BSc (Hons)Business Management with Marketing

Core modules

Academic and Personal Development

As a future business, finance, marketing, maritime or law professional, awareness of personal strengths and development areas is essential to your success. This module teaches you critical academic and communication skills, and introduces the living CV concept.

Introduction to Business

Understanding the business environment is vital for running a business. Learn about the various forms, purposes, types of ownership and governance structures across different sectors and scales, explore strategy and its implementation, and look at measurement and environmental modelling.

Introduction to Marketing and Consumer Law

Effective marketing allows businesses to develop sustainable and valuable relationships with their audiences. Exploring real-world case studies, this module covers introductory marketing theories alongside branding, customer insight and data, GDPR, consumer rights and the latest innovations.

Introduction to Law

Understand the nature and sources of law and key concepts underlying legal systems. This module will look at the English legal system, consider the different courts and their functions, legal personnel and the legislative process.

Understanding Finance

Understanding finance requirements is key to ensuring a business thrives. You will learn fundamental terms and concepts, such as key performance indicators (KPIs), regulation, cashflow, financial statements and accountability – ensuring you are an asset to your team.

Core modules

Positive Psychology for Success

Lay strong foundations for study and employment success. Build your academic, employability and independent learning skills, and put together a personal professional development (PPD) plan to stay agile, adaptable and future ready.

Contemporary Management Theory

Expand your understanding of key managerial concepts, including organisational purpose and structure, leadership, corporate culture, ethics, strategic decision-making, diversity and employment law - through case studies from today’s business environment.

Data Analysis, Tools and Application

Explore how digital technology has fundamentally reshaped traditional business, and how businesses try to keep up. Learn to collect, analyse, and interpret data, and to present your findings effectively.

Marketing, Sales and Negotiation Skills

Discover the critical role of marketing in business, from understanding customers’ motivations to engagement to measuring effectiveness. Learn key marketing concepts and terminology, explore digital and content marketing, and more.

Business Finance for Managers

Get to grips with finance and accounting, an essential part of any management role – exploring financial controls, budgeting, profit and loss, financial statements and more – through practical problem-based interactive sessions.

Creative Enterprise and Innovation

Explore strategies and cultures that promote creativity, enterprise and innovation, and examine leading individuals and organisations – developing your own entrepreneurial capacity, and learning to be creative, enterprising and innovative for others.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real-World Skills: Kick Start Your Journey

Employment embedded into your degree through this module will help you to explore key elements of business within your current part-time role that is directly linked to your career aspirations and area of specific interest. To gain the credit for this module you will need to undertake a minimum of 40 hours of employment or work experience across the semester. This can be achieved by utilising your existing part-time job role. The experience gained should enhance your knowledge, skills and professional behaviours to support personal growth that meets industry standards set by employers.

Core modules

Project Management in Business

Informed by Association for Project Management (APM) standards, this module will teach you best practice including stakeholder engagement, communications and leadership – as well as exploring contemporary challenges in project management. You’ll also have the opportunity to undertake the Project Fundamentals qualification for an additional cost.

Operations Management

This module examines processes, tools and techniques used in operations management to ensure customer satisfaction and analyse delivery issues, and provides opportunities to apply your knowledge in practice.

Values Driven Leadership

To manage others, you need to reflect on self-management too. This module explores your self-management, personal values and journey, interweaving the essential management and leadership skills to successfully manage teams.

Social Enterprise

This module will explore the role, legal status and challenges of social and community enterprise – letting you show employers you are values motivated and socially responsible, and understand ethical business.

Integrated Marketing Communications

Exploring the complexities of integrated marketing communications theory, you will research, plan and develop an integrated campaign from brief to execution, understanding consumers and appropriate media channels, and developing messages to help position a product or service.

Customer Experience

This module introduces models and concepts including the Pillars of Customer Experience and the experience economy, teaches you to evaluate the customer experience and journey using data, and explores modern tactics such as sensory and experiential marketing.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real-World Skills in Action: Elevate Your Expertise

This module is crucial as it elevates your professional knowledge, skills, and behaviours through real-world employment. It enhances your CV by integrating practical experience, supports self-awareness, and aligns with professional standards. Flexible to accommodate existing part-time jobs, it ensures valuable, credit-earning work experience.

Core modules

Sustainable Strategic Management

Learn how senior managers and chief executive officers identify, select and manage strategy. Critically evaluate a wide range of strategic management theories and models, and learn how to apply and implement them.

Developing the Professional Manager

Evaluate your aspirations and create a career development plan to start your own business or secure a graduate position – exploring digital profiles, job hunting, how to stand out, and more.

Research Methods

Develop your research and analytical skills, designing research in a way that is valid, and reliable, and apply it in business – impacting product development, customer service, strategy and more.

Final Major Project

Apply research and analytical skills to your chosen topics of business. Carry out primary research, interpret your findings using relevant tools and techniques, formulate options and draw conclusions and recommendations.

Ecological Economics

Business needs to change – fast. As a future manager and leader, you will consider climate change and the underlying economics, critically evaluating proposed solutions and their ecological and economic impacts.

International Marketing

This module explores how key concepts and theories of marketing can be applied to new markets and countries. You will analyse international markets, learn to understand cultural differences, and examine how businesses adapt marketing strategies for new markets.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real World Skills in Action: Mastery Unleashed

This module is crucial for aspiring leaders and managers, offering the chance to manage complex activities and gain significant responsibilities. It enhances management and leadership skills, supports professional growth, and provides valuable work experience. By utilising your part-time job, you can balance work and study effectively, adding real value to your CV. To gain the credit for this module you will need to undertake 40 hours of employment across the semester.