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Solent Unviersity Southampton logo

MScDigital Marketing

Apply direct
Starting in2024
Entry requirements: 2:2
Or higher
Up to: 20% alumni discountFind out more
Campus: Southampton City CentreView on Google Maps

Why study a digital marketing master's degree at Solent University

This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in the rapidly expanding digital marketing sector.

  • 0th
    UK uni for sustained employment (Longitudinal Educational Outcomes, 2022)
  • £0m
    spent on our campus estate and facilities in the last five years
  • The course provides a clear focus on the dynamic digital landscape, covering contemporary subjects such as digital strategy, data analysis, consumer insights and digital content creation.
  • Benefit from a weekly guest lecture programme. You'll hear from industry experts and building your professional network through the weekly guest lecture programme.
  • The course is delivered by a team with extensive experience in digital marketing across a broad range of industries.
  • The course has strong links with a number of marketing, communications, PR and advertising agencies. We draw upon these links to supply ‘live’ briefs and to inform the course curriculum.
  • Benefit from free marketing career consultation for life. Our careers advice service, Solent Futures is available to all Solent students and graduates helping you to progress in your current career or discuss options for a change in career.
  • This course is eligible for the Postgraduate Master's student loan. The loan is from Student Finance England and can be used to cover costs (ie, accommodation, tuition fees) associated with postgraduate studies (it was up to £12,167 for 2023 entry).

Course overview

Solent's exciting, challenging, practice-orientated MSc Digital Marketing programme will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.

The course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.

It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.

You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.

The course will help develop your proficiency in using a variety of online resources including Adobe Creative Cloud’s core applications. Throughout the course you'll be introduced to relevant theoretical models and shown how these can be applied to real scenarios: the essence of theory into practice.

If you have ambitions to work in a senior capacity within the world of digital marketing this course will help you realise those ambitions.

Any questions?

Contact UK admissions

Email: admissions@solent.ac.ukCall: 023 8201 5066

Contact international admissions

Email: admissions.international@solent.ac.ukCall: +44 (0)23 8201 5066

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Course features

  • Apply direct

    You can apply direct to Solent University for this course

  • May start available

    This course has an option to start in May.

This course is for

This course would be ideally suited to students from an undergraduate business-related course that contains an element of marketing, as well as those from marketing, advertising and PR undergraduate courses. We will, however, consider applications from students from a wide range of other courses, subject to a compelling personal statement/interview.

What this course leads to

Typical career destinations for MSc Digital Marketing graduates encompass:

  • Digital marketing executive
  • Digital marketing and communications officer
  • Social media executive
  • Digital content creator
  • Digital analyst
  • Digital account manager

Meet the team

The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.

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