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Friday 11 December 2015

“In the future, everyone will be world-famous for 15 minutes.” - The future is now.

Andy Warhol once said: “In the future, everyone will be world-famous for 15 minutes.” This is certainly coming true. In an age where Facebook, Twitter and YouTube reign supreme, it can only take a second for someone to go viral.

Solent TV, the University’s entertainment web channel that reaches more than 25,000 people a week, has released a new four-part web-series called Clickbait.

The series, a dark comedy satire, was inspired by the infamous Rebecca Black song, Friday. It was written as a collaborative project, encouraging students to apply and work on a professional, industry-standard drama.

Touching on the themes of fame in the modern age, online bullying and the often absurd nature of the internet, Clickbait tells the story of Emily Grace, a young girl who is hurled into a media storm when her terrible music video goes viral overnight.

emily-grace

Benjamin Sutton, project-director and content creator at Solent TV, came up with the idea of a show that depicts the general culture of shame propagated by the internet by anonymous masses.

Ben said: “I love dark comedy and it doesn’t get much darker or more absurd than the bowels of the Internet.

“Andy Warhol said that ‘in the future everyone will be world famous for fifteen minutes’, and not only has that come true, it’s now more like thirty seconds and the results can be disastrous, especially for young people online.”

Each episode of Clickbait was written by a different Solent student, and tells Emily’s story from the perspective of a different character who impacts Emily’s rise and fall online. Two Solent students – Laurence Weaver and Tom Flynn – were also chosen to direct the series.

clickbait-banner

Clickbait joins other Solent TV shows such as ‘Til Death, which achieved great success when it was nominated for Best British Series by Raindance Web Fest in the Raindance Independent Series Awards.

While the series can already be found on its website, check out the trailer below. You can also follow the series on Twitter and Facebook.