BSc (Hons)Business Management with Digital Innovation

Core modules

Academic and Personal Development

As a future business, finance, marketing, maritime or law professional, awareness of personal strengths and development areas is essential to your success. This module teaches you critical academic and communication skills, and introduces the living CV concept.

Introduction to Business

Understanding the business environment is vital for running a business. Learn about the various forms, purposes, types of ownership and governance structures across different sectors and scales, explore strategy and its implementation, and look at measurement and environmental modelling.

Introduction to Marketing and Consumer Law

Effective marketing allows businesses to develop sustainable and valuable relationships with their audiences. Exploring real-world case studies, this module covers introductory marketing theories alongside branding, customer insight and data, GDPR, consumer rights and the latest innovations.

Introduction to Law

Understand the nature and sources of law and key concepts underlying legal systems. This module will look at the English legal system, consider the different courts and their functions, legal personnel and the legislative process.

Understanding Finance

Understanding finance requirements is key to ensuring a business thrives. You will learn fundamental terms and concepts, such as key performance indicators (KPIs), regulation, cashflow, financial statements and accountability – ensuring you are an asset to your team.

Business or Law Project

Study the value and social impact of enterprise, working as a group to analyse local organisations and provide valuable insights – and developing vital skills that employers are looking for, from research and teamwork to effective communication.

Core modules

Innovation in Contemporary Management

This module takes a hands-on approach to understanding how innovation and effective management drive success in today’s business world. You'll actively explore how organisations function, examining leadership styles, communication, and decision-making through real-world scenarios and group activities. Ethical considerations and corporate social responsibility are embedded throughout, encouraging you to reflect on the broader impact of business decisions.

Data Analysis and Cyber Essentials

In this module, you'll gain the core knowledge and practical skills to collect, analyse, and visualise data alongside an introduction to essential cybersecurity techniques used to safeguard digital systems and data. You'll explore contemporary cyber threats and practical data mining methods, building a strong foundation for supporting secure, data-informed decision-making within business environments.

Marketing Principles with Financial Tools for Business

Develop a strong foundation in marketing and finance with this applied module. You’ll explore how businesses engage stakeholders, plan budgets, and manage costs, while gaining practical insights into marketing strategies, market research, and more. This module equips you with the skills to make informed, impact-driven decisions in current markets.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real-World Skills: Kick Start Your Journey

This module is crucial as it integrates employment into your degree, enhancing your CV and employability. It offers flexibility to gain work experience which can be achieved using your part-time job. You'll develop valuable skills and knowledge, reflecting on these to align with career aspirations and build a strong graduate portfolio.

Developing Professional Practice

This module empowers students to transition smoothly from academia to employment by developing essential professional and academic skills, fostering reflective practice, employability, and lifelong learning. It prepares students to confidently enter the job market, equipped with practical skills, career insights, and an effective professional mindset.

Core modules

Project and Operations Management

This module integrates project and operations management, equipping students with skills in planning, leadership, process optimisation, and risk management. Through real-world scenarios and industry cases, students learn to manage projects and streamline operations to deliver strategic value across diverse business environments.

Values Driven Talent Management and Workforce Planning

This module will equip you with strategic skills in values-driven talent management and workforce planning. Focusing on recruitment, retention, and development, it emphasises inclusive, sustainable practices. Through real-world case studies and interactive learning, you'll gain practical insights essential for future HR and business leadership in an evolving organisational landscape.

AI Powered Innovation

This module introduces foundational concepts of artificial intelligence and its transformative role in driving innovation. You'll discover AI applications across industries, focusing on problem-solving, creativity, and ethical considerations. This module prepares you for dynamic careers by fostering critical thinking, technical proficiency, and innovative approaches to leveraging AI technologies.

Digital Enterprise Management

During this module you'll examine the integration of technology within business operations, exploring digital transformation strategies, enterprise systems, and data-driven decision-making. You'll gain insights into managing digital ecosystems, fostering innovation, and addressing challenges in a rapidly evolving digital landscape. Ultimately, you will become equipped with the knowledge and skills required for leadership roles in tech-driven enterprises.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real-World Skills in Action: Elevate Your Expertise

This module is crucial as it elevates your professional knowledge, skills, and behaviours through real-world employment. It enhances your CV by integrating practical experience, supports self-awareness, and aligns with professional standards. Flexible to accommodate existing part-time jobs, it ensures valuable, credit-earning work experience.

Work Placement

Placement students are highly employable. Work placements supercharge your CV, making you stand out in the job market. They let you test-drive careers, gain invaluable experience, and develop professional skills. You'll be more competitive for graduate roles and ready to apply new concepts and knowledge to excel in your final year.

Study Abroad

Studying abroad gives business students a global perspective, cultural intelligence, and adaptability - qualities highly valued by employers. It builds confidence, expands professional networks, and enhances communication skills. Exposure to international markets and diverse business practices prepares graduates to thrive in global roles and stand out in a competitive job market.

Core modules

Strategic Management

Experience real-world strategy development in this Strategic Management module. Collaborate on a live client brief (previous employers include Boots, Marlands, Paultons Park), engage directly with industry experts, and present innovative solutions in a dynamic, feedback-driven environment. This module empowers you to apply cutting-edge strategy, sustainability, and CSR insights - perfect for future leaders ready to make impactful business decisions.

Global Supply Chain Management

This module will provide you with an in-depth understanding of supply chain structures and processes within the context of global business. Through this module, you'll learn how to manage and optimise global supply chains through an understanding of the roles, activities, inter-connected processes, and relationships of global supply chain actors.

AI Innovation Lab

Explore hands-on applications of artificial intelligence in the dynamic AI Innovation Lab module. You'll be guided to gain practical experience of AI tools and to develop innovative solutions through AI tools, emphasising problem-solving, creativity, and ethics. Prepare for future-focused careers by mastering AI integration across industries, fostering technical expertise, and strategic thinking in real-world contexts.

Consultancy Project

The consultancy project lets you lead your own research into a real world business issue of personal or professional interest. Develop critical thinking, problem solving, and consultancy skills while showcasing your initiative and creativity. Tackle real challenges and boost your employability with a project that sets you apart.

Optional modules

Please note: Not all optional modules are guaranteed to run each year.

Real World Skills in Action: Mastery Unleashed

This module is crucial for aspiring leaders and managers, offering the chance to manage complex activities and gain significant responsibilities. It enhances management and leadership skills, supports professional growth, and provides valuable work experience. By utilising your part-time job, you can balance work and study effectively, adding real value to your CV. To gain the credit for this module you will need to undertake 40 hours of employment across the semester.