BSc (Hons)Business Management with Marketing

Core modules

Innovation in Contemporary Management

This module takes a hands-on approach to understanding how innovation and effective management drive success in today’s business world. You'll actively explore how organisations function, examining leadership styles, communication, and decision-making through real-world scenarios and group activities. Ethical considerations and corporate social responsibility are embedded throughout, encouraging you to reflect on the broader impact of business decisions.

Data Analysis and Cyber Essentials

In this module, you'll gain the core knowledge and practical skills to collect, analyse, and visualise data alongside an introduction to essential cybersecurity techniques used to safeguard digital systems and data. You'll explore contemporary cyber threats and practical data mining methods, building a strong foundation for supporting secure, data-informed decision-making within business environments.

Marketing Principles with Financial Tools for Business

Develop a strong foundation in marketing and finance with this applied module. You’ll explore how businesses engage stakeholders, plan budgets, and manage costs, while gaining practical insights into marketing strategies, market research, and more. This module equips you with the skills to make informed, impact-driven decisions in current markets.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real-World Skills: Kick Start Your Journey

Employment embedded into your degree through this module will help you to explore key elements of business within your current part-time role that is directly linked to your career aspirations and area of specific interest. To gain the credit for this module you will need to undertake a minimum of 40 hours of employment or work experience across the semester. This can be achieved by utilising your existing part-time job role. The experience gained should enhance your knowledge, skills and professional behaviours to support personal growth that meets industry standards set by employers.

Developing Professional Practice

This module empowers students to transition smoothly from academia to employment by developing essential professional and academic skills, fostering reflective practice, employability, and lifelong learning. It prepares students to confidently enter the job market, equipped with practical skills, career insights, and an effective professional mindset.

Core modules

Project and Operations Management

This module integrates project and operations management, equipping students with skills in planning, leadership, process optimisation, and risk management. Through real-world scenarios and industry cases, students learn to manage projects and streamline operations to deliver strategic value across diverse business environments.

Values Driven Talent Management and Workforce Planning

This module will equip you with strategic skills in values-driven talent management and workforce planning. Focusing on recruitment, retention, and development, it emphasises inclusive, sustainable practices. Through real-world case studies and interactive learning, you'll gain practical insights essential for future HR and business leadership in an evolving organisational landscape.

Consumer Behaviour

In this module, you'll explore the psychological, social, and cultural factors influencing consumer decisions; as well as analyse the buying patterns, decision-making processes, and the impact of marketing strategies. This module equips you with insights essential for crafting effective campaigns and understanding consumer needs, fostering skills for careers in marketing, advertising, and business strategy.

Marketing Analytics

Discover key marketing metrics, critically evaluate data-driven marketing strategies, apply analytical tools effectively, and develop evidence-based recommendations for marketing initiatives. You'll refine your skills in using analytical tools to interpret data, formulate data-driven marketing plans, and critically assess the success of marketing initiatives.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real-World Skills in Action: Elevate Your Expertise

This module is crucial as it elevates your professional knowledge, skills, and behaviours through real-world employment. It enhances your CV by integrating practical experience, supports self-awareness, and aligns with professional standards. Flexible to accommodate existing part-time jobs, it ensures valuable, credit-earning work experience.

Work Placement

Placement students are highly employable. Work placements supercharge your CV, making you stand out in the job market. They let you test-drive careers, gain invaluable experience, and develop professional skills. You'll be more competitive for graduate roles and ready to apply new concepts and knowledge to excel in your final year.

Study Abroad

Studying abroad gives business students a global perspective, cultural intelligence, and adaptability - qualities highly valued by employers. It builds confidence, expands professional networks, and enhances communication skills. Exposure to international markets and diverse business practices prepares graduates to thrive in global roles and stand out in a competitive job market.

Core modules

Strategic Management

Experience real-world strategy development in this Strategic Management module. Collaborate on a live client brief (previous employers include Boots, Marlands, Paultons Park), engage directly with industry experts, and present innovative solutions in a dynamic, feedback-driven environment. This module empowers you to apply cutting-edge strategy, sustainability, and CSR insights - perfect for future leaders ready to make impactful business decisions.

Campaign Management

Learning how marketing metrics and analytics drive marketing tactics, you'll develop the skills to interpret and leverage data in marketing decision-making. Covering topics like customer segmentation, predictive modeling, and campaign performance evaluation, while mastering tools and techniques for data-driven strategies, this module prepares you for impactful roles in marketing, analytics, and business intelligence.

Global Supply Chain Management

This module will provide you with an in-depth understanding of supply chain structures and processes within the context of global business. Through this module, you'll learn how to manage and optimise global supply chains through an understanding of the roles, activities, inter-connected processes, and relationships of global supply chain actors.

Consultancy Project

The consultancy project lets you lead your own research into a real world business issue of personal or professional interest. Develop critical thinking, problem solving, and consultancy skills while showcasing your initiative and creativity. Tackle real challenges and boost your employability with a project that sets you apart.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real World Skills in Action: Mastery Unleashed

This module is crucial for aspiring leaders and managers, offering the chance to manage complex activities and gain significant responsibilities. It enhances management and leadership skills, supports professional growth, and provides valuable work experience. By utilising your part-time job, you can balance work and study effectively, adding real value to your CV. To gain the credit for this module you will need to undertake 40 hours of employment across the semester.