BA (Hons)Fashion Management with Marketing

Core modules

Metamorphosis

Metamorphosis introduces students to creative exploration through hands-on, practice-led workshops and foundational research skills. As your first university experience, this module builds confidence, community, and creative identity while allowing broad experimentation. You'll develop practical abilities, understand research-informed practice, and produce a portfolio demonstrating progression across diverse creative disciplines.

Utopia and Dystopia

In this module you'll be introduced to the creative challenges of communicating ideas within contemporary art and design through a themed, practice-led project where you'll develop concepts through hands-on research, experimentation and visual exploration, mirroring real-world creative processes. By engaging with techniques such as mark-making, surface design, mood-boarding and contextual investigation, you'll build the foundational skills and confidence needed for specialist study.

Creative Industries Launchpad

In this module, you'll collaborate with students on other creative foundation years. You'll begin to explore the professional world of creative practice via an introduction to the soft and hard skills that cut across the creative industries, by investigating future pathways and opportunities, and by kickstarting a personal narrative about your own role in the creative industries sector.

Creative Showcase

As the final module on the foundation programme, this module showcases the diversity of creative skills represented across the creative foundation courses and gathers these skills together in the end-of-year showcase. You will use your specific skillset to contribute to this overall project - cross-disciplinary collaboration is encouraged. The showcase is your opportunity to share your project with key partners and celebrate your contributions with their fellow creative foundation students.

Core modules

Fashion Eco Systems

This foundational module provides a holistic view of the entire fashion industry to inform an understanding of how fashion businesses are organised. You'll be introduced to the fashion industry as a global ecosystem, showing how interconnected processes, people, and decisions shape the journey of a product from raw material to consumer - developing an understanding of the entire fashion value chain.

Circular Economy

This module provides a deep, practical immersion into the principles of the circular economy, ensuring sustainability is a core technical competency. You'll gain a comprehensive understanding of the shift from linear to circular systems in the fashion industry, enabling you to critically engage with strategies that close the loop, reduce waste, design for longevity, and support the development of circular business models and processes.

From Concept to Consumer

This module introduces students to the core principles of marketing, public relations (PR), and social media strategy within the fashion and beauty sectors. You will examine the strategic role of marketing and critically evaluate how brands communicate, position themselves, and employ integrated tactics to engage and influence target audiences.

Fashion Analytics

This module will give you an understanding of financial theories, practices, and formulas relevant to the fashion industry, and how these are used to aid decision-making. You'll also explore how consumer data and analytics are applied in buying, merchandising, and marketing contexts and will learn how data-driven insights support range planning, sales forecasting, and the creation of evidence-based strategies that drive business success.

Core modules

Fashion, Culture and Society

This module examines the powerful role fashion plays in shaping cultural identity, social movements, and political discourse. You'll explore critical perspectives on globalisation, decolonising fashion, and media representation, ensuring you possess the critical thinking skills to lead with cultural awareness and social responsibility.

Strategic Digital Experience

In this module you will explore digital strategy as a holistic framework for creating value across the customer journey. The module advances beyond omnichannel marketing to focus on the holistic customer experience, including user experience (UX) design, customer relationship management (CRM), and the secure management of customer data.

Sustainable Supply Chain

This module offers a specialised examination of modern fashion supply chains and production, focusing on the integration of technology to create efficient, transparent, and ethical systems. You will addresses the strategic aspects of sourcing that are fundamental to buying and explore the impact of AI in demand forecasting and blockchain for traceability.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Creating a Product Range

This immersive, practice-led module challenges you to create a product range to a live brief from a partner company. You will develop a complete buying and merchandising plan for a new capsule collection, including market and trend analysis, range planning, and sourcing strategy, providing tangible evidence of their professional competencies.

Social Currency

This module examines the essential role of digital communities and data-informed strategy in contemporary media, communications, and content creation. Groups will take ownership of the social media channels for the course's brand, Carbon, developing targeted, evidence-based campaigns and marketing plans, using real-world data to track, iterate, and refine their approach.

Placement Year

Students on the placement pathway of the degree will be prepared in the second year for a year in industry in their third year, returning to complete their final year in year four.

Core modules

Research for Innovation

This module provides you with the academic and practical knowledge and understanding to conceive, plan and manage a research-based project, paving the way for the Professional Realisation module. The module provides rigorous preparation for your final major project - evolving from a simple research proposal to identifying a significant industry problem and developing an innovative, research-informed concept and business case.

Business Ideation and Development

In this module you'll have the chance to pursue an area of fashion you want to explore in greater depth and breadth, and which relates to your own career direction and aspirations. Effective research will inform problem-solving and innovation to current fashion industry challenges.

Professional Realisation

In this module you will synthesise research and development to create innovative, viable and professional solutions to a contemporary business challenge. You'll engage in inquiry and ideation to critically connect research to opportunity, developing strategic concepts within your chosen industry context.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

The Media Event

The module enables you to master the strategic and collaborative process of event management by designing and executing an engaging live (IRL) event. You'll learn to critically reflect on the four stages of event planning and the complexity of event roles, providing an in-depth analysis of the future viability of IRL events in their professional sector.

Global Fashion Markets

In this module you'll critically evaluate complex international business scenarios, integrate insights from previous learning, and apply strategic reasoning to develop evidence-based recommendations that demonstrate mastery of theory and practice within a global context. Through case studies, critical evaluation of real world scenarios, business models, and applied strategic models, you'll be equipped to design strategic recommendations that protect and advance a fashion organisation in a dynamic global market.