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Solent Unviersity Southampton logo

MADigital Fashion

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Entry requirements: 2:2
Or higher
Up to: 20% alumni discountFind out more
Campus: Southampton City CentreView on Google Maps

Gain the skills and knowledge to work in the ever-changing global fashion and technological landscapes – whilst contributing to the sustainable future of the fashion, beauty and lifestyle industries.

Whether it is non-fungible token (NFT) drops, the opening of virtual retail spaces, the introduction of virtual influencers, or the launch of the first global Digital Fashion Week, the world of digital fashion continues to grow and innovate, setting an exciting precedent for what could be to come. With everyone from luxury fashion brands to online gaming platforms embracing the opportunities digital fashion holds, this masters will equip you with all the critical and creative skills needed to push your practice and explore the developing symbiosis between the real and the virtual worlds. Whether you come from a background in fashion, media, marketing or gaming, this masters offers you an opportunity to develop your cross-disciplinary practice and explore the future opportunities of the digital world.

Fashion is a dynamic field with trends pointing to the need for all brands to embrace significant innovations in digital design, production and promotion to facilitate the creation of multiple digital and physical products from both fashionable and functional briefs. From immersive experiences to full virtual fashion collections, this course will provide forward thinking postgraduates with the digital capabilities to lead and innovate in this sector while also supporting a student’s individual career aspirations allowing them to tailor work specific to their discipline, whether this be fashion design, marketing, content creation, promotion or gaming.

The course culminates in a final master's submission, where students can either write a thesis or produce an original creative digital fashion outcome using everything from digital design to photography, AR, VR and immersive experiences. Students will have access to a wide range of industry-standard facilities in support of this project.

Why choose this course?

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Student work

Our creative degrees allow our students to develop a critical eye for design with a knowledge of different design approaches and problem solving techniques. Take a look at some of the great work they produce.

Course features

  • Specialist facilities

    This course has access to specialist facilities

  • Apply direct

    You can apply direct to Solent University for this course

  • Further studies

    After successfully completing your studies, there's an opportunity to continue your studies at Solent

  • Part-time option

    You can study this course part-time

This course is for

This course is ideally suited to those who have studied areas such as fashion design, buying/management and marketing, media, film and animation, as well as games and digital art. This course is also suited to those currently in industry, looking to develop their digital design and virtual presentation skillset.

What this course leads to

Students graduating from this programme are expected to be highly desirable across the fashion industry. With a 55% increase in the number of job roles where the terms AR, VR and virtual appear in fashion media, design and marketing related job descriptions, success on this course will ensure a graduate will be excellently placed to secure a highly skilled graduate role.

  • Digital marketer
  • Virtual garment designer
  • Immersive event practitioner
  • Insights analyst
  • PR executive
  • Content Creator
  • Digital print and textile designer
  • Virtual stylist
  • Digital artist
  • AI trend researcher
  • CGI artist for media and games
  • Digital media designer

Meet the team

The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

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