Caroline worked in the creative industries for 20 years before moving into academia. She has experience of working for a media owner, client-side in a marketing department, and for an advertising agency. She also set up her own successful marketing business with two partners. Caroline started lecturing in marketing communications in 2001; since then she has developed specialist knowledge in digital marketing, enterprise education and student employability.
In 2011, Caroline helped to set up Solent Creatives, Solent University’s unique initiative that links our talented creative students with freelancing projects in industry. In 2016, Caroline was appointed as Head of Employability and Student Enterprise at Solent where she worked with a dedicated team to help students achieve their ambitions through IAG, workshops, mentoring, work placements, curriculum development, internships schemes, events, Campus Jobs and enterprise support.
Caroline is a founder member of Creative Growth Southampton Project Board, a project funded by PUSH to support creative businesses that are seeking to scale-up. She is also part of Creative Network South.
The Fundamentals of Creative Advertising by Burtenshaw, Mahon & Barfoot (2006, 2nd edition in 2011)