MSc Digital Marketing
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector.
Find out moreBA (Hons)Creative Media Production
Contact admissions
Starting in:Â 2026
Register your interest- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
UCAS points: 104-120Flexible entry options available
Campus: Southampton City CentreView on Google Maps
Why study a creative media production degree at Solent University
Turn ideas into content that connects. This course blends creative production with marketing and entrepreneurship, preparing you for success in the fast-growing content economy.
- 0ndin the UK for learning resources in the subject of media studies, out of 90 institutions (NSS 2025)
- 0thin the UK for student experience in communication and media, out of 80 institutions (Times Good Uni Guide 2026)
- 0thin the UK for teaching quality in communication and media, out of 80 institutions (Times Good Uni Guide 2026)
- Gain hands-on experience from the very start. You'll learn key production skills including video, audio, podcasting, photography, and immersive media using industry-standard equipment and facilities.
- Learn how to build your own brand, grow audiences, and monetise content across multiple platforms - preparing you to thrive as a freelance creator, entrepreneur, or digital media professional.
- Gain industry-relevant work experience through completion of a 150-hour placement and opportunity to work on live briefs with real clients - building your professional network and portfolio.
- Delve into the future of media through exploration of generative AI workflows, immersive storytelling, and audience analytics to stay ahead in a fast-changing industry.
- Shape your degree around your goals with opportunities to specialise in areas like social media strategy, immersive experiences, and content monetisation.
- Present your work to industry professionals at the end-of-year final degree show.
Any questions?
Contact international admissions
Email:Â Call:ÂCourse overview
Success in the modern media landscape requires graduates to be flexible, adaptable, and multi-skilled - able to respond to technological innovation, shifting audience behaviours, and new business models. This course will equip you with the creative, strategic, and entrepreneurial skills needed to meet these requirements and thrive in the rapidly evolving and dynamic creative industries.Â
By studying this course, you'll be prepared to either be a content business - operating as a freelancer, entrepreneur, or independent creator, or work for a content business - contributing effectively within larger companies, agencies, or media organisations. You'll learn that to be a valuable and effective employee within any content-driven enterprise, an understanding of how the business operates, how value and income are generated, and how content supports brand, marketing, and organisational goals is a key attribute.
Practical learning around content monetisation, audience development, digital marketing, and business models for media enterprises is embedded alongside technical and creative training. This ensures that you can create engaging content and simultaneously think strategically about the role of that content in delivering value, reaching audiences, and supporting organisational success.
Work experience is a key element of the course. You'll be expected to complete 150 hours of freelance or entrepreneurial practice - this could be creating video content for a local business, photographing events, or developing your own content venture. In addition, all students must complete at least five days of formal work experience within a workplace, providing an opportunity to build relationships with employers, experience professional environments, and learn directly from industry experts.
Through a combination of real-world client briefs, freelance experience, work placements, and industry engagement, you'll graduate from this course not only with an impressive portfolio of work but also with the entrepreneurial mindset, flexibility, and strategic awareness demanded by today’s fast-changing employment landscape.
If you’re looking to study our creative media production degree but don’t have the relevant qualifications or experience, the foundation year in media will help you develop the core skills and knowledge to progress. Find out more about the foundation year in media.
This course also offers the option of a placement year. A placement year allows you to put what you've learned in your first and second years into practice in the workplace, gaining valuable real-world work experience before you graduate. Our course and placements teams will help you find the perfect industry placement in your chosen field.Â
Who is this course for?
This course is for aspiring content creators who don’t just want to make media, but also want to understand how to build audiences, market their work, and turn creativity into a business. It’s ideal for students who are curious, entrepreneurial, and ready to explore how content works in the real world - whether their goal is to launch their own content venture or to bring fresh ideas into the growing content industries.
What does this course lead to?
Graduates of the programme will be prepared to work across a wide range of roles within the creative industries, including content production, digital marketing, social media strategy, podcasting, immersive media, and brand storytelling.Â
Meet the team
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Facilities
Creative media production students benefit from access to our full range of professional media facilities and learning resources. Media facilities include testing labs, production studios, portable devices and TV/radio broadcasting equipment. Film-making equipment includes high-definition (HD) video cameras and DSLR full-frame cameras with a wide range of top-quality lenses and lighting kits.
Students also have free access to our media loans service, offering cameras, lenses, tripods, lighting and sound equipment which can be booked as required. Students on this course have full access to the University’s multi-million-pound media academy which boasts industry-standard facilities including green screen studios, post-production suites, and a range of audio production facilities. The academy’s post-production facilities also feature Mac Pro computers and the full Adobe Creative Suite for editing, colour grading and special effects.
International opportunities
Broaden your horizons by adding an international dimension to your CV – essential to achieving success in today’s fast-changing, global environment.
Studying, working or volunteering in another country could be the experience of a lifetime. Enhance your degree by developing important global skills such as knowledge of other countries, language skills, intercultural awareness, adaptability and confidence.
For more information, please email international.mobility@solent.ac.uk.
What you'll study
Core modules
Audio: Live Stories
Develop your technical skills and knowledge through practical work as part of a team, working to create and deliver a live radio/podcast-style programme to an audience in a real-time environment.
Photography: Stills and Stories
Learn to tell compelling stories through your photography, from pre-production theming and research to getting to grips with the technical elements of the camera, to framing, image editing and post-production.
Producing: Selling Stories
Learn to generate fresh ideas, to shape them and present them in the form of a pitch. Explore the structure of story, the terminology, and how to analyse media content using these ideas.
Creating Your Brand
Control your own story. Learn to understand the media industry, find your place within it, and creating a personal brand – through design, graphics and self-reflection – that enhances and amplifies your creative voice.
Post-Production: Editing Stories
Learn the essential skills of the editor. Explore a range of digital editing techniques and software, as well as the aesthetic strategies that underpin and motivate editing choices in different contexts.
Video Production: Stories for Clients
Learn to follow a brief and tell engaging stories, managing projects through conception, pitching and delivery. Learn to respond and adapt to feedback, developing creatively and iteratively in service of the client vision.
Core modules
Producing for Online Platforms
Develop your content career for today’s media landscape, combining entrepreneurial creative ideas with the ability to research, market and sell them effectively to a chosen platform and targeted audience.
Real Stories
Get an introduction to documentary filmmaking and experiment across a range of contemporary and emerging contexts. You'll explore documentary tradition to understand how factual storytelling has been shaped over time, before investigating how documentary techniques are being used in new ways, from non-linear and interactive formats to short-form social media content and brand storytelling. Finally, working as part of a small production team, you'll respond to a client brief or creative challenge to research, develop, and produce a short factual video.
Social Media Marketing
Investigate the production and management of online content, from audience identification to measurement objectives, and learn to consider the technical, logistical, regulatory, ethical and editorial aspects of a social media campaign.
Podcasting
Investigate emerging opportunities for audio content distribution to targeted and niche audiences, learn to evaluate narrative content to tell compelling stories, and create rich and complex soundscapes that complement those narratives.
Your Brand Online
Establish a strong foundation for your industry career, researching the profession you are working towards and developing a focused online presence and creative portfolio that will shape your brand perception.
Optional modules
Please note: Not all optional modules are guaranteed to run each year.
Photographing Communities
Develop a community-focused photographic project in this practical module. Refine your concepts; plan the project; explore documentary approaches, location lighting and capture; and learn how to edit, enhance and present material for maximum impact.
Interactive Drama Production
In this module, you'll learn how to originate a creative idea from script to screen, with particular focus on pre-production as a project management process. You'll explore ways of relating narrative concepts to practical strategies for telling stories through both linear and interactive drama production. Teamworking and leadership will be central to your learning experience - you'll be expected to take ownership of specialist areas of production while working collaboratively to deliver your project.
Placement Year
Between years two and three of your course, you'll be able to take a year out from studying to work within your chosen industry gaining valuable work experience. The course team and our careers service will help you with finding a placement.
Core modules
Final Major Project
Your final major project is likely to be the piece of work that best defines your time on this course. Applying the learning you've gained so far, you'll have creative freedom to negotiate and define your own original creative media project and then shape and deliver it over your final year. Culminating in the Viva and end of year show exhibition, you'll learn to manage the project’s development in dialogue with a supervisor.
Media Work
Find the right career path for you. Explore the range of careers available to you in media work after graduation, polish your portfolio, and discuss major ‘hot button’ issues affecting the sector.
Producing for Social Media
Learn the practical, logistical and interpersonal skills to make stand-out social media campaigns which articulate around a short drama production – including pre-production, production and post-production, along with social media strategies, goal-setting and client liaison.
Spatial Audio Storytelling
This module will explore the creation of immersive audio experiences combining audio-visual content with geo-locational functionality delivered through a mobile app. Using specialist software and equipment, you’ll learn how sound can be harnessed to build an aurally rich sonic landscape alongside devising strategies for communicating an aural story experience in a mobile app environment.
Optional modules
Please note: Not all optional modules are guaranteed to run each year.
The Staged Photograph
This module combines formal study of staged photographic practices with hands-on digital image production. You'll examine a wide range of approaches to staged photography - from historical precedents to contemporary strategies - to inform your own creative work.
XR Stories
This module introduces you to the conceptual frameworks and practical skills required to design and deliver meaningful mediated experiences for audiences. You'll explore the creative and storytelling potential of a range of emerging immersive technologies, including 360 filmmaking, VR, AR, virtual production, and live interactive experiences. Through conceptual study and applied research, you'll investigate how these tools can create powerful, audience-centred narrative experiences.
Live Events and Studio Production
During this module, you'll learn the principles and practices of event management, as well as develop your project management skills as you contribute individually or collaboratively to the delivery of a live event. Alongside this, you'll develop practical studio production skills, working on a multi-camera recording project that introduces you to as-live production processes and the requirements of technical teamwork.
Any questions?
Contact international admissions
Email:Â Call:ÂHow you will learn and be assessed
You will learn by:
You may be assessed by a combination of:
- Project work
- Live and simulated client briefs
- Portfolios
- Written assessments
- Individual presentations
- Group presentations
Solent’s curriculum framework builds on our unique, creative and applied approach to teaching. The transformation of students’ lives is at the heart of our mission as a university, and our curriculum – informed by the latest theory – reflects this shared educational vision.
Find out more
Study support
The student achievement team are on hand to help you succeed during your studies at Solent. They aim to contact you at key times during your time here with personalised information, advice and guidance, by email or phone.
The disability advice team provides information, advice and guidance for disabled students.
All students can access Succeed@Solent, Solent's online guide to getting better grades. It offers extensive, practical information and advice on topics such as academic writing, research and presentations.
Why choose a career in media and content production?
The content industries are among the fastest-growing parts of the global economy, spanning everything from independent creators and start-ups to established media and marketing companies. Demand for original, engaging content continues to rise as audiences consume stories across platforms, making skilled content producers and strategists highly sought after.
You could earn:
Digital marketer
Starting salary: £22,000 to £25,000
As a digital marketing officer or executive, with a few years' experience, you can expect to earn in the region of £22,000 to £28,000. In a more senior management role, such as digital marketing manager, you could earn up to £48,000.
Social media manager
Starting salary £20,000 to £28,000
Starting salary is for a social media assistant. Social media managers typically earn between £25,000 and £45,000. With substantial experience, in roles such as head of social media, your salaries can range from £50,000 to in excess of £60,000.
Digital copywriter
Starting salary £22,000 to £30,000
Midweight copywriters with three or more years' experience can expect to earn £25,000 to £40,000 per year. For senior copywriters and heads of copy, the salary figure is between £45,000 and £80,000.
The stated salaries are published on prospects.ac.uk. Income figures are intended as a guide only.
Solent Careers
The Solent Careers team is committed to getting students into great careers.
While you are studying, the team can help you with finding work experience or placements, link you with a mentor, check your CV, or offer one-to-one guidance.
We also have graduate job opportunities just for Solent graduates.
6th
UK uni for sustained employment
Longitudinal Educational Outcomes, 2022
Certificate in Practical Artificial Intelligence
Every student at Solent University will also have the option to study an additional Certificate in Practical Artificial Intelligence qualification alongside their course. Free of charge, the course ensures you'll be prepared for a fantastic and varied career after graduation.Â
Further study
Thinking about studying further than an undergraduate degree? Alumni can get 20% off their postgraduate study.
MA Virtual Production
Explore, experiment and learn the industry skills to become a trailblazer in virtual production (VP) and extended reality (XR) using Solent's VP volume, XR green screen studio, Vicon mocap, and body scanner.
Find out more
MA Film Production
Got a passion for filmmaking? Want to improve your professional showreel and boost your employability? Solent’s MA Film Production programme is ideally suited to students who...
Find out moreTuition fees
The tuition fees for the 2026/27 academic year are:
- UK, ROI, EU (settled status) and Channel Island full-time fees: £9,535 per year
- UK, ROI, EU (settled status) and Channel Island placement year fee: £1,850
- International full-time fees: £19,081 per year
- International placement year fee: £1,850
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.
Bursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Cost of living support
At Solent, we understand that the cost of living crisis may be of some concern. To help, we've put together some detailed information to show what support is available and how to make your money go further.
Graduation costs
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £20. Please note, we do not guarantee there will be any extra tickets available to purchase.
Any questions?
Contact international admissions
Email:Â Call:ÂEntry requirements
Please select an option below:
Key entry requirements
104-120 UCAS tariff points
- A minimum of two completed A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D, a T-Level Merit, or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 104 UCAS points.
- Direct entry into year two or three may be considered for this course.
- For further information about UK qualifications, please contact admissions.
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about EU qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about international qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application.
How to apply
Full-time
Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.
Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.
Your application should reach UCAS by 31 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.
Find out what happens after you apply
Contextual offers
Solent endeavours to offer learning opportunities to students from all backgrounds. When we receive and review an application, we take into consideration the context and personal circumstances of applicants when making a decision, which means our advertised entry tariff could be reduced.
Find out more about Solent's contextual offers
Language requirements
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
- TOEFL IBT minimum 80 with a minimum of 20 in each individual component
- Duolingo English Language Test - 115 overall with minimum of 95 in each component or equivalent.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
UCAS points: 104-120
Any questions?
Contact international admissions
Email:Â Call:ÂMake your application
- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
