BA (Hons)Creative Media Production

Core modules

Branded Storytelling: Photography and Creative Design

This opening module kickstarts your degree by introducing our keystone concern of creating content that connects - we do this by building our photography and creative design skills. You'll explore the growing importance of branded storytelling in an image-first world where your images must cut through the clutter to connect. We'll address real-world challenges such as creating authentic narratives, bringing brands to audiences, and delivering compelling and integrated visual and written content across relevant platforms.

Stories and Power: Audio and Podcast Production

This module explores your storytelling in the context of audio production, podcast production, and building compelling soundscapes. The module focuses on how media have a societal and political, as well as commercial impact and can challenge existing power structures. We consider audio a powerful medium for engaging with contemporary social issues, challenging dominant narratives, and amplifying marginalised voices.

Videodrome: Stories with Clients

Videodrome is your flagship first year video module where you're introduced to key production techniques and storytelling strategies in video production and video editing. These skills are targeted directly at producing content for live clients who you engage with professionally and collaboratively in the development of video content for their respective enterprises. Where appropriate, you will work with a range of clients to develop your professional flexibility both in the style of the content that you produce and your own ability to engage with the needs of different clientele.

The Content Consultancy

This module aims to develop your ability to function as media or marketing consultant by applying journalistic and or content creation principles to real-world commercial and community challenges.

Core modules

Scripted Storytelling

This module is an opportunity to nurture an original, creative story from inception to final delivery in the production of your own scripted, self-contained, audio-visual project. You'll be introduced to every step of the creative workflow in fictional content creation: ideation, scriptwriting, content capture, and editing, alongside key aspects of production management including casting and production design. Ultimately, you'll learn invaluable organisational and creative skills in managing your own short fictional feature from start to finish.

Serial Storytelling

Serial storytelling positions you as the showrunner of your own audio and/or video series of short-form content. The module introduces you to the ecosystems and algorithms of dominant and marginal media platforms before packaging a proposal and creating content that connects with a particular platform’s audience. As such, the module brings together marketing with content creation, as evidenced in your creation of a pilot episode to showcase your series proposal.

My Story: Authenticity and Identity

My Story involves the exploration of your own original voice as a professional and creative media practitioner. The module will investigate narrative strategies that successfully communicate ‘authenticity’ and ‘originality’. With these strategies in mind, you'll build your own online branded portfolio and have the creative freedom to develop your own passion project that speaks to your own original and authentic creative identity in a medium of your choosing.

Social Currency

This module examines the essential role of digital communities and data-informed strategy in contemporary media, communications, and content creation. Groups will take ownership of the social media channels for the course's brand, Carbon, developing targeted, evidence-based campaigns and marketing plans, using real-world data to track, iterate, and refine their approach.

Core modules

The Innovation Lab

This module enables you to critically evaluate the current trajectory of technological innovation within news journalism and media, including the legal and ethical implications of advanced technologies like AI and algorithms, preparing you to lead change by generating and presenting informed, ethical, and creative solutions for the evolving global media environment.

Thinking Like a Creative

In this module you'll critically evaluate your personal strengths and professional capabilities through direct industry exposure (placements) and real-time research, leading to a deeper understanding of specific career requirements. You'll use structured reflection in action to identify skill gaps and opportunities and create a personal development plan (PDP) and portfolio in progress that charts your transition to employment.

Final Major Project

In this module, you have creative freedom to define your own creative media project and then shape and deliver the project. We welcome submissions in audio, video, photography, alongside imaginative combinations of the above or innovative submissions in emerging media. Supported by the teaching team every step of the way, the Final Major Project is your opportunity to make your own creative signature statement about your own creative identity.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

The Media Event

The module enables you to master the strategic and collaborative process of event management by designing and executing an engaging live (IRL) event. You'll learn to critically reflect on the four stages of event planning and the complexity of event roles, providing an in-depth analysis of the future viability of IRL events in their professional sector.

The Professional Launchpad

This practice-led module is the culminating experience to prepare you for transition into the creative industries. By bridging academic learning with industry realities, you'll create a specialised, industry-ready portfolio of work that showcases advanced technical execution, ethical responsibility, and a critical understanding of future employment or business launch potential.

Virtual Fashion

Through practical, project-based learning, you will develop skills in digital garment creation, virtual prototyping and 3D visual communication. Alongside technical development, you explore emerging technologies to understand how digital tools support sustainability, efficiency, and innovation across fashion and marketing.