reflects this shared educational vision.
Find out more
Study support
The student achievement team are on hand to help you succeed during your studies at Solent. They aim to contact you at key times during your time here with personalised information, advice and guidance, by email or phone.
The disability advice team provides information, advice and guidance for disabled students.
All students can access Succeed@Solent, Solent's online guide to getting better grades. It offers extensive, practical information and advice on topics such as academic writing, research and presentations.
Why choose a career in fashion management or marketing?
The fashion industry is a huge contributor to the UK economy. A recent UKFT report shows that the UK fashion and textiles industry is one of the largest sectors in the country, supporting 1.3 million jobs and contributing £62bn to the UK economy.
The fashion industry continues to evolve and offers huge potential for graduate employment both in the UK and globally. The UK industry supported 197,000 jobs for people under the age of 25 in 2021. The specialist skills taught on this degree can help graduates to find roles in areas such as marketing, PR, product buying and merchandising.
The team also maintain excellent links to industry, enabling students to benefit from live briefs and the opportunity to engage with industry professionals through guest lectures either in person or online. During the course, trips are also made to companies and industry linked exhibitions.
You could earn:
Digital marketer
Starting salary: £22,000 to £25,000
A digital marketing officer or executive, with a few years' experience, could earn in the region of £22,000 to £28,000. Senior management roles could earn up to £48,000.
Marketing executive
Starting salary (marketing assistant): £18,000 to £22,000
As a marketing executive, you could earn in the region of £20,000 to £30,000. Senior marketing executives (with around 5 years' experience) can earn between £30,000 and £45,000. Salaries will vary, depending on your location and industry.
Social media assistant
Starting salary: £20,000 to £28,000
Social media managers can earn between £25,000 and £45,000. With experience, as a head of social media, you could earn £50,000 to in excess of £60,000. Salaries will vary, depending on location and industry.
The stated salaries are published on prospects.ac.uk. Income figures are intended as a guide only.
Graduate stories
Hear from Solent alumni about where their careers have taken them and how studying at Solent prepared them for their future.
Read more stories“I enjoyed gaining an all-round view of the fashion industry having different lecturers with various industry backgrounds”
Solent Careers
The Solent Careers team is committed to getting students into great careers.
While you are studying, the team can help you with finding work experience or placements, link you with a mentor, check your CV, or offer one-to-one guidance.
We also have graduate job opportunities just for Solent graduates.
6th
UK uni for sustained employment
Longitudinal Educational Outcomes, 2022
Certificate in Practical Artificial Intelligence
Every student at Solent University will also have the option to study an additional Certificate in Practical Artificial Intelligence qualification alongside their course. Free of charge, the course ensures you'll be prepared for a fantastic and varied career after graduation.
Further study
Thinking about studying further than an undergraduate degree? Alumni can get 20% off their postgraduate study.
MSc Digital Marketing
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector.
Find out moreTuition fees
The tuition fees for the 2025/26 academic year are:
- UK, ROI, EU (settled status) and Channel Island full-time fees: £9,535 per year
- International full-time fees: £17,750 per year
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.
The 2025/26 additional costs are:
Optional costs:
- Foundation year
Portfolios, A4 ring binders, scale rulers, sketchbooks and basic drawing materials will be required: approximately £150.
Printing: £100 - Year one
UK study trips: £100
International trips: approx. £300 - Year two
UK study trips: £100
International trips: approx. £300-£800 - Year three
UK study trips: £100
International trips: £800 - £1,250 - Chartered Institute of Marketing membership and entry to their modules: £300
Bursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Solent EU Welcome Scholarship (Fee Discount)
This scholarship is available to students from an EU country, with EU nationality, who are applying for an undergraduate course starting in September 2025. The scholarship will reduce your tuition fees to £10,500 per year - this includes foundation years.
Find out more about the scholarship
Cost of living support
At Solent, we understand that the cost of living crisis may be of some concern. To help, we've put together some detailed information to show what support is available and how to make your money go further.
Graduation costs
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £20. Please note, we do not guarantee there will be any extra tickets available to purchase.
Any questions?
Contact international admissions
Email: Call:Entry requirements
Please select an option below:
Key entry requirements
104-120 UCAS tariff points
- A minimum of two completed A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D*, T-level Pass (C+) or equivalent qualification or a combination of qualifications which comply with the minimum entry requirement of 104 UCAS points.
- Direct entry into the second or third years may be considered for this course.
- Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
- For further information about UK qualifications, please contact admissions.
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about EU qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about international qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application.
How to apply
Want to apply through Clearing? Contact us today
Full-time
Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.
Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.
Your application should reach UCAS by 31 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.
Find out what happens after you apply
Contextual offers
Solent endeavours to offer learning opportunities to students from all backgrounds. When we receive and review an application, we take into consideration the context and personal circumstances of applicants when making a decision, which means our advertised entry tariff could be reduced.
Find out more about Solent's contextual offers
Alternative entry options
Top-up route:
We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us
Language requirements
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
- TOEFL IBT minimum 80 with a minimum of 20 in each individual component
- Duolingo English Language Test - 115 overall with minimum of 95 in each component or equivalent.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
UCAS points: 104-120
Any questions?
Contact international admissions
Email: Call:Make your application
- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
