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Wednesday 3 January 2018

At Solent, it’s important that students get the opportunity to experience real-world learning. That’s why every year, our third year BA (Hons) Marketing, BA (Hons) Marketing with Advertising and BA (Hons) Marketing with Sport students study ‘Strategic Marketing within the Business’, a key unit that brings together all the elements taught within the degree.

In order to bring the unit to life, a strategic marketing simulation game called MarkStrat is used. Over the course of three intensive days, students are divided into teams and make real time decisions on the sales, distribution, research and development and advertising of products within a competitive environment.

Prizes are awarded to the winning teams at the end. As a result of the game, students understand how to apply strategic marketing models and theory within a real life environment.

Gabriella Steel, studying BA (Hons) Marketing with Advertising Management, says: “I approached the simulation with some trepidation, but once I got into it and realised how my decisions influenced the performance of others in the market space, it became quite absorbing and created a great atmosphere due to the competitive nature of the game.”