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About the course

If you have an eye for style and are looking to delve into the world of fashion, Solent’s fashion styling and creative direction degree can help you turn your creativity into a fast-paced and exciting career.

Throughout the course you will acquire skills not only in styling, but also in make-up and hair, photography, retouching, trend forecasting and branding – making you a complete creative director with the skillset to become a distinctive and visionary voice within the fashion industry.

You will be supported to grow confidence in your understanding and use of independent learning and show an awareness of professional and personal development. And will be taught how to professionally apply the practical and technical skills developed throughout the studies for a diverse range of media and design platforms.

Crucial for this is collaboration and working as part of a creative team, with the ability to have an open and flexible approach to ideas. You will be encouraged to show initiative and demonstrate the ability to research and discuss sociocultural issues and perspectives that are related to the progression of visual design practice.

You will evaluate both contemporary, and historical fashion and lifestyle trends, for the formulation of creative and visual communication. And throughout this process, will practice self-reflection and critically challenge your own work and that of others, to develop a deeper understanding of your own development as a creative practitioner whilst being conscious and aware of how their work and research can impact on the wider community, both locally and globally.

Your learning is aided by free access to specialist hair and make-up studios. These studios include airbrush guns, studio lights and other industry-standard fixtures. Solent’s media academy boasts high-spec photography studios and IT facilities, as well as a range of the latest editing software.

You have the opportunity to study abroad in one of our partner universities for a semester on this course.
Study abroad
If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.
Foundation year available
You have the opportunity to obtain a professional membership as part of this degree.
Professional memberships
As part of your studies you will have the opportunity to undertake a work experience placement.
Built in work experience placement
This course has access to Solent's specialist facilities.
Specialist facilities
After successfully completing your studies, there's an opportunity to continue your studies at Solent.
Further studies
If you have an appropriate Level 5 qualification, you can top it up to a degree in just a year.
Top-up option

The collaborative culture on campus encourages students to work on exciting shared projects with students from other creative disciplines. Recent projects have included live fashion events and work on the course’s own fashion brochure, Anon.

What does this course lead to?

This course is suited to students who want to hone their creative skills, and learn how to channel these into the hands-on development of visual concepts. 

Applicants should have a keen and broad interest in the creative industries, from fashion and design, to art and graphics, and will need to show a varied portfolio of both visual and written work upon application.


Who is this course for?

The course can lead to a wide range of exciting career prospects in areas such as magazine publishing, studio directors, social media and e-commerce and PR.

Recent graduates have gained career opportunities at Vogue UK, ASOS, Fenwicks, Hungry Tiger Studios, Trendstop, COS, Graduate Fashion Foundation and Graduate Fashion Week. Our alumni also include those who have created their own career and business opportunities through freelance editorial styling, photography and journalism.

Facts and figures

Fees icon

Fees and costs

Tuition fees

The tuition fees for the 2021/22 academic year are:
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £13,800 per year

Following the UK government's confirmation that EU students will no longer be eligible for home fee status benefits, we've made the decision to keep EU tuition fees the same as UK tuition fees for 2021 entry.

For further information, please visit our tuition fees page.

Other costs

While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact

The 2021/22 other costs are not yet available. For guidance, previous other costs have been:

Year one 
Compulsory make up kit: £250
Compulsory memory sticks and printing, workbooks, study trips: £50
Optional international study trip: £250 - £300

Year two 
Compulsory workbooks,memory sticks and printing: £150 - £200
Optional international study trip: £250 - £500

Year three 
Compulsory digital printing, final major degree project, workbooks, study trips, memory sticks and printing: £100 - £300
Optional international study trip: £500 - £800 

Bursaries and scholarships

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Graduation costs

For graduates in 2020, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket was £15 in 2019, but this fee is subject to change for future years. Please note, we do not guarantee there will be any extra tickets available to purchase.
Key entry requirements icon

Key entry requirements

96-112 UCAS points or equivalent 

  • A minimum of two completed A-levels, a BTEC Extended Diploma at MMM or BTEC Diploma at DM or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 96 UCAS points.
  • Direct entry into the second or third years may be considered for this course
  • UK applicants are required to send an electronic portfolio.
  • Applicants from outside the UK will be required to send an electronic portfolio.
  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.
  • Alternative entry to this course is available through the Design Foundation Year.
  • If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
  • For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
  • TOEFL IBT minimum 80 with a minimum of 20 in each individual component
  • Duolingo English Language Test - 100 overall with minimum of 90 in each component
  • or equivalent.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.

Pre-Sessional English programme

The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.

Study location

East Park Terrace

Got a question about this course?

Contact our Solent team:

If you are a UK, EU or EEA applicant please contact 023 8201 5066 If you are an international applicant please contact 023 8201 5066

How to apply

Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.

Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website:

Your application should reach UCAS by 15 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.

Please click the links below to apply through UCAS:

Mode of study
Full-time  3 years  Apply 

Design Foundation Year route:

Mode of study
Full-time  4 years  Apply 
Top-up route:

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Please contact our admissions team for more information: contact us

What you'll study

Year one

Core modules
  • Crafting the Image
    On this module you will be introduced to the practicalities of working as part of a team, and shooting in a studio environment. Discovering the relationship between lighting, model choice and direction, along with post-production, make-up/hair/fashion styling.
  • Style Cultures
    This module will look at different areas of popular culture with a critical eye including – fiction, films, video games, music and fashion.
  • The Style File
    On this module you will learn the fundamentals of styling and concept development; whilst understanding the practicalities of historical contexts, including photography, fashion styling and beauty related media.
  • Capturing Beauty
    You will learn the central skills required when capturing beauty image and moving media, and will explore a historical understanding of beauty and the contemporary industry imagery that informs trend led ideas and outcomes.
  • Editorial Fashion
    This module will provide you with an in-depth understanding of editorial fashion, target audiences and aesthetic principles. 
  • Reading Pictures
    This module will enable you to learn to read the content of images, to go beyond the surface, to the underlying message.

Year two

Core modules
  • Brand Futures
    This module will develop your knowledge of styling for the fashion industry, working on live projects, in association with industry partners.
  • Trend Forecasting
    On this module you will discover how global trend forecasters decode the future, identifying the ‘next big thing’ in fashion and lifestyle, and the process they go through to design inspirational and innovative visual packages for the creative industries.
  • Dissertation Research 
    Dissertation research is an opportunity for you to focus on a topic close to your heart. You will be able to investigate a topic that you are passionate about and showcase your personality and originality.
  • Digital Campaign Concepts
    Throughout this module you will build on your styling and design skills for digital fashion media and e-commerce. Developing your awareness of fashion brands along with considering new technology, media, trends and the zeitgeist for digital fashion platforms and their consumers.
  • Professional and Personal Development
    On this module you will be guided in the development of your professional identity for an industry that has become more fluid and flexible than ever, and you will discover how to navigate your way through the new and exciting opportunities available to you within the creative industries.


  • Creating the Narrative
  • Conceptual Beauty

Please note: Not all optional modules are guaranteed to run each year.

Year three

Core modules
  • Major Project Proposal 
    This module is your chance to bring together all of the skills and knowledge that you have gained throughout your degree, proposing your final major project that you will undertake in period 2.
  • Work Based Learning
    Throughout this module you will develop the skills and experiences expected to work within the creative industries, whilst consolidating skills attained through the previous modules of study on your degree.
  • Fashion Film
    On this module you will learn about the history of fashion film and cinema, and how techniques and tropes from the past, along with different genres of film can help you to realise new and innovative ways of telling stories.
  • Major Project and Evaluation
    The FMP requires you to make a significant body of work, drawing and building upon the skills and knowledge acquired throughout the course. You will be encouraged to develop as an experimental thinker and be creative in your approach when generating ideas for your project.
  • Dissertation
    The dissertation will allow you to investigate a subject you are passionate about, giving you the opportunity to take a stand and express your opinion about any topic related to fashion and beauty and, more broadly, cultural and social phenomena.


Web-based learning

Solent's virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

The Student Hub

The Student Hub is a central space where you can access all of the information and support you need during your time at University.

Professional and experienced staff can help resolve any query, and if they cannot answer the question themselves they will find the person who can.

Career support

Students' work

Meet the course team

Emma Calder academic profile Emma Calder Course Leader View profile
Sasha Halsey academic profile Sasha Halsey Lecturer View profile
Gary Wallis academic profile Gary Wallis Lecturer View profile
Brendan Lea academic profile Brendan Lea Lecturer View profile
Daen Palma Huse academic profile Daen Palma Huse Lecturer View profile
Marianne Damoiseau academic profile Marianne Damoiseau Lecturer View profile
Simon Griggs academic profile Simon Griggs Technical Instructor View profile
Sue Mainstone academic profile Sue Mainstone Technical Instructor View profile
Chris Overend academic profile Chris Overend Technician Instructor View profile
Peter O'Keefe academic profile Peter O'Keefe Technician Instructor View profile

The university cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.


You’ll have access to a specialist make-up and hair studio with industry-standard airbrush guns and studio lighting; modern photography studios; a comprehensive media loans scheme; and a range of well-equipped IT labs.

The digital platform AnonStyle is created by students for students and provides an outlet for creative work that has been produced as part and outside of the course.

Your future

The course can lead to a wide range of exciting career prospects including:

  • Stylist and image consultant
  • Make-up artist/designer
  • Fashion and beauty editorial
  • Fashion and beauty features writer
  • Forecasting
  • Public relations
  • Marketing
  • Advertising
  • Event manager
  • Visual merchandiser
  • Shoot production


All students engage in work-based learning as part of the course. This will consist of 200 consecutive or split hours worked in industry contexts as part of their second-year studies.

The course provides assistance to students in order to find placements, in particular through a taught unit that concentrates on CV and cover letter writing skills and personal branding including establishing a professional online presence. The department can also offer university-based work placements including the management of the course-specific fashion cupboard and other placements.

Graduate stories

Katie's story

Katie Rice - BA (Hons) Fashion Styling and Creative Direction, 2019

What have you been up to since graduating?

Since graduating I have assisted on various shoots with fashion brands and stylists, to create online and marketing content. 

I have also been interning within the fashion teams at multiple fashion magazines such as Harper’s Bazaar and Grazia. 

I was fortunate enough to work as a stylist assistant on the Harper’s Bazaar February 2020 cover shoot with Victoria Beckham. It was an amazing opportunity to work on a high-profile shoot and be a part of a large team to create the cover and feature content for the issue. I always preferred to shoot on location when completing University assignments so it was great to see the production and resources behind a location shoot for a luxury magazine.

How do you feel your studies at Solent helped prepare you for your career?

My time at Solent helped me to prepare for a career in the fashion industry by providing me with skills and knowledge that I would not have gained outside of the course. For example, a strong understanding of Adobe software has often been needed in all of my placements. 

It also allowed me to develop a keen eye for detail, as one-to-one sessions with my lecturers throughout the course, and my tutor during my final major project, would allow me to look closely at my work from another perspective.  

What advice would you give to those wanting to break it into your industry? 

One piece of advice I have is to network. I heard this a lot throughout University and I still do. I know it is a simple thing to say, but it really is so important, as the right connections can lead onto other work experience and opportunities.

I would also say to always take any opportunity that is offered, as it could lead onto something you really enjoy.  

What are your career aspirations?

My goal is to become a Fashion Assistant for a luxury printed fashion publication. I hope to then continue to progress in this area of the industry. 

Further study

Enhance your career prospects by continuing your study at Solent.

Get ready to find your place

You can still experience life at Solent at a virtual open day! Hear from course tutors, take virtual campus and accommodation tours, and chat to us live.

Register for a virtual open day