MSc Digital Marketing
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector.
Find out moreBA (Hons)Creative Media Production
Apply on UCAS
Starting in:Â 2026
Register your interest- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
UCAS code: CMP1
Institution code: S30
UCAS points: 104-120Flexible entry options available
Campus: Southampton City CentreView on Google Maps
Why study a creative media production degree at Solent University
Turn ideas into content that connects. This course blends creative production with marketing and entrepreneurship, preparing you for success in the fast-growing content economy.
- 0ndin the UK for learning resources in the subject of media studies, out of 90 institutions (NSS 2025)
- 0thin the UK for student experience in communication and media, out of 80 institutions (Times Good Uni Guide 2026)
- 0thin the UK for teaching quality in communication and media, out of 80 institutions (Times Good Uni Guide 2026)
- Gain hands-on experience from the very start. You'll learn key production skills including video, audio, podcasting, photography, and immersive media using industry-standard equipment and facilities.
- Learn how to build your own brand, grow audiences, and monetise content across multiple platforms - preparing you to thrive as a freelance creator, entrepreneur, or digital media professional.
- Gain industry-relevant work experience through completion of a 150-hour placement and opportunity to work on live briefs with real clients - building your professional network and portfolio.
- Delve into the future of media through exploration of generative AI workflows, immersive storytelling, and audience analytics to stay ahead in a fast-changing industry.
- Shape your degree around your goals with opportunities to specialise in areas like social media strategy, immersive experiences, and content monetisation.
- Present your work to industry professionals at the end-of-year final degree show.
Any questions?
Contact international admissions
Email:Â Call:ÂCourse overview
Success in the modern media landscape requires graduates to be flexible, adaptable, and multi-skilled - able to respond to technological innovation, shifting audience behaviours, and new business models. This course will equip you with the creative, strategic, and entrepreneurial skills needed to meet these requirements and thrive in the rapidly evolving and dynamic creative industries.
You will be introduced to core technical and storytelling skills across video production, photography, audio production and creative design alongside emerging technologies whilst recognising and exploring the creative synergies across and between these media. The course is designed to produce flexible storytellers who create ‘content that connects’ on an emotional level and who can tailor and target their bespoke and engaging media production to specialised contexts.
You will also be supported to develop complementary skills in content entrepreneurship, digital marketing and enterprise, reflecting the growing demand for graduates who are not only talented creatives, but who also understand how to build audiences and monetise content across the convergent media landscape.
From the start, you will be approached as if already working in the industry through simulated and live client briefs; collaborating with the fellow ‘creatives of tomorrow’ on parallel courses, gradually developing a work-ready portfolio of creative work and a network of creative contacts.
If you’re looking to study our creative media production degree but don’t have the relevant qualifications or experience, the foundation year in media will help you develop the core skills and knowledge to progress. Find out more about the foundation year in media.
This course also offers the option of a placement year. A placement year allows you to put what you've learned in your first and second years into practice in the workplace, gaining valuable real-world work experience before you graduate. Our course and placements teams will help you find the perfect industry placement in your chosen field.
Who is this course for?
This course is for aspiring content creators who don’t just want to make media, but also want to understand how to build audiences, market their work, and turn creativity into a business. It’s ideal for students who are curious, entrepreneurial, and ready to explore how content works in the real world - whether their goal is to launch their own content venture or to bring fresh ideas into the growing content industries.
What does this course lead to?
Graduates of the programme will be prepared to work across a wide range of roles within the creative industries, including content production, digital marketing, social media strategy, podcasting, immersive media, and brand storytelling.Â
Meet the team
The University cannot guarantee any particular members of staff will teach specific aspects of the course in the future, but will endeavour to ensure the teaching team maintains their balance of experience and qualifications.
Facilities
Creative media production students benefit from access to our full range of professional media facilities and learning resources. Media facilities include testing labs, production studios, portable devices and TV/radio broadcasting equipment. Film-making equipment includes high-definition (HD) video cameras and DSLR full-frame cameras with a wide range of top-quality lenses and lighting kits.
Students also have free access to our media loans service, offering cameras, lenses, tripods, lighting and sound equipment which can be booked as required. Students on this course have full access to the University’s multi-million-pound media academy which boasts industry-standard facilities including green screen studios, post-production suites, and a range of audio production facilities. The academy’s post-production facilities also feature Mac Pro computers and the full Adobe Creative Suite for editing, colour grading and special effects.
International opportunities
Broaden your horizons by adding an international dimension to your CV – essential to achieving success in today’s fast-changing, global environment.
Studying, working or volunteering in another country could be the experience of a lifetime. Enhance your degree by developing important global skills such as knowledge of other countries, language skills, intercultural awareness, adaptability and confidence.
For more information, please email international.mobility@solent.ac.uk.
What you'll study
Core modules
Branded Storytelling: Photography and Creative Design
This module explores the growing importance of branded storytelling in a digital-first world, addressing real-world challenges such as creating authentic narratives, connecting brands to audiences, and delivering compelling and integrated visual and written content across relevant platforms.
Stories and Power: Audio and Podcast Production
This module explores audio storytelling as a powerful medium for engaging with contemporary social issues, challenging dominant narratives and amplifying marginalised voices.
Videodrome: Stories with Clients
The module aims to introduce students to engaging professionally, collaboratively and collegiately with clients. Where appropriate and practical, a range of clients will be introduced allowing for a richer experience and the ability to demonstrate flexibility and strategic differentiation.
The Content Consultancy
This module aims to develop your ability to function as media or marketing consultant by applying journalistic and or content creation principles to real-world commercial and community challenges.
Core modules
Scripted Storytelling
This module will teach key storytelling skills in the context of producing an engaging and professionally formatted script for their final production. The module then communicates key video and audio production strategies in terms of bringing their script to life and creating appropriately designed and choreographed cine-scapes and / or sound-scapes.
Serial Storytelling
This module brings storytelling together with audience and platform understanding to enable you to build your discipline-specific knowledge and practice by devising your own original audio or audio-visual series for a specific platform of your choosing.
My Story: Authenticity and Identity
The module will problematise the naturalness of ‘authenticity’ and consider how it is constructed through cultural and communication practices and ultimately our own creative media production through strategies such as address, themes, aesthetics, narration, and storytelling.
Social Currency
This module examines the essential role of digital communities and data-informed strategy in contemporary media, communications, and content creation. Groups will take ownership of the social media channels for the course's brand, Carbon, developing targeted, evidence-based campaigns and marketing plans, using real-world data to track, iterate, and refine their approach.
Core modules
The Innovation Lab
This module enables you to critically evaluate the current trajectory of technological innovation within news journalism and media, including the legal and ethical implications of advanced technologies like AI and algorithms, preparing you to lead change by generating and presenting informed, ethical, and creative solutions for the evolving global media environment.
Thinking Like a Creative
In this module you'll critically evaluate your personal strengths and professional capabilities through direct industry exposure (placements) and real-time research, leading to a deeper understanding of specific career requirements. You'll use structured reflection in action to identify skill gaps and opportunities and create a personal development plan (PDP) and portfolio in progress that charts your transition to employment.
Final Major Project
On the module, you have creative freedom to negotiate and define your own creative media project and then shape and deliver the project. We welcome submissions in audio, video, photography alongside imaginative combinations of the above or innovative submissions in emerging media where practical and appropriate.
Optional modules
Please note: Not all optional modules are guaranteed to run each year.
Virtual Fashion
Through practical, project-based learning, you will develop skills in digital garment creation, virtual prototyping and 3D visual communication. Alongside technical development, you explore emerging technologies to understand how digital tools support sustainability, efficiency, and innovation across fashion and marketing.
The Media Event
The module enables you to master the strategic and collaborative process of event management by designing and executing an engaging live (IRL) event. You'll learn to critically reflect on the four stages of event planning and the complexity of event roles, providing an in-depth analysis of the future viability of IRL events in their professional sector.
The Professional Launchpad
This practice-led module is the culminating experience to prepare you for transition into the creative industries. By bridging academic learning with industry realities, you'll create a specialised, industry-ready portfolio of work that showcases advanced technical execution, ethical responsibility, and a critical understanding of future employment or business launch potential.
Any questions?
Contact international admissions
Email:Â Call:ÂBlock teaching at Solent
You will learn by:
You may be assessed by a combination of:
- Project work
- Live and simulated client briefs
- Portfolios
- Written assessments
- Individual presentations
- Group presentations
As part of this course, you will study one module at a time, giving you the chance to build a deeper understanding and see the results of your hard work more quickly. With regular assessments and feedback, rather than exams all at once, you’ll also benefit from improved focus, and a more manageable workload.
Learn more about block teaching
Study support
The student achievement team are on hand to help you succeed during your studies at Solent. They aim to contact you at key times during your time here with personalised information, advice and guidance, by email or phone.
The disability advice team provides information, advice and guidance for disabled students.
All students can access Succeed@Solent, Solent's online guide to getting better grades. It offers extensive, practical information and advice on topics such as academic writing, research and presentations.
Why choose a career in media and content production?
The content industries are among the fastest-growing parts of the global economy, spanning everything from independent creators and start-ups to established media and marketing companies. Demand for original, engaging content continues to rise as audiences consume stories across platforms, making skilled content producers and strategists highly sought after.
You could earn:
Digital marketer
Starting salary: £22,000 to £25,000
As a digital marketing officer or executive, with a few years' experience, you can expect to earn in the region of £22,000 to £28,000. In a more senior management role, such as digital marketing manager, you could earn up to £48,000.
Social media manager
Starting salary £20,000 to £28,000
Starting salary is for a social media assistant. Social media managers typically earn between £25,000 and £45,000. With substantial experience, in roles such as head of social media, your salaries can range from £50,000 to in excess of £60,000.
Digital copywriter
Starting salary £22,000 to £30,000
Midweight copywriters with three or more years' experience can expect to earn £25,000 to £40,000 per year. For senior copywriters and heads of copy, the salary figure is between £45,000 and £80,000.
The stated salaries are published on prospects.ac.uk. Income figures are intended as a guide only.
Solent Careers
The Solent Careers team is committed to getting students into great careers.
While you are studying, the team can help you with finding work experience or placements, link you with a mentor, check your CV, or offer one-to-one guidance.
We also have graduate job opportunities just for Solent graduates.
6th
UK uni for sustained employment
Longitudinal Educational Outcomes, 2022
Certificate in Practical Artificial Intelligence
Every student at Solent University will also have the option to study an additional Certificate in Practical Artificial Intelligence qualification alongside their course. Free of charge, the course ensures you'll be prepared for a fantastic and varied career after graduation.Â
Further study
Thinking about studying further than an undergraduate degree? Alumni can get 20% off their postgraduate study.
MA Virtual Production
Explore, experiment and learn the industry skills to become a trailblazer in virtual production (VP) and extended reality (XR) using Solent's VP volume, XR green screen studio, Vicon mocap, and body scanner.
Find out more
MA Film Production
Got a passion for filmmaking? Want to improve your professional showreel and boost your employability? Solent’s MA Film Production programme is ideally suited to students who...
Find out moreTuition fees
The tuition fees for the 2026/27 academic year are:
- UK, ROI, EU (settled status) and Channel Island full-time fees: £9,790 per year
- International full-time fees: £19,081 per year
For further information, please visit our tuition fees page.
Extra course costs
While most course costs are covered by your tuition fees, some essential resources and optional extras may need to be paid for separately. These additional costs are listed below. For advice on budgeting and managing your money, please contact student.funding@solent.ac.uk.
Bursaries, scholarships and financial support
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Cost of living support
At Solent, we understand that the cost of living crisis may be of some concern. To help, we've put together some detailed information to show what support is available and how to make your money go further.
Graduation costs
There is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £45 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. Extra guest tickets will go on sale after results publication and will be sold on a first-come-first-served basis. The cost per ticket is currently £20. Please note, we do not guarantee there will be any extra tickets available to purchase.
Any questions?
Contact international admissions
Email:Â Call:ÂEntry requirements
Please select an option below:
Key entry requirements
104-120 UCAS tariff points
- A minimum of two completed A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D, a T-Level Merit, or equivalent qualification, or a combination of qualifications which comply with the minimum entry requirement of 104 UCAS points.
- Direct entry into year two or three may be considered for this course.
- For further information about UK qualifications, please contact admissions.
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about EU qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Key entry requirements
As a general guide, we look for qualifications that are equivalent to the British high school A-levels.
If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.
For further information about international qualifications, please see our course entry requirements document.
For international students who do not meet the direct entry requirements for this undergraduate degree, our trusted partner, QA Higher Education offers the following pathway programme designed to develop your academic and English language skills:
- International Foundation Year - for progression to the first year of an undergraduate degree
Note to all international students requiring a visa
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office.
We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application.
How to apply
Full-time
Any student applying for the first year of a full-time/sandwich undergraduate course must apply through UCAS (University and Colleges Admissions Service). This includes mature, overseas and EU students.
Nearly all schools and colleges offer their students the facility of applying electronically through the UCAS website using 'Apply'; it may also be used by those applying independently in the UK and overseas. This facility and all course information can be found on the UCAS website: www.ucas.com.
Your application should reach UCAS by 31 January if you hope to enter a course the following autumn. Early application is advised for the most popular subject areas. Late applications may be made until the end of June. The UCAS Code for the University is S30, code name SOLNT.
Find out what happens after you apply
Contextual offers
Solent endeavours to offer learning opportunities to students from all backgrounds. When we receive and review an application, we take into consideration the context and personal circumstances of applicants when making a decision, which means our advertised entry tariff could be reduced.
Find out more about Solent's contextual offers
Language requirements
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:
- IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component.
- Duolingo English Language Test - 115 overall with minimum of 95 in each component or equivalent.
TOEFL IBT tests taken prior to 21 January 2026
- Minimum overall score of 80 with a minimum of 20 in each individual component.
TOEFL IBT tests taken from 21 January 2026
- Minimum overall score of 4.5 with a minimum of 4 in each individual component.
Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.
Pre-Sessional English programme
The University also offers a pre-sessional English programme for international students who wish to improve their level of English before starting a degree course.
UCAS points: 104-120
Any questions?
Contact international admissions
Email:Â Call:ÂMake your application
- 3 years
- 4 years with foundation year
- 4 years with year in industry
- 5 years with foundation and industry years
